identifying and engaging with influencers workshop at #hitmc by shahid n. shah
DESCRIPTION
3 Influential Networks Why do you need influencers? Ideate content Qualify content Contextualize content Create content Find distribution venues Distribute content Amplify distribution –Reach –Engage –Amplify Letting influencers do what they’re good at Enroll others into promoting or messaging ideas Vetting “big ideas” Vetting a new segment (is it a real pain point, new industry subject area, etc.) Adding a more human touch to materialsTRANSCRIPT
Identifying and Engaging with Influencers workshop at #HITMC
By Shahid N. Shah
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Influential Networks
www.influentialnetworks.com
Influence what?• Promotion• Sharing• Buying• Affiliating• Selling
• Mindshare• Thought leadership• Amplify message• Bring people up to
speed, education, sharing,
• Ideas• News
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Influential Networks
www.influentialnetworks.com
Why do you need influencers?• Ideate content• Qualify content• Contextualize content• Create content• Find distribution venues• Distribute content• Amplify distribution
– Reach– Engage– Amplify
• Letting influencers do what they’re good at
• Enroll others into promoting or messaging ideas
• Vetting “big ideas”• Vetting a new segment (is it
a real pain point, new industry subject area, etc.)
• Adding a more human touch to materials
www.influentialnetworks.com 4
Influential Networks
What is an influencer?
www.influentialnetworks.com 5
Influential Networks#HealthIT Influencers are Niche
www.influentialnetworks.com 6
Influential NetworksWhy would they care about you?
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Influential Networks
www.influentialnetworks.com
Why would they share?• Integrity• Credibility• Relevance• Novelty• Quality• Trust• Referral (who’s passing it
along)• Availability (don’t ask to share
a link behind a paywall)• Save time
• What else?
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Influential Networks
www.influentialnetworks.com
Don’t ask for a favor, give first• Share their content• Tweet / post their links• Leave comments on their blog• Leave messages on FB/G+
pages and LinkedIn• Research whether they allow
guest posts and submit something
• Start social media conversations so that they start to wonder who you are
• Excerpting their content on your blog– Pointing out explicity to the
influencer about doing it• Ask their permission to use
their content– Remind that you will link back
(adds support / respect)– Remind them that comments
on your site end up outside their blog (but when a new comment arrives, let them know)
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Influential Networks
www.influentialnetworks.com
Influence how?• Talk about you at a
conference• Write a blog post about you• Tweet or share LinkedIn/other
links about you• Show up in a video• Allow you to guest post on
their site• Write white papers under
their brand for you• Extend authority through…
• What else?
www.influentialnetworks.com 10
Influential Networks
Don’t stalk, talk instead
www.influentialnetworks.com 11
Influential NetworksDon’t pretend, relate instead
www.influentialnetworks.com 12
Influential Networks
Don’t assume influence
Thank You