November 6 - 9, 2013The Meydan IMAX Gallery Dubai, United Arab Emirates

EVENT OVERVIEWThe International Coffee & Tea Festival is the one-stop event showcasing all facets ofcoffee, tea, bar and café products, equipment and services, presenting a focused,industry-recognized trade platform in the Middle East.The Middle East’s flourishing coffee and tea market offers an ideally conducive environment for cafés, bars and restaurants andcontinues to grow exponentially. Over the last four years since its inception, the International Coffee & Tea Festival has proveninstrumental to the development of the industry, providing professionals and coffee/tea businesses the exposure to promotetheir products, launch new concepts and seek out new business channels.

The show is carefully concocted to support and encourage the growth of business with features including:• A B2B Exhibition • SCAA-Certified Training & Workshops• Open Forum Seminars • The UAE Barista & Latte Art Championships• A Showcase for Regional Retailers and Roasters

INDUSTRY SYNOPSISThe lucrative Coffee & Tea industry in the Middle East is causing a stir. The UAE isbecoming one of the strongest markets for growth of coffee & tea shops, bars, suppliersand traders.

The growing population, increase in income over the years and a thriving economy are just some of the driving forces behind the exponentialgrowth of the HORECA sector in the region. The UAE is home to the second-best stock market in the Arab world, a booming retail sectorand is a tourism destination of choice, all of which are the classic ingredients forming a highly conducive environment for the hospitalitytrade and the coffee/tea market in particular. The UAE has also become an important re-exporter of coffee and tea which has lead toa year-on-year increase in the number of trading companies dealing with these commodities.

The International Coffee & Tea Festival is a calendar event which connects all industry participants, buyers and middlemen ona single platform to conduct business, trade and forge partnerships. Being at the event will place you at the centre-stage of theregion’s coffee and tea trading activity where you can benefit from a range of business prospects and sales opportunities.

SCAA-CERTIFIED TRAINING & WORKSHOPSTo ensure consistency in terms of quality and delivery of the end product, training is an essential part of the Coffee & Tea

business. This hands-on training programme is certified by the Specialty Coffee Association of America,the world’s largest trade association for specialty coffee and administered by the best in the industry.

It is designed to impart the tricks of the trade and share a wealth of experience with caféenthusiasts, amateurs and budding professionals, to make them a stronger, more result-driven

resource for any business.

Covering topics within Coffee Grading & Evaluation to Coffee preparation, theworkshops will also include techniques in craft roasting and touch upon areas of

thermal properties to dramatically improve consistency and achieve a better endproduct. The workshops can be attended by beginners, intermediate or advancedlevel professionals who are serious about progressing within the industry andstriving to push the limits towards extraordinary results.

All workshops come with award certificates and candidates learn from the verybest trainers who are internationally-certified professionals. The right blend ofcoffee science, hands-on training and qualified instructors put these workshopson par with the best learning options available anywhere in the world.

OPEN SEMINARS

The International Coffee & Tea Festival conducts exclusive seminars for professionals looking to fine-tune their skills, expertiseand knowledge in beverages that eventually drives quality and sales. The seminars impart competencies forthose involved with the industry, which will ultimately translate into loyal patronsand higher revenues.

These seminars are especially popular with entrepreneurs andnewcomers wanting to get into the business or existingplayers looking for updated technology, suppliers and serviceproviders to help their business grow.

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Showcasing your brand at the International Coffee & TeaFestival will give you the visibility and recognition you needto grow your business. The Show features a large displayof products related to:

• Coffee, Tea & Gelato Suppliers • Coffee Roasters • Brewing, Espresso and Roasting Equipment • Barware • Serveware & Tableware• Kitchen & Storage Equipment• Restaurant Supply • Confectionery and Bakery Products • Food & Beverage Packaging, Equipment and Services • Products of Sugar, Milk, Whiteners, Flavours and

Syrups • Café and Bar indoor and outdoor Furniture• Lighting• Café Décor and Art Suppliers• Training• Franchising Opportunities• Coffee, Tea and Bar Trade Associations • Retailers including Cafés, Hostelries & Restaurants• Other complementary products

EXHIBITOR PROFILE

• Independent Food Service Providers• Restaurateurs & Chefs • F&B Buyers • Purchasing Agents • Coffee & Tea Distributors • Roasters • Health Food Buyers • Logistic Companies

• Hotel Managements• Catering Services • Grocery Store Buyers• Café Owners and Managers• Kitchen, Bar and Coffee Shop

Equipment Suppliers• Café and Bar Design Specialists

& Consultants

VISITOR PROFILEThe International Coffee & Tea Festival is a boon for entrepreneurs yet caters to everyone related to the HORECA industry including:

The UAE Barista and Latte Art Championships are an integral and value-added componentof the International Coffee & Tea Festival. The Festival annually sets the stage for thecountry’s top baristas to put their best skills to the test and allows them to showcase theircreativity by bringing forth their adaptation of signature beverages to the judge’s table.

World Barista Championship (WBC) Certified Guest Judges convene from various parts of the world to deliberate on the taste,cleanliness, technical skill and overall presentation of the espressos, cappuccinos and lattes prepared and served by contestants.

Recognized and advocated by the Specialty Coffee Association of America (SCAA) and World Coffee Events (WCE), theChampionships embody the highest National Competition level, calling attention to Excellence in the preparation of coffee,celebrating the Barista profession and pairing science with the art of serving great coffee. These Championships are an importantpathway for the UAE to have representation at the World Level Championships.

