id wego media ads kit 032012
DESCRIPTION
Wego Indonesia adalah mesin pencarian travel yang membantu Anda menemukan hotel murah, penerbangan murah, paket liburan, serta penawaran tur dan travel.TRANSCRIPT
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Media Adver*sing Kit -‐ 2012
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• Founded in 2005 by former execu4ves from Intercon4nental Hotel Group, Yahoo! and ZUJI
• Over 150 travel providers have signed commercial
agreements with us, including: – leading airlines and low-‐cost-‐carriers, such as
Emirates, KLM/Air France, LuRhansa, Qantas – Leading hotel chains such as IHG, Starwood,
MarrioU, Accor, Carlson and Pan Pacific – Leading OTAs and aggregators such as
Expedia, Travelocity, Agoda, HotelClub and Priceline etc.
• Over 20 distribu4on agreements including major
portals such as Yahoo!, MSN, eBay, News.com.au, De4k.com etc
News Digital Media, a division of News Corp,
is an investor.
Introduc*on
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Wego: What Is A Travel Search Engine ?
We don’t sell travel …
…We deliver great leads to merchants who sell travel.
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Our Goals :
Provide ‘ready to buy’ leads to travel providers
Reach a targeted audience with disposable income
Deliver a rich and convenient search experience for travellers
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WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK
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Leader board (728x90 pixels)
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Skyscrapper
(160x600 pixels)
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Fantas*c Breadth and Depth of Content
Over 150 Travel Providers! And Counting …
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A global presence – 34 countries/20 languages
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Wego Traffic – Volume and Geo
Source:
5.5million 1.8 million 25-44
Monthly Page Views: Unique Audience: Age Range:
• Leading real-‐4me travel search engine searching over 150 travel sites
• A useful search tool for flight informa4on, airfares, hotel deals, packages, deals
• Great user interface – Fast, simple, powerful for users to shop for travel
• Featuring 4me-‐sensi4ve promo4ons
*And it’s growing…
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Wego Traffic –Demographics/Behaviour
Highly ac4ve Travellers with Disposable Income
34% are aged 25-‐34, 28% are aged 35-‐44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vaca4on types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned des4na4ons
48% now spend more 4me hun4ng for good deals than they did before the recession
Source:
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Visitors
Source:
City Visits Last 30 days
Month on Month Change
Jakarta 60% 63%
Surabaya 9% 51%
Yogyakarta 8% 80%
Semarang 6% 96%
Bandung 6% 37%
Medan 4% 69%
Bekasi 2% 69%
Bogor 2% 82%
Tangerang 2% 81%
Now over 500.000 visits per month
Monthly pages views over 1,5 million
Fan page over 75.000
Twitter over 1.600 followers
And still growing…..
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Indonesian user Demographics
Source:
Monthly income 5%
11%
32%
11%
12%
7%
10%
4% 4% 4%
18-20
21-24
25-30
31-34
35-40
41-44
45-50
51-54
Male Female
24%
23%
16% 5%
7%
4% 2% 1%
2%
1%
10%
5%
$0 - $500
$501 - $1,000
$1,001 - $1,500
$1,501 - $2,000
$2,001 - $3,000
$3,001 - $4,000
age
1% 1%
15%
70%
12%
1%
Education level
No formal education
Less than high school
High school
College / University
Post-college
Trade / certicate
19%
32% 11%
12% 3%
2% 1% 1%
1%
10%
1% 3%
1% 3%
Occupation
Manager or Senior Official
Professional
Associate Professional and Technical
Administrative and Secretarial
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Channels and advertising opportunities
1. Display Banners (IAB Standards)
2. Premium Hotel Listings
3. Dedicated Newsletter – Solus
4. Online Contest/Promos
5. Route sponsorship
6. Custom Landing Pages / Microsites
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1a. Display ads various posi4on
Bottom (LEADERBOARD 728x90) CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
PREMIUM HOMEPAGE EXCLUSIVE, 100% SOV
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Produc*on – Dynamic Crea*ve
Wego Can Build From Scratch Or Your Exis*ng Crea*ve
6 Prices (drawn live from the search engine)
Price + Brand Message (price drawn from live from the search engine)
Dynamic Price Inserted Into Exis4ng 468x60
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1b. Display ads various posi4on
SKYSCRAPER 160x600 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
MEC RECTANGLE 300x250 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
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2.Hotel premium listing SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS
Feature Valuable Content Add your phone number, website link, and e-mail address to the top of your listing page! SYNDICATED IN YAHOO!TRAVEL,EBAY, VIASINGAPORE.COM, MSNTRAVEL, NEWSCORP SITES,DETIK, ETC
Stand out from the crowd Place your property one click or call away from thousands of potential guests searching your property’s location.
Create a Special Offer Your offer will be seen on the "rst page of your local hotel search results and in Wego Deals and weekly emails to members.
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3. Dedicated Newsle`er -‐ Solus Sample
ELECTRONIC DIRECT MAILER (EDM) DEDICATED NEWSLETTER 660x1200 FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE TARGETTED GEOGRAPHICALLY, UP TO 90,000 ACTIVE SUBSCRIBERS
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2
4. Co-‐Branded Online Contest
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2
Partnership/Sponsorship
Ø Dedicated travel microsite • In partnership with Wego.com travel search engine • Sponsor’s branded micro-site • Exclusive travel contents
A
D E
B
C Ø Exclusivity / Branded Opportunities
Ø Micro-site branded with sponsor’s corporate color, products or Services, (ie: A) Ø Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) Ø Special features on partner’s services, & sights and sounds of tourist attractions (ie: C) Ø Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) Ø Special promotional deals available (ie: E)
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5. Route sponsorship + loyalty banner
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2 Highly customizable landing page with
photo/video viewing
1 Integrated
booking engine
2
6. Custom Landing Pages / Microsites
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Summary : Present the right message at the right *me
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
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Thank You
Nuniek �Head of Sales in Indonesia�[email protected]�+62 817 0159 311�+62 9438 4740�+62 21 2557 1683�Skype : nuniek59��Wisma Metropolitan II, 6th Floor �Jl.Jend Sudirman Kav.29-31�Jakarta 12920��