idc marketing class
TRANSCRIPT
10 Marketing Hacks For Your Startup
Hi
• Moved to Israel two years ago• Marketing team at Wibiya / Kampyle• Growth hacking at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch
1. Guest Posting
• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend
2. Premium Giveaways
• Only for premium products• Offer blogs giveaways• Benefit: cost effective
3. Rapportive
• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
4. Voting Websites
• Hacker News• Reddit• StumbleUpon• GrowthHackers• Product io
Hacker News
• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitors
in one day• Upvote tactics
• Subreddit – 10,000+ members• Study content• Compeitiors –
www.reddit.com/domain/cnn.com
5. Long Term Traffic
• Wikipedia• Quora• SEO
Wikipedia
• Must be very fitting• Track traffic - stats.grok.se• 20 daily visits = 7300 yearly visitors
Quora
• Must be very fitting• Track traffic - stats.grok.se• 20 daily visits = 7300 yearly visitors
SEO
• Compare products – iPhone 5 vs Nexus 5• Long titles work well • Focus on something before it’s a trend
6. Viral Projects
• Build a one day viral project• Promote your brand subtly
7. Share buttons
• Twitter• Facebook• Google+• LinkedIn
9. LinkedIn
• Contact anyone you want (for free)• Using groups
9. Blogger Reachout
• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive
10. Dropbox Style
• The invite incentives• Gamifying sign ups
Must follow on
• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper• Nir Eyal - @nireyal
Blogs to follow
• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen
In the end none of this matters if you have a crappy product.
This only works if your product is amazing.
For your business:
• Come up with your own– Marketing trick– Viral project