ideas'n'quotes tuulenmäki license to act differently 25.3.2013 by jes

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Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society. I went to listen to his talk. It was very inspiring. I picked up bunch of ideas from his talk into my notebook and compiled them here. Please note that some of the ideas may have changed a bit on their way here as the lecture was originally in Finnish.

TRANSCRIPT

Page 1: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES
Page 2: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society.

Page 3: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society.I went to listen to his talk. It was very inspiring.

Page 4: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society.I went to listen to his talk. It was very inspiring. I picked up bunch of ideas from his talk into my notebook and compiled them here. Please note that some of the ideas may have changed a bit on their way here as the lecture was originally in Finnish.

Page 5: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society.I went to listen to his talk. It was very inspiring. I picked up bunch of ideas from his talk into my notebook and compiled them here. Please note that some of the ideas may have changed a bit on their way here as the lecture was originally in Finnish.Peace, love and learning!

Page 6: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Innovation Activist Anssi Tuulenmäki from Aalto University’s MIND research crew was invited to give a talk at Jyväskylä 25.3.2013 by Jyväskylä Entrepreneurship Society.I went to listen to his talk. It was very inspiring. I picked up bunch of ideas from his talk into my notebook and compiled them here. Please note that some of the ideas may have changed a bit on their way here as the lecture was originally in Finnish.Peace, love and learning!Ville Keksijä KeränenMonkey Business

Page 7: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at

25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 8: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

“”Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at

25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 9: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.“”Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at

25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 10: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at

25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 11: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 12: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 13: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 14: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 15: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 16: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Don’t be afraid to talk about your ideas. There’s no danger that other people would implement them.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 17: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Don’t be afraid to talk about your ideas. There’s no danger that other people would implement them.

The Slow Cashier Experiment was

conducted within a day. Many times it does not require much time to try.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 18: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Don’t be afraid to talk about your ideas. There’s no danger that other people would implement them.

The Slow Cashier Experiment was

conducted within a day. Many times it does not require much time to try.

Ideas to try out? vs.Ideas to implement?

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 19: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Don’t be afraid to talk about your ideas. There’s no danger that other people would implement them.

The Slow Cashier Experiment was

conducted within a day. Many times it does not require much time to try.

Ideas to try out? vs.Ideas to implement?

The idea of an idea is to disrupt.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 20: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

Truly new things are created by iterative development process. It’s a mistake to think you can get perfect outcome at the first time.

Strategy = to do different things or same things in a different way.

Why in many places, e.g. at the airports, the customers are made to disturb each other?

The World is not ready yet.

“”

At times the whole industry operates in a wrong way.

Wh

y at

th

e n

igh

t cl

ub

s p

eo

ple

do

n’t

me

et

ea

ch

oth

er

eve

n t

ho

ug

h t

hey

go

th

ere

to

me

et

ea

ch o

the

r?

Goa

l of

the

Cust

omer

sh

ould

be

the

unit

of

sale

s.

A great place to start creating something new is to think who currently doesn’t use your service.

Unless your task is to design a meeting rooms do not design in a meeting room. Go where your users are.

Don’t be afraid to talk about your ideas. There’s no danger that other people would implement them.

The Slow Cashier Experiment was

conducted within a day. Many times it does not require much time to try.

Ideas to try out? vs.Ideas to implement?

The idea of an idea is to disrupt.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 21: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at

25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 22: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”

Experiments create the specifications.

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 23: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”

Experiments create the specifications.Get started!

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 24: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”

Experiments create the specifications.

Think Big.Get started!

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.

Page 25: Ideas'n'Quotes Tuulenmäki License To Act Differently 25.3.2013 by JES

“”

Experiments create the specifications.

Think Big.Prototype small.

Get started!

Quotes and ideas from Innovation Activist Anssi Tuulenmäki’s talk from Jyväskylä Entrepreneurship Society’s event at 25.3.2013. Ideas compiled by Monkey Business Creativity Leader and generally quite nice guy, Ville Keränen.