1 | Corporate IT

M5 Implementation in Orbotech

Olga Rahimi

• Married + 2

• Applications Manager

• 25 years in Orbotech

• Lead and participated in all major projects in Orbotech

o Finance, Logistic, HR, CRM, BI, B2B, Cloud etc.

2 | Corporate IT

Focus Project

• Company Overview

• Customer Support in Orbotech

• Project Scope

• Challenges / Complexities

• ‘How did we do it?’

• Main Benefits

• Key Success Factors

3 | Corporate IT

Company Overview

5 | Corporate IT

Virtually Every Electronic Device in the World is Produced Using Orbotech Systems

Leading supplier of production, inspection, and testing equipment

The Industries We Serve

Recognition Bare PCB Production FPD Manufacturing

Installations (# of systems)

11,500 1,700 1,000

Electronic Components Manufacturing

Solar Power

6 | Corporate IT

7 | Corporate IT

Orbotech in the Electronics Supply Chain

Flat Panel Displays (FPD)

Printed Circuit Boards (PCB)

Touch Screens & Electronic Components (ECM)

Essential player in the mobile eco system

8 | Corporate IT

Global Presence

o 40 offices worldwide close to customer sites

o 1650 employees

o Headquarters and main R&D in Israel

North America Employees: 220 CS Centers: 4 R&D Center: 1 Production: 1

Europe Employees: 150 Offices: 6 CS Centers: 3 R&D Centers: 2 Production: 2

Israel Headquarters Employees: 610 Main R&D & Production: 1

Pacific Employees: 650 Offices: 18 CS Centers: 20 R&D Center: 1 Production: 2

Japan Employees: 110 Offices: 1 CS Center: 1 R&D Center: 1

9 | Corporate IT

10 | Corporate IT

M5 Implementation in Orbotech

Project Scope - Processes

11 | Corporate IT

Implement all Customer Support related processes

Overall 50 main business processes

• Business

• Operations

• Logistics

• Finance

Project Scope – BI & Integration

12 | Corporate IT

BI

• CS Business & Operational analyses

• CS P&L analysis

• 360°

• Reports

Integration

• Oracle Applications ERP

• SECORA - DRM

• Orbotech Licenses system

• Orbotech Strategic Items system

• Email

Challenges / Complexities

13 | Corporate IT

• Customer Support

• Project Team – representation, availability, size

• 2 Divisions / 4 Subsidiaries – different way of working

• Very demanding customers – ‘my way or no way’

• Constantly changing needs

• Distributed organization – 40 offices

• Cultural & language issues

Challenges / Complexities

14 | Corporate IT

• Everything is new!

• New System

• New development platform – M5 studio & MS

• New Integration tool – BPEL

• New BI infrastructure & concept

• New reporting tool & concept

• New ‘Old system’

15 | Corporate IT

“How did we do it?”

Orbotech IT Implementation Methodology

16 | Corporate IT

Deployment

Need Initiative

G1

G8

Project Go/No Go

Vendor/ System

Selection

2

G2 Req. Definition

4

G4 Develop.

6

G6 Mapping

5

G5 Project Planning

3

G3 CRP’s (Pilots)

7

G7 Accept. Test

8

System

Approval

Development

Spec. Approval

Requirements

Approval

SOW

Approval

PO

Approval

9

1

Project Structure

17 | Corporate IT

Forum IT (Management)

Steering Committee

Project Managers (CS & IT)

IFS Project Manager

CS Primary Team

CS Advisory Team

Logistics Finance

SOA IT Teams IFS Teams

How did we do it?

18 | Corporate IT

Business Processes

Defining

Mapping

Gap analysis

Resolving

Gaps

BI

BI concept

BI Tools Golden gate

ODI UC4

Star

Schema DW

60 analyses

360° dashboard

Conversion

Population

Data Mapping

Conversion programs

7 Cycles

Data validation

Corrections

Document

Oracle UPK

Training supplier

Document processes

“See It” “Try It” “Test It”

Training materials

Train the trainers

End User Training

~700 Trainees

11 Trainers

5 Parallel weeks

27 Locations

Reports

Select tools •SSRS

•Cognos Report Studio

•WorkSpace

Authentication and security

Standards &

generic functions

Reports

population

Design & Programming

‘Self Service’

Integration Oracle ERP (HR, Finance,

Logistic, Infrastructure)

DRM

Strategic

Items

Licenses system

Email

Design Review – 4 weeks of processes validation, gap analysis and decision taking

How did we do it?