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2013 CHAMPIONSHIPS

TASTE TEA ZONE A show segment dedicated purely to tea, café trendsetters and enthusiasts flock around the TasteTEA Zoneto get acquainted on new varieties and blends. This iswhere tea companies, suppliers and herbalists get tointroduce their products to eager customers and tap intoniche markets for their brands.

ESPRESSO+BREW BAR Visitors at the show take their coffee very seriously which is why the Espresso + BrewBar is such a hit. An opportunity for coffee companies, roasters and equipmentmanufacturers to promote their products and interface with customers in a more socialsetting, this feature explores innovative brewing methods using high-grade coffee withupgraded equipment, sure to entice even the most seasoned of professionals.

THE YEAR THAT WAS... 2012The 2012 International Coffee & Tea Festival set a new benchmark by surpassing allprevious editions of the event with respect to quality and quantity of visitors andexhibitors alike. The new and expanded event format opened doors for manyinternational businesses looking to expand their reach through the Middle East.

Being the only dedicated event catering to the coffee and tea industry in the MiddleEast and located in one of the most prestigious venues in the region, exhibitorsbenefitted from unrivaled and targeted exposure at the show.

EXHIBITOR TESTIMONIALSExhibitors of the International Coffee & Tea Festival 2012 had

wonderful things to say about their experience at the show.

• You will be at a powerful platform to meet potential clients/decision-makers & establish valuable trade alliances within a short span.

• Trade shows are great for small-to-medium sized companies to showcase alongside the more established brands, providing an equal playing field for all to grow.

• Establish your presence and interact with important people you need to take your business to the next level. • It is the place to be for market research & latest industry updates. • Leverage from the extensive media coverage surrounding the show. Your product could end up in a fully featured news

story. • Launching a new product/service? Give it a test-run at the International Coffee & Tea Festival to get immediate reviews.

Conventional marketing comes with exorbitant price tags. For companies not having budgets to invest in mass publicitycampaigns, the festival is a budget-friendly forum to reach out to a focused audience and get introduced to multiple buyers.

BENEFITS TO EXHIBITORS At the International Coffee & Tea Festival, business possibilities are endless. Manysuppliers have grown just by showcasing at the Festival.Here are some prime reasons to include your brand at the Show:

“Indeed we loved The International Coffee andTea Festival! We never had such a success ona fair and we do fairs a lot in Europe. We hada lot of requests from distributors from allover the Middle East. Also a lot of newdirect customers from coffee chains andfrom local coffee shop owners!!!”

GingerLove

“Although this is our first time exhibiting atthe International Coffee & Tea Festival, theshow quenched our thirst for all that drivesbuyer behavior. Over the 4 days of the show,we were able to identify fantastic leads notjust in terms of sourcing business but alsoideas on product innovations. The customerfeedback and exposure we got this year wasoverwhelming. This reinstates our trust andconfidence in trade shows of this stature.Such a one-on-one customer interaction isvery hard to come by through othermarketing channels.”

Easternmen & Co.

“The International Coffee & Tea Festivalallowed our brand (100% naturalsweetener) a unique customer dialogueand generate awareness to say goodbye toartificial sweeteners and still enjoy thesweet taste of sugar, inspiring a betterliving by making some positive changesand leading a healthy life, with the addedbenefit of bringing a surge in spot dealsfor our products and subsequentopportunities for sale”.

Natvia

“The Show was undoubtedly a big success,and being the Gold sponsor, we definitelyenjoyed maximum exposure in terms ofbranding and visitor footfall. We sincerelythank the International Conferences &Exhibitions team for organizing thissuccessful event and we’re sure it will onlyget bigger and better in the future.”

Alokozay Group of Companies

“The International Coffee & Tea Festivalproved to be an ideal launch pad for coffeecompanies like ourselves to enter the MiddleEast market. It’s only when key industryplayers come together to showcase on a singleplatform does the industry as a whole gets putinto perspective. The exhibition was industry-focused and helped us connect with the UAEmarket. We learnt that there’s a hugeuntapped market out there which we need togo after, in terms of promoting our products.”

Luwaq Specialty Coffees

Please visit www.coffeeteafest.com/media-plan, to review the event’s Marketing & Promotion campaign whichhas been strategically developed to ensure you meet the right demographics at the show.

HOW TO BOOK A STAND / STAND OPTIONSThe smallest available stand size is 3 metres x 3 metres i.e 9 sq.m., increasing to 3m x4m, 3m x 5m, 3m x 6m etc. Other standard configurations are also available with 4m,5m and 6m depth. Double corner configurations are available for a minimum bookingof 24 sq.m.Exhibitors can book either of the following options:

Space Only stands are available in prime locations inside the exhibition hall dependant on the area you require. You mustbuild your own stand and provide all your own components (including wall panels, lighting, electrics, signage, floor covering /platform, furniture etc. ) and arrange for electrical-mains supply through the official Stand Fitting contractor. The relevant formsare in the Exhibitor Manual which will be supplied to you after you have confirmed your participation at the exhibition.

Shell Scheme entitles you to a built-up stand that includes wall panels, afascia with company name and stand number, carpets, lighting and powerpoints.

Furniture such as tables and chairs are not included in the Shell Scheme andcan be ordered separately. Further details on furniture and display aids will beprovided in the Exhibitor Manual.

CONFIRM YOUR PARTICIPATION AND SECURE A PROMINENT POSITION BY RETURNING THE COMPLETED APPLICATION FOR SPACE.

Organised By Supported By

To download the application form and for more information on sponsorship opportunities along with lastyear’s show report, please visit www.coffeeteafest.com.

A Fuss-free Application Process Please complete the simple application form provided and return to the address specified in the form, to secure a prime visibilityfor your brand at the event.