Ideas, Information and Inspiration for the Retail Florist June 2008 | Volume 7 | Issue 1

It’s in the

DetailsWedding Arrangements & Accessories to Increase Your Sales

Apple Green LOMEY™ Diamante Pins

2008 Wedding Editiont 5

With this issue of IDEA, we offer ways to accessorize traditional wedding arrangements as well as introduce new and irresistible places for flowers on this special day. Incorporate a few ideas here and there from the Smithers-Oasis Design Directors to create a lavish wedding your customers will love.

Bring these new ideas to brides throughout the average engagement/planning time of 17 months. You are likely to meet several times giving you plenty of opportunities to demonstrate how individual and personalized wedding flowers can be. Showing different flowers and accessories, and new places to use them, truly enhances the mood of this once in a lifetime event.

About the Smithers-Oasis Design Directors The arrangements and ideas seen in IDEA Magazine, IDEA Mail, and the Smithers-Oasis Web site come from the Design Directors – renowned floral designers from across the country, with more than 175 years of combined industry experience. Log on to www.smithersoasis.com to see additional design ideas and to sign up to receive our monthly eNewsletter.

3 Innovation: Mark Special Occasions with Flowers Beginning to End

4 Garden Party

6 Autumn Bliss

8 A Sleek and Cool Affair

10 Tips and Tricks

What’s Inside

On the CoverFor a bright and bold statement Apple Green LOMEYTM Corsage Pins and OASISTM Aluminum Wire coordinate with punchy gerberas, tulips, roses and kermit pom pon mums. Bring this color palette into the wedding with hanging OASIS® Netted Spheres ideal for filling large rooms.

Here Come the Flowers…

Ardith Beveridge aaf, AIFD, PFCI

Mario Fernandez Cory Lonsert AIFD

Sharon McGukin AIFD, PFCI

Gary T. Meehan Julie Poeltler AIFD

Kevin Ylvisaker AIFD, PFCI

COLOR TRENDS: Wedding 2008

Fresh & Green

Bright & Bold

Warm & Rich

Sophisticated & Glamorous

Special thanks to BBJ Linen and All Brides Beautiful in Hudson, Ohio for the linens and gown seen in this issue.

3For detailed recipes, more information and a free subscription to IDEA magazine, visit us online at www.smithersoasis.com

Innovation

Think of the “ooh”s and “ahh”s the bride and groom will get when they arrive at their reception in a car draped with gorgeous flowers! The new OASIS® Place-ItTM Grande Holder and OASIS® Floral Foam Garland make it possible. Why limit your floral sales to the reception? The bride and groom’s transportation is an important part of the wedding. And the easy mechanics of OASIS® Floral Products allow you to create these incredible looks, perfect for brides looking for something original.

Notice the flower icon to designate innovative OASIS® Floral Products original

designs throughout IDEA!

4

a.

Fresh

d.

a. A fresh-from-the-garden bouquet of roses and ivy is easy to clutch with the Ivory LOMEY® Hand-Tied Bouquet Wrap’s VELCRO®

closure keeping it securely together while providing coordinating texture and color.

b. Bride and groom, best man and Maid-of-Honor, and parents all deserve special ceremony seating. OASIS® Floral Foam Garland

swags gracefully from chairs and keeps flowers fresh without inter-fering with attire.

c. An enticing upgrade to brides, offer to handle placecards. Embelish with coordinating LOMEYTM Triple Pearl Pins, OASISTM Aluminum Wire and greenery for a striking presentation.

d. Brides want their guests to take notice of the special affair as they approach from a distance. Adding window boxes filled with

OASIS® Floral Foam will mark a grand occasion and provide a coordinating backdrop for photos later in the day.

e. OASIS® Floral Foam can be cut accordingly and inserts easily into a sugar bowl providing quick and easy arranging in an unexpected vase.

5

G reen

Remind your bride to consider flowers for her shower or brides-maid’s luncheon in addition to her wedding. Creating a series of events that keep people in-trigued, is important to brides, and they will appreciate this suggestion. Here, a garden style table top is complete with an English-inspired topiary design. See our how-to’s on page 11.

