SUMMER

INTERNSHIP:2020 CHALLENGES & OPPORTUNITY AMID COVID-19

DAY1

Topics

Identifying appropriate SIP Titles

and Problem or Questions

Use of Literature Review

(Extensive use of E library )

Framing the Research Hypothesis

Type of research to be used

Selection of appropriate Research Methodology

Topics

Preparing Questionnaire

Collection of Data & Online Tools

Analyzing the Data & Data presentation

Report writing

Bibliography and Citation

Converting SIP into Quality research paper

DAY 2

PURPOSE OF SUMMER

INTERNSHIP PROJECT

Corporate exposure

Understand real business world issues/decision making

Placement opportunity

RESEARCH VS SIP

DESK RESEARCH

IDENTIFYING APPROPRIATE SIP TITLES

AND PROBLEM OR QUESTIONS

Specialization MM, HRM, OSCM, FM & BA

Interdisciplinary/

Cross-functional Cross functions – Department

Selected Company

Career choice

Nature of research

You have already selected

Career you are looking for or the choice of your sector

Types of Research

Startups, Entrepreneur, NGO, Corporative , Exports,

Government UT Type of Companies

INDUSTRY

Agriculture & Allied

Industries

Automobile

Aviation

IT & ITeS

Cement

Consumer Durables

Banking

Ecommerce

Education & Training

NBFC

FMCG

Gems & Jewellery

Health Care

Pharma

Textiles

Real Estate

Tourism & Hospitality

Telecommunications

Renewable Energy

Media &

Entertainment

Sports

Retail

Oil & Gas

Leather

COMPANIES: YOU HAVE

ALREADY IDENTIFIED

Real Estate

Insurance

NBFC

IT & ITeS

Broker Firms/Investment Company

Business Analyst company

PreOwned Car Dealer

AgriSupport

Consultant

Manufacturer

Descriptive

Types of Research

Exploratory Causality

Descriptive

Types of Research Questions

Relationship

Comparative Causality

How much

What is/are

How frequently

How many Relationship Between

Variables

Groups Effect of Variables on

other

TYPE OF RESEARCH

Urban Vs Rural Market

Domestic Vs Exports vs Import Product

Products Vs Services

Digital enabled businesses

Startups Vs Big Giants

Organized Vs Unorganized Sector

4 P’S

KEY WORDS OF TOPICS-

MARKETING Market Potential

Market Share Analysis

Consumer Behavior or Buying behavior

Retailer's Behavior

Customer Satisfaction

Customer Preferences

Retailer's Satisfaction

Consumer’s Perception

Retailer's Perception

Digital Marketing Tools

Impact of Digital Marketing & Online Shopping

Comparative Analysis

Comparative Price Analysis

Consumer Awareness

Promotional Strategies

Brand Awareness / Image

Comparative Price Analysis

Segmentation

Distribution Research

Business Trends

Marketing of Luxury Products Sales Forecasting

KEY WORDS OF TOPICS-

OSCM

Sourcing

Production

Transport / Logistics

Warehousing

Quality Management- 6 sigma, TQM

Toyota Production System

Inventory Management- JIT practices

Maintenance Policy

Service Operations- Taxi/Food Delivery

Make or Buy

Offshoring / Inshoring

constraint management

Lean Manufacturing

Green Manufacturing

Implementation of 5-s

Tools and Techniques for Planning –CPM/PERT, Project Management

KEY WORDS OF TOPICS-

HRM

Job Satisfaction

Appraisal

HR Planning

Organizational Productivity

Employee Behavior

Compensation & Reward System

Recruitment & Selection Methods

Skill Assessment & Audit -

Training

Effective Communication Tools

Performance Measurement

Motivational Practices

Time Management

Personality and Group Performance

Leadership Impact

Staffing , apprenticeship, Contract Labor –Outsourcing

Human Asset Manangement Labor laws

KEY WORDS OF TOPICS-

FINANCE

FDI and FII

Balance of Payment

Microfinance Vs Macro finance

Gramin Bank – Bangladesh Model

Export Finance

In-Depth Study of Housing Finance Sector

Comparative Analysis of NPA of Public Sector Banks, Private Sector

Banks,Foreign Banks

Investment Opportunity in Stock Market with Special Focus

Islamic Banking & Financing

Equity Analysis

Credit Appraisal Process in SME Sector of State Bank of India

Equity Valuation of Public Sector Enterprises of Nifty 50

Analysis of Mutual Fund and Portfolio Management in Mutual Fund

Ratio Analysis within the Industry

Alternate Revenue Sources for the Bank

Currency Derivative Business Perspective

Commodity Future Crypto Currency- Current Status

Amazon web services analytics

Big data analytics study

Data warehouse administration and design

Real time business

Development on business intelligence

Data mining business intelligence

Artificial analytics and

Sports Analytics

Mining HR data: the practical considerations

Data warehousing success and BI benchmarks

KEY WEBSITES FOR DATA

https://agriexchange.apeda.gov.in/indexp/genReport_combined.aspx#c

ontent

https://dbie.rbi.org.in/DBIE/dbie.rbi?site=statistics

https://dgft.gov.in/more/data-statistics/export-import-data-bank

https://data.gov.in/

https://www.ibef.org/economy.aspx

OSCM- ONLINE ASSIGNMENT Visit online to a manufacturing unit of your choice of company or product and answer the following questions:

