Ideal Home ShowWaldorf Astoria Hotel,

Manhattan, NY29.11.15

Nature of AudienceLocal – residents of New York attend the event to find the latest designer furnishings for their New York homes, whether it be Manhattan penthouse apartments, a Greenwich townhouse, Brooklyn lofts or studio in Soho. The event must cater for all different residents of New York, thus taking into consideration different cultures and lifestyles.Public – the event is open to the public and will consist of various stands showcasing the newest trends in home furniture, from Interior Designers such as: EXTEX; Impex Lighting; Kennedy; and Röshults.

Visiting – there will be no residential accommodation required, as it is an event for local New Yorkers, however if attendees wish to stay, hotels nearby will be recommended in the programme.

Space RequiredThe main event itself will take part in a single-spaced room at the Waldorf Astoria Hotel, Manhattan. The chosen room is the Vanderbilt Room on the lobby level as this will cater for disabled attendees also – making it easier for everyone. Breakout rooms will also be available with refreshments and light snacks, although some home décor stands will be giving away freebies.

“Celebratory events are a perfect fit for this delightful banquet room. Fashionably attired in elegant deep green marble wainscoting and pilasters capped with gold leaf cornices, and dressed with nickel silver railings, the Vanderbilt Room makes a beautiful statement.”

Venue holds 750 attendees and 250 members of staff (including organisers)Cost for hire: $3,500

High or Low Impact• Media FacilitiesSound system, images projected on screens, screens, tables for stands, seating area in breakout rooms• Sense of occasion is importantTiming of the event is just before Christmas – people looking for gifts, close to the New Year, looking to renovate/re-decorate• Unusual venue neededN/A – Elegant, well-known venue ideal (Waldorf Astoria)• ExclusivityAimed at the Elite Class of New York although anyone is welcome to attend

Hosts’ NeedsTransport to location: taxis, private hire cars or the subwayAudio-visual requirements (i.e. Internet access): Wi-Fi to promote the event online, sound system to create a vibe, projectors to showcase companiesGuest hospitality: VIP Package available*Catering requirements: light snacks, tea/coffee, cocktail bar in breakout roomExclusive hire: exclusively hire the venue for 3 days

* • Silver VIP Package = complimentary champagne, luxury goodie bag

• Gold VIP Package = all of the above, exclusive seating area, private transport to event

• Platinum VIP Package = all of the above, one night’s stay at the Waldorf Astoria Hotel, NY and a private tour of

the event before anyone else

External ConstraintsPremium or budget costs – $15,000(prices based on whole weekend)Venue $3,500Catering $1,750Security $2,000 ($500/day)Transport (hire + driver) $4,000Total cost $11,250

Seasonal/weather considerations – indoors, no contingency plan for location/venue required

Security implications – security on door to check tickets, placed around room as well

Dates/times – 29/11/2015 11am-5pm