ideal clients only part 3 - why should small business owners master revenue-growth and happiness?
TRANSCRIPT
WELCOME BACK TO
IDEAL CLIENTS ONLY
ESCAPE THE BIGGEST BLACKHOLES SUCKING YOUR PROFIT INTO OBLIVION
PHOTO: JD HANCOCK ON FLICKR
THE BIGGEST MONEY-SUCKING
BLACKHOLES IN THE REVENUE-GROWTH
UNIVERSE
PURPOSEVALUESIDEALS
VISION
PRINCIPLES&
STRATEGIES
OUTCOMES
TACTICSWHERE YOU HOPE YOU’LL END UP
YOUR PLANS
3 Key Qualities to Always Get To Your Treasure
#1 Grit
A strategic approach to leadership is 49 times more important than tactical
behaviors.
Source: Harvard Business Review, Develop Strategic Thinkers by Robert Kabacoff, 2014
Fewer than 10% of leaders exhibit strategic skills.
Source: “The Three Strengths of a True Strategic Leader” by Kate Beatty, 2010, forbes.com
Use strategy to make your tactics work 10 times better!
PURPOSEVALUESIDEALS
VISION
PRINCIPLES&
STRATEGIES
OUTCOMES
TACTICSWHERE YOU HOPE YOU’LL END UP
YOUR PLANS
3 Key Qualities to Always Get To Your Treasure
#3 Improvisation
Purpose Values Ideals
Core Message
Vision
Strategy
Principles
Tactics
Ideal Clients
Marketing Plan Sales
Funnel
ImplementationPlan
MetricsPositiveGrowth
TO BE THE BEST, GET GREAT HELP
Tiger Woods was the greatest
golfer of all time and he had 5
coaches!
PHOTO: NEIBERGALL/AP.
Swing coachPitching coachPutting coachFitness coachMental coach
SEE YOU SOON!