1. Identify the type of production system followed. (Job shop /Batch/ Continuous /Assembly)

2. Check how production system is managed.

3. Find out utilization of the resources namely manpower, capacity and material.

4. How the customer services is rendered.

5. The locational factors considered for establishing the enterprise.

6. Strategy adopted for identifying the location [Ex: factor rating, load, distances method etc.]

7. Type of layout.

8. Physical facilities existing [line lighting ventilators, type of building etc.]

9. Material handling in the company for production and services.

10. Type of material handling equipment used for production and services.

11. Utilisation of material handling equipment.

12. Preparation of Bill of Material.

13. Procedures to manufacturing the Product- Process chart

14. Method of Disposal of wastes, scrap and obsolete items used by the company

15. Type of automation exists. (Flexibility or fixed)

16. Provide the URL of the film you have seen and references (Webiliography/bibliography)

https://www.mckinsey.com/business-functions/operations/our-

insights/big-data-and-the-supply-chain-the-big-supply-chain-analytics-

landscape-part-1

https://www.forbes.com/sites/lutzfinger/2020/05/14/how-covid-changed-

our-classrooms-a-self-experiment-of-online-teaching/#5507c862c5d5

TYPE OF RESEARCH TO BE

USED

DAY 2

LITERATURE REVEIW

LITERATURE:

Literature refers to a collection of published information/materials on a particular area of research or topic of interest.

• Books

• Newspapers/Magazines

• Articles

• Reports

• Research papers

• Journals

• Conference Proceedings

• Press Releases

• Videos/Audio

• Summary of existing knowledge

• Critical evaluation

• What has been done before

• What have others said

• What is the relevance

• What is the difference

• Agreements / disagreements

• Are there any flows

REVEIW

To review the literature means to be able to identify:

1) what has been established, discredited and accepted in your field

2) Areas of controversy or conflict among different schools of thought

3) Problems or issues that remain unsolved

4) Emerging trends and new approaches

5) How your research extends, builds upon, and departs from previous

research.

PURPOSE OF LITERATURE

REVEIW

The first, the preliminary search that helps you to generate and refine

your research ideas. ( Identify the research topic)

The second, often referred to as the critical review or critical literature

review, is part of your research project.

HOW T O WRITE AQ LITERATURE

REVEIW 1) Collect, Evaluate and Select literature

COLLECT - sources ( online ,off line)

- Online databases

- Search engines

- Google Scholar

- JSTOR

- ProQuest

- EBSCO

EVALUATE

• What question or problem is the AUTHOR addressing?

• What are the key concepts and how are they defined?

• What are the key theories, models and methods? Does the research use

established frameworks or take an innovative approach?

• What are the results and conclusions of the study?

• How does the publication relate to other literature in the field? Does it

confirm, add to, or challenge established knowledge?

• How does the publication contribute to your understanding of the topic?

What are its key insights and arguments?

• What are the strengths and weaknesses of the research?

SELECT

Make sure the sources you use are credible, and you read any landmark

studies and major theories in your field of research.

The scope of your review will depend on your topic and discipline: in the

sciences you usually only review recent literature, but in the humanities you

might take a long historical perspective (for example, to trace how a concept

has changed in meaning over time).

It is important to keep track of your sources with citations.

WRITE YOUR LITERATURE

REVIEW

Like any other academic text, your literature review should have

an introduction a main body, and a conclusion.

FRAMING THE RESEARCH

HYPOTHESIS

Hypotheses are potential explanations that can account for our

observations of the external world.

They usually describe cause-and-effect relationships between a

proposed mechanism or process (the cause) and our observations (the

effect).

It is a probable answer to a research question, which can be tested

TYPE OF

HYPOTHESIS 1) Null Hypothesis : States that there is no relationship between

variables

e.g. : there is no relationship between hours of study and academic

performance

2) Alternate hypothesis: States that there is a relationship between two

variables

e.g. There is a significant relationship between hours of study and

academic performance

SELECTION OF APPROPRIATE

RESEARCH METHODOLOGY

TYPE OF RESEARCH TO

BE USED Primary Research

Secondary Research

Qualitative Research

Quantitative Research

Mix Method Research

Longitudinal Research

Cross Sectional Research

Descriptive Research

Exploratory Research

Experimental Research

PREPARING

QUESTIONNAIRE Open-ended/ Closes-Ended

Dichotomous / Multi Choice

Direct Quantification

Force Choice ranking

Paired Comparison

Constant Sum

Likert

Numerical

SAMPLE PLAN

Margin of Error 5%

Population

50 44

100 79

250 132

500 217

750 254

1,000 278

2,000 322

5,000 357

10,000 370

1,00,000 383

10,00,000 384

Define the Population

Identify the Sampling frame

Select the sample procedure

Sample Size

Collect the Data

Probability Sampling Non-Probability Sampling

Simple Random

Systematic Random

Stratified

Cluster

Convenience

Judgmental

Snowball

Quota

ANALYZING THE DATA &

DATA PRESENTATION

Tabulation of Data

Appropriate Graphs Column

Bar

Line

Pie

Doughnut

Analysis Central Tendency

Measures of Dispersion

Correlation & Regression

Year No. in Million

FY17 25.33

FY18 29.07

FY19 30.92

FY20 22.98

TOTAL 108.30

No. of Automobiles

Produced in India

Table no. : 01 Source: ibef.org

CHART OPTIONS -

MSEXCEL

Table No.:

Source:

INTERPRETATION

BIBLIOGRAPHY AND CITATION