if you use twitter, you must read this #worldcup guide… you’ll go completely nuts

Download If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely Nuts

Post on 27-Aug-2014

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The essential stuff you need to know to get the most out of Twitter during this World Cup. Even if you aren’t a soccer fan, this Slideshare will help you follow any event or learn about any topic on Twitter with an insane amount of depth.

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  • *Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate. If You Use Twitter, You Must Read this Massive #WorldCup Guide Youll Go Completely Nuts
  • *Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate. During the 2010 World Cup, an average 150,000 tweets were generated per hour. Comparatively, this is now a drop in the bucket. On June 17th, 2014, 8.95 million tweets were generated during the preliminary Brazil vs. Mexico match-up.
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Do you love soccer (or football, as its often called)? Do you love Twitter? Following the World Cup on Twitter can be intimidating. A simple keyword search often yields mixed results. This guide will help you hear the conversation amongst the stadium noise. Conversation Within the Stadium Noise
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Table of Contents 1. Filtering the stadium noise: a. Basic Twitter Search b. Advanced Twitter Search c. Saving Twitter Search Streams to Hootsuite d. Creating Twitter Lists 2. Watching everything in one place: a. Hootsuite Dashboards 3. Extra Time a. Hootfeed b. Nearby Tweets Making the Most of the 2014 World Cup on Twitter
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 1. Filtering the Stadium Noise
  • *Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate. a. Basic Search The easiest way to follow the World Cup action on Twitter is through search. A search will find every tweet on the globe that mentions a keyword.
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Performing a Search 1. After logging into Twitter, find the search box, which is located on the top right of your Twitter screen (pictured) 2. Once you find the search box, enter a keyword, and press Enter Twitter search is real-time and incredibly powerful
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Heres a search for World Cup
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Twitter searches can also be performed in Hootsuite...
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Remember, search can be accessed any time within Hootsuite by clicking the magnifying glass icon
  • *Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate. b. Advanced Search Doing a keyword look-up for World Cup in Twitter Search results in an overflow of results. If we know more specifically what were looking for, we can narrow down search results using search operators (much like in Google).
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Zooming in on the most relevant tweets For example, not everyone who tweets about the World Cup is a World Cup fan A simple keyword look-up for World Cup can be a mishmash of results
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. How can we narrow our search to find more interesting and relevant tweets?
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. By using search operators!
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Search operators can be applied in both Twitter and Hootsuite using the same techniques
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. What are search operators? Search operators help narrow your Twitter search results. Hashtag operator: limits search to tweets including #worldcup Language operator: limits search to tweets in English
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Twitter has a vast array of search operators with infinite possibilities! Operator Finds tweets... twitter search containing both "twitter" and "search". This is the default operator. "happy hour" containing the exact phrase "happy hour". love OR hate containing either "love" or "hate" (or both). beer -root containing "beer" but not "root". #haiku containing the hashtag "haiku". from:alexiskold sent from person "alexiskold". to:techcrunch sent to person "techcrunch". @mashable referencing person "mashable". Pro tip: Twitter has a great page for creating advanced search queries, click here to try it out! You can then copy-paste the search query to Hootsuite search to save it for recurring use!
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. #WorldCup The most well-known search operator is the hashtag, which can be identified by the # symbol in front of a keyword Hashtags are useful if youre looking to chat with people about a topicthe topic in this case is #WorldCup Think of the #WorldCup hashtag as a giant global party of World Cup fans Because #WorldCup is so massive, its worthwhile to use more search operators to narrow down our results to exactly what were looking for!
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. #WorldCup lang:en By using a language-specific search operator, it is possible to find only tweets in the language of your choice Hence, by using the English language filter lang:en, all search results will contain #WorldCup tweets exclusively in English Heres how to search for #WorldCup in English only: #WorldCup lang:en Since the #WorldCup hashtag is a global party, not everyone is tweeting in the same language
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. #WorldCup lang:en -filter:links Excluding URLs will remove tweets from bots, hashtag hijackers, and media broadcasters To exclude URLs from Twitter search, use the -filter:links operator remember to put the - symbol in front of filter:links Remember, the full search string is: #WorldCup -filter:links lang:en If your goal is to read conversation from #WorldCup fans, exclude URLs from search
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. #WorldCup lang:en filter:links To make sure all tweets include URLs, use the filter:links operator What if you want to catch up on the latest #WorldCup news? Then you might only want tweets containing URLs Filtering for URLs will remove chatty tweets, and instead fetch search results linking to media sources and news Here, the full search string is: #WorldCup news filter:links lang:en
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. These are a lot of searches. How do we keep track of them all and avoid having to constantly retype them?
  • *Please note: this presentation was prepared by a Hootsuite Ambassador and therefore the information might not be 100% accurate. c. Saving Twitter Search Streams to Hootsuite Doing the same searches over and over again in Twitter or Hootsuite can be tedious. Save multiple search streams to Hootsuite to have continual access to refreshing and persistent searches.
  • *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Using Hootsuite, you can save multiple Twitter searches by following these 5 steps...
  • *Please note: this presentation was prepared by a H