idean ux summit #14 - jeneanne rae - motiv strategies
TRANSCRIPT
2015 DESIGNVALUE INDEX
JENEANNE RAE CEO, MOTIV
STRATEGIES
IDEAN UX SUMMIT NO 14
UX AS A TRANSFORMATION STRATEGY
© Motiv Strategies 2
$39,427.34
$17,999.37
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14
© DMI/Motiv Strategies 2015
dmi.org/value
motivstrategies.com
Design Value Index vs. S&P 500
2004-2014
© Motiv Strategies 3
Design Value
IndexS&P 500
219%
APPLE
COCA-COLA
FORD
HERMAN-MILLER
IBM
INTUIT
NEWELL
RUBBERMAID
NIKE
P&G
STARBUCKS
STARWOOD
STEELCASE
TARGET
WALT DISNEY
WHIRLPOOL
STANLEY BLACK &
DECKER
10+ years publicly traded
Scale of design
Investment
Org. Structure
Design Leadership
Senior-level commitment
Design Value Index
Criteria
© Motiv Strategies 4
© DMI/Motiv Strategies 2015
dmi.org/value | motivstrategies.com
APPLE
COCA-COLA
FORD
HERMAN-MILLER
IBM
INTUIT
NEWELL
RUBBERMAID
NIKE
P&G
STARBUCKS
STARWOOD
STEELCASE
TARGET
WALT DISNEY
WHIRLPOOL
Design Value Index vs. S&P 500
2004-2014
STANLEY BLACK &
DECKER
© Motiv Strategies 5
7
5
Design Value
IndexS&P 500
$39,427.3
4
219%
$17,999.
37
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14
What’s trending?
© Motiv Strategies 6
Our work suggests that most companies are still in the early stages of their design evolution.
EMERGENT BUILDING ADVANCED WORLD-CLASS
STRATEG
Y
STRUCTU
RE &
PROCESS
TALENT
CULTURE
Design is core
to great graphics
Design structures
and processes are
emergent
Generalist design
talent with limited
strategic ability
Design is a
potential
management fad
Design is core to
great brands and
innovation
Design structures
and processes
are established
Diverse design
talent with deep
strategic ability
Design is core to
who we are as a
company
Design maturity path
What’s trending?
© Motiv Strategies 7
Q.What is the hardest thing about moving
your organization towards “World-class?”
© Motiv Strategies 8
What’s trending?
© Motiv Strategies 9
Organization
STRUCTURED for
greater design
partnership
LEADERSHIP is
committed to driving
design vision
DESIGN VISION +
STRATEGY well
articulated and
understood
Strategic design
TALENT acquired,
trained and
deployed
CULTURE shifts to
embrace strategic
design
A holistic approach ensures that strategic design becomes intrinsic to the organization’s DNA.
Given the framework below, where should
you concentrate resources during the
“build” phase?Q.
© Motiv Strategies 10
What’s trending?
UXdesign
Automotive design
Communication designIndustrial design
Engineering design
Configuration design
Sound design
Software design
Urban design
Interior design
Fashion design
Instructional design
Motion design
Architecture
Landscape architecture
Product design
Systems design
Graphic design
Set design
Costume design
Textile design
Process design
Lighting design
Web design
Service design
Presentation design
Research design
Survey design
Visual design
Production design
Print design
Tech
Financial Services
Industrial
CPG
Startups
© Motiv Strategies 11
What’s trending?
© Motiv Strategies 12
What is the secret to recruiting and
retaining great UX talent?
Q.
© Motiv Strategies 13