LOMEY® Column

LOMEY® Hand-Tied

Bouquet Wrap

OASIS® Floral Foam Spheres

b. c.

e.Create a personal touch by suggesting china from the bride’s mother or grandmother to create

sentimental centerpieces for a shower or luncheon.

6

Warma. A beautiful accent to a gift table, place card table or door, the Square OASIS® Mache Wreath and Photo Wreath Insert provide a bit of personalization and a

focal point for previously overlooked spaces. Remind the bride that with a few flowers these locations can be

memorable rather than passed by.

b. Most brides opt for a champagne toast – complement her choice. The 13-inch OASIS® Design Ring has an 8.5-inch open diameter with a solid plastic tray for a

beautiful and functional place for wine bottles to rest on reception tables making the moment more special.

c. The WEDDING BELLE® Bouquet Holder keeps this bouquet fresh. Embellish with Gold LOMEYTM Corsage Pins for a warm accent.

d. A full spray of flowers is achievable anywhere from the organ to the podium by using the RAQUETTES® Holder with plastic base for greater flexibility in displaying the finished piece.

e. An OASIS® Netted Sphere sits securely on the top of a vase bursting with flowers. Plus malleable enough to mold but strong enough to hold, OASISTM Aluminum Wire suspends

votive candles from the centerpiece.

f. The OASIS® Ring Holder encircles this candle holder for an aisle marked with simple beauty. From the wreath, delicate

flowers hang by OASISTM Bullion Wire.

g. A highly trafficked location often overlooked for flowers is the ladies’ room! Create a buzz with flowers where they’d least expect it with the no-fuss mechanics of the OASIS®

Place-ItTM Grande Holder.

h. Show brides they can truly make a statement with the OASIS® Floral Foam Garland coupled with the OASIS® Place-ItTM Grande

Holders. A ceremony entrance is now full of panache!

a.

b.

c.

7

R ich

OASIS® Ring Holder

OASIS® Place-ItTM

Grande Holder

OASIS® Floral Foam Garland

d.

e.

f. g.h.

8

Sophisticated

a. b.

c.

a. A glamorous addition to the focal point of the wedding – use the Square OASIS® Mache Wreath as a cake base. An easy way to achieve a lavish look flowers frame and cascade down the tiers.

b. Sweetheart tables provide a more intimate and natural way for the bride and groom to interact with dinner guests. Make this center of attention radiant with flowers. Begin with a centerpiece of roses and tulips in a vase embellished by the Silver with White Pearls LOMEYTM Wire Collar. And, provide a clip for the bride’s elegant bouquet to cascade down the side of the table. See our how-to’s on pages 10 and 11.

c. Encourage accessorizing traditional arrangements like this spray, arranged in OASIS® Floral Foam set inside a Silver SPIRITTM Rectangle Bowl. Blue OASISTM Sisal and orbs molded of Silver OASISTM Angel Hair Wire and Silver with White Pearls LOMEYTM Wire Collars allow you to scale back on flowers but not the design.

d. The ELEGANT® Bouquet Holder used here gives the bouquet a great centerpiece at the reception where it can receive hydration through the patented wicking system and be shown off.

e. Create a glamorous place setting with our sparkling Silver OASISTM Aluminum Wire and Clear LOMEYTM Flower Gems. The same Flower Gems, Silver OASISTM Bullion Wire, and blades of grass can decorate votive candles for favors. With the average wedding seating more than 150 guests, you’ve provided a glittering option for the bride who wants an impeccably coordinated reception.

f. Monogram treatments are all the rage in wedding design. Provide the bride and groom a truly personalized piece by using an OASIS® Sculpting Sheet to create a monogram of flowers. Set the Sculpting Sheet on a tabletop and insert wooden picks throughout the design that reach slightly taller then the flowers. Then, lay Plexiglas on top of the wooden picks creating an original lounge table for pre-reception cocktails.