19 | Corporate IT

Business Processes

Defining

Mapping

Gap analysis

Resolving

Gaps

BI

BI concept

BI Tools Golden gate

ODI UC4

Star

Schema DW

60 analyses

360° dashboard

Conversion

Population

Data Mapping

Conversion programs

7 Cycles

Data validation

Corrections

Document

Oracle UPK

Training supplier

Document processes

“See It” “Try It” “Test It”

Training materials

Train the trainers

End User Training

~700 Trainees

11 Trainers

5 Parallel weeks

27 Locations

Reports

Select tools •SSRS

•Cognos Report Studio

•WorkSpace

Authentication and security

Standards &

generic functions

Reports

population

Design & Programming

‘Self Service’

Integration Oracle ERP (HR, Finance,

Logistic, Infrastructure)

DRM

Strategic

Items

Licenses system

Email

Design Review – 4 weeks of processes validation, gap analysis and decision taking

Behind the scenes – Episode 1 One table - Many teams

Learning process •IT Learning the CS – CS learning IT – CS learning CS •Common ground •‘One System’ •‘Finding the Balance’

T1

T1

T2

T2 T

3

T3

Unified processes, yet - Flexible enough to effectively accommodate

divisional and geographic nuances

How did we do it?

20 | Corporate IT

Business Processes

Defining

Mapping

Gap analysis

Resolving

Gaps

BI

BI concept

Bi Tools Golden gate

ODI UC4

Star

Schema DW

60 analyses

360° dashboard

Conversion

Population

Data Mapping

Conversion programs

7 Cycles

Data validation

Corrections

Integration

Oracle ERP (HR, Finance,

Logistic, Infrastructure)

DRM

Strategic Items

Licenses system

Email

Document

Oracle UPK

Training supplier

Document processes

“See It” “Try It” “Test It”

Training materials

Train the trainers

End User Training

~700 Trainees

11 Trainers

5 Parallel weeks

27 Locations

Reports

Select tools •SSRS

•Cognos Report Studio

•WorkSpace

Authentication and security

Standards &

generic functions

Reports

population

Design & Programming

‘Self Service’

Design Review – 4 weeks of processes validation, gap analysis and decision taking

2 CRPs (Conference Room Pilot) – 2 weeks of System functional validation and testing

Development

Behind the scenes – Episode 2 Many teams - Working Together

Trust Building •‘IT understand us’ •‘They can deliver’ •‘We found a common ground’

We also had weekends! Guilin, China

How did we do it?

21 | Corporate IT

Business Processes

Defining

Mapping

Gap analysis

Resolving

Gaps

BI

BI concept

Bi Tools Golden gate

ODI UC4

Star

Schema DW

60 analyses

360° dashboard

Conversion

Population

Data Mapping

Conversion programs

7 Cycles

Data validation

Corrections

Integration

Oracle ERP (HR, Finance,

Logistic, Infrastructure)

DRM

Strategic Items

Licenses system

Email

Document

Oracle UPK

Training supplier

Document processes

“See It” “Try It” “Test It”

Training materials

Train the trainers

End User Training

~700 Trainees

11 Trainers

5 Parallel weeks

27 Locations

Reports

Select tools •SSRS

•Cognos Report Studio

•WorkSpace

Authentication and security

Standards &

generic functions

Reports

population

Design & Programming

‘Self Service’

Design Review – 4 weeks of processes validation, gap analysis and decision taking

2 CRPs (Conference Room Pilot) – 2 weeks of System functional validation and testing

Development

UAT – Final User Acceptance testing (2 weeks * 5 location) - ~90 users

Corrections

North China Japan

Taiwan US & Europe

Behind the scenes – Episode 3 One team - Many Locations

Amazingly dedicated teams •Two weeks (including weekend), long hours

•Training, Testing, Approving •During short breaks – asking more questions •Very high mutual trust

And when we got tired, we did some exercise

How did we do it?

22 | Corporate IT

Business Processes

Defining

Mapping

Gap analysis

Resolving

Gaps

BI

BI concept

Bi Tