wego media kit
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INTRODUCTIONTO WEGO
PRESENTED BY / IAN MACARIOLA
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IN A NUTSHELL
Wego helps users SEARCH for their travel needs, so they can just
CHOOSE what they want, and BOOK with
over 150+ Travel Partners.
At Wego our goals are simpleProvide“ready to buy”leads to travel partnersReach a targeted audience with disposable incomeDeliver rich and convenient search experience for travelers
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INTRODUCTION
Founded in 2005by former executives from IHG, Yahoo!, Priceline and ZUJI
Over 150 travel providers have signed commercial agreements with us.
‧ Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….
‧ Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….
‧ Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….
Over 20 distribution agreements including major portals.
‧ Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik Travel, ViaSingapore, etc
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DISTRIBUTION CHANNELS
“Powered by Wego.com”
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OVERVIEWPAGE VIEWSUNIQUE VISITORSTIME ON SITEPAGES PER VISIT
5.9 MILLION/MONTH2.5 MILLION9 MINUTES3 PAGES
as of April 2012
Country Unique Visitors
Indonesia 590,000Singapore 280,000Australia 250,000Philippines 210,000Malaysia 180,000India 150,000
United States 110,000United Kingdom 70,000Thailand 70,000China 60,000
WEGO TRAFFIC
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GLOBAL COVERAGE
39 local sites 20 languages
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Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
THE RIGHT PARTNER FOR YOU!
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B2B PROPOSITION
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SearchSelect Origin
and Destination
CompareCompare Multiple Prices and Providers for Each Flight
ClickSelect the Best
Hand-OffDeep Linked Into Provider Site for Booking
We donot sell travelWe deliver Qualified, Incremental leads
to travel partners who sell travel
QUALIFIED, INCREMENTAL LEADS
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B2C PROPOSITION
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FANTASTIC BREADTH & DEPTH OF CONTENT
Over 150+ travel partners (and counting)...
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Localized Sites, Local ContentRates in local currency, local languages, local trends and preferences
Hotels Popular SearchUsers from different countries have preferences
FAST, SIMPLE, POWERFUL
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True Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partner
Next-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis
AJAX Sorting & Filtering ToolsUser chooses what is importantEasy-to-Use, Intuitive Tools
FAST, SIMPLE, POWERFUL
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MEDIA OPPORTUNITIES
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HOMEPAGE PREMIUM
Homepage Premium(728x90)
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HOTELS SEARCH RESULTS
Skyscraper(160x600)
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Medium Rectangle(300x250)
HOTEL DETAILS
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FLIGHTS SEARCH RESULTS
Leaderboard(728x90)
Sponsored Textlink
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FARE FINDER
Medium Rectangle(300x250)
Leaderboard(728x90)
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PACKAGES
Medium Rectangle(300x250)
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PREMIUM CATFISH
Samples
Catfish(990x90)
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SPONSORED DEALS
aka, Featured Deals
Syndicated across Distribution Channels
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BANNER - WEEKLY NEWSLETTER
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DEDICATED MAILERS
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ONLINE CONTESTS
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Dedicated travel microsite‧ In partnership with Wego.com ‧ Branded microsite for the sponsor‧ Exclusive travel contents
PARTNERSHIPS
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Media Mechanism Message Creative Pricing
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter Direct Response Brand/
Promo HTML Fixed
Premium Listings Direct Response Promotional Text Subscription
Display (728x90, 300x250,160x600)
Branding / Direct Response
Brand/Promo Image or Flash CPM
Flight Spotlight & Catfish
Branding / Direct Response
Brand/Promo Image + Text Tenancy
Sponsorship Branding / Direct Response
Brand/Promo Custom Tenancy
ADVERTISING OVERVIEW
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WHY WEGO?
Better and Faster Wego
35 Local Sites, 20 Languages
Growing Users and Traffic
Reach of Distribution Channels
New Product Features
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THANK YOU
EMAIL: [email protected]: +65 8518 9944
PRESENTED BY / IAN MACARIOLAMEDIA SALES MANAGER
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