9

GG lamorous

ELEGANT® Bouquet Holder

LOMEYTM Flower Gem

OASIS® Sculpting Sheet

d.

e.

f.

10

a. Establish your dramatic lines with greens and cascading floral which stay secure in the OASIS® Floral Foam base of the ELEGANT® Bouquet Holder.

b. Continue to fill the focal area with flowers.

c. Attach orchids to strands of OASISTM Bullion Wire with OASIS® Floral Adhesive and insert wires into the OASIS Floral Foam of the bouquet for glittering cascades.

d. Spray paint the LOMEY® Design Vase Stand.

e. Set the bouquet into the Design Vase with water. The wicking system will keep the bouquet hydrated.

d e

The Most Elegant Bouquet

ask the design director

by Sharon McGukin

AIFD, PFCI

ELEGANT® Bouquet Holder

LOMEY® Design Vase

OASISTM Bullion Wire

OASISTM Floral Adhesive

Ask the Design Director

If you have a question for a Design Director, or would like more information, e-mail usainfo@smithersoasis.com or call 1.800.321.8286.

Q: How far in advance can I design for a wedding?

A: Because of enhancements in floral products, wedding day arrangements can be made further in advance. First, using OASIS® Floral Foam in arrangements from centerpieces to bouquet holders will give you the freedom to design ahead of time because of the continual hydration and nutrients. Every flower stem you place will stay secure. Remember to soak the OASIS Floral Foam in Floralife® Crystal Clear® Flower Food for additional longevity, as well as spraying with Floralife® Finishing Touch® Spray. Wrap your arrangements in plastic and keep them in the cooler. Make sure flowers are hydrated through delivery and are kept out of the sun before the ceremony. With all of these steps, you can begin to arrange for a wedding two days in advance.

tips and tricks

a. b.

c. e.

d.

Water-wicking system

11

An English Garden

a. Take a vase of colored water and mold a LOMEYTM Wire Collar to sit around the base.

b. Take a second Wire Collar and mold to fit over the top of a vase.

c. Sew the Wire Collars together with OASISTM Metallic Wire.

d. Arrange flowers through the grid work the Wire Collar provides for a secure and sparkling arrange-ment.

Soft, Sparkling Sophistication

a. Soak OASIS® Floral Foam and insert into the base of a container. Push the LOMEY® Column into the Floral Foam. Take a pre-soaked OASIS® Netted Sphere and push onto the top of the Column. The hollow column and the netting of the sphere work together, keeping the sphere at the top of the arrangement and prevent the sphere from sliding down the column without needing a stopper.

b. Cover the column with curly willow and secure with OASISTM Bind Wire.

c. Arrange flowers, and a small nest made of OASISTM Rustic Wire.

d. Finish with Floralife® Finishing Touch® Spray to keep arrangements fresh.

LOMEY® Column

OASIS® Floral Foam Spheres

OASIS™ Rustic Wire

OASIS™ Metallic Wire

LOMEY™ Wire Collar

OASISTM Bind Wire

how-to’s

Floralife® Finishing Touch® Spray

a. b.

c. d.

a. b.

c. d.

P.O. Box 1143Cuyahoga Falls, Ohio 44223

www.smithersoasis.com

For more information and a free subscription to IDEA magazine visit us online at www.smithersoasis.com

Apple Green LOMEY™ Diamante Pins

Clear LOMEY™ Flower Gems

New

OASIS® Place-It™

Grande Holder

8-inch OASIS® Netted Sphere

Brown OASIS™ Metallic Wire

Soft Lilac Ice Blue Rose Tangerine Brown

Brown OASIS™ Bullion Wire

The lastest additions to the OASIS® Floral Products line include a larger, 8-inch OASIS® Netted Sphere and the new and improved OASIS® Place It™ Holder allowing you to add flowers to more places than ever before. Plus new decorative wire, pin and gem additions coordinate to today’s hottest color palettes so you can up sell through accessories, providng your customers with a personalized touch.

Contact your wholesaler today!

OASIS® Aluminum Wires