BriefA promotion package for the release of an album, to include a music promo video together two of the following:

A website homepage for the band

A cover for its release as part of a digipak

A magazine advertisement for the digipak

Initial IdeaThe song is called Don’t Go and is by The Montagues, a small and relatively new four-piece indie rock band.

Because the song is very moody and contains melancholic connotations, the music video will also contain simlar themes.

The video will be about a couple who have broken up and the boy sees his partner everyday but as a black and white figure, because he is seeing the past memories that he spent with her.

‘Ink’2009

Summer Work

Inspirational Texts MY KZ, UR BF-Everything Everything

Insprational Texts (cont.) The Undercurrents-Maximo Park

InstitutionsCooking Vinyl-The View, Pidgeon Detectives, The Blackout.

Very similar genre

Fierce Panda- Oasis, The Blackout, Placebo

Also very similar genre. A lot of videos done for the indie/rock genre

XL Recordings had some indie artists but also some mainstream and non-indie artists, so it was not as appropriate as something like Cooking Vinyl or Fierce Panda.

Target AudienceStudents, aged around 18-25. I chose this age range because a lot of songs in the indie/rock genre are focused around common aspects of teenage/student life, such as relationships. My target demographic would also include those who are fans of the indie/rock genre.