ideo human centred design final concept
TRANSCRIPT
![Page 1: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/1.jpg)
Reducing Food Waste in the Community
Acumen Human Centred Design - Derby Jammers | Jen, Jean and Simon
![Page 2: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/2.jpg)
How might we reduce food waste in our community?
![Page 3: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/3.jpg)
DiscoveryPhase...
![Page 4: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/4.jpg)
Objectives:
● Understand food waste and loss issues● Identify any working solutions in existence● Identify innovation and originality● Understand the food production ecosystem
![Page 5: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/5.jpg)
We contacted users from every point in the food-production chain; from farmers, through to charity CEOs, small business owners, store managers and end-consumers.
We interviewed people about how they managed food waste in their own home and investigated commercial solutions to food waste currently in use.
We sought to understand where the best place to tackle food waste might begin.
![Page 6: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/6.jpg)
What we learned...
![Page 7: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/7.jpg)
Food skills are the basis for a healthy life and well-being.
![Page 8: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/8.jpg)
People’s homes are one of the worst places for
food waste.
![Page 9: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/9.jpg)
Younger people especially lack food skills.
![Page 10: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/10.jpg)
Food marketing and advertising affects how people think about food waste.
![Page 11: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/11.jpg)
People want appealing food, but don’t know how
to achieve this.
![Page 12: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/12.jpg)
How might we...
![Page 13: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/13.jpg)
… reduce dependency on skills without making
food impersonal?
![Page 14: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/14.jpg)
… make food advertising portray reducing waste
positively?
![Page 15: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/15.jpg)
… work with food retailers to be more
proactive in reducing food waste?
![Page 16: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/16.jpg)
Key insights...
![Page 17: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/17.jpg)
1. Skills come first and are the basis for everything else.
![Page 18: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/18.jpg)
2. Businesses are motivated by profit,
not the health of their customers.
![Page 19: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/19.jpg)
3. Marketing has done a lot of damage, but can
also be a force for good.
![Page 20: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/20.jpg)
4. Planning is crucial for efficiency.
![Page 21: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/21.jpg)
Our BIG IDEA...
![Page 22: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/22.jpg)
![Page 23: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/23.jpg)
Making the most of technology and big
data.
![Page 24: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/24.jpg)
A intelligent lifestyle tool that takes the
work out of food skills.
![Page 25: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/25.jpg)
Reducing food waste in the home
and in-store.
![Page 26: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/26.jpg)
Story Board
![Page 27: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/27.jpg)
1. Awareness: Food retailer and manufacturers include positive call-to-action at point-of-purchase and throughout marketing.
2. Interaction Consumer signs up via tablet / mobile device. Encounters loyalty card data as a starting point to food planning, with further options for manual personalisation e.g. gluten free, or vegan
3. Planning Tool creates a weekly food plan based upon preferences and purchase history
4. In-store Mobile device scanned upon entry to store. Retailer stock levels compared to meal plan. Meal plan adjusts and delivers vouchers for any items overstocked or reaching end-of-life to encourage customer to purchase these
5. Point-of-purchase After shopping, scanned meal plan updates in real time to account for any extra items or impulse shopping purchases
6. At home Meal recipes with how-to videos and instructions delivered to device at pre-set times. Alarms utlilised to help manage timings
7. Optimisation Meals ticked off as made and eaten. Any changes recorded and meal-plan updates to account for food not used.
![Page 28: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/28.jpg)
![Page 29: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/29.jpg)
Persona
![Page 30: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/30.jpg)
SB3
![Page 31: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/31.jpg)
Prototype
![Page 32: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/32.jpg)
We prototyped the product with a full-time working single parent...
![Page 33: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/33.jpg)
Clearing out food that had gone to waste, and preparing for next day’s
food.
![Page 34: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/34.jpg)
![Page 35: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/35.jpg)
![Page 36: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/36.jpg)
Visiting the supermarket and
exploring her shopper journey
in detail.
![Page 37: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/37.jpg)
Exploring the point-of-purchase
experience.
![Page 38: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/38.jpg)
Finally, cooking a meal afterwards.
![Page 39: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/39.jpg)
![Page 40: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/40.jpg)
We used drawn examples of the tool at
each stage to gain feedback and insight.
![Page 41: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/41.jpg)
TabletInterface
![Page 42: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/42.jpg)
Evaluation
![Page 43: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/43.jpg)
We wanted to find out...
![Page 44: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/44.jpg)
1. Would the tool fit well with the shopping and cooking experience?
![Page 45: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/45.jpg)
2. How was the tool perceived in relation to reducing food waste?
![Page 46: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/46.jpg)
3. How easy was the tool to use
during the process?
![Page 47: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/47.jpg)
“ This tool is amazing! I’m terrible at organisation at home because I’m so busy and would love to try using something like
this to help me save money and food”.
![Page 48: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/48.jpg)
WSYLTET integrated well into the shopping experience as it was delivered
via mobile devices, (eventually supported by 3G or instore Wifi).
![Page 49: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/49.jpg)
Prototyping also identified the fact that WSYLTET could also be used to teach and encourage food skills amongst the
family’s children.
![Page 50: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/50.jpg)
The places in the consumer journey where the tool interfaced received a positive response from the consumer
about the potential to reduce food waste.
![Page 51: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/51.jpg)
The initial prototyped interface designs, adapted for each device type and using a
simple and uncluttered design made using the tool inuitive and easy.
![Page 52: Ideo Human Centred Design final concept](https://reader031.vdocuments.net/reader031/viewer/2022030318/5a6d49af7f8b9a10428b51c9/html5/thumbnails/52.jpg)
Our next iteration of prototyping would be to run a full test of the user experience across 2-3 days based upon a short run of gathered shopping
data and delivering a short meal plan by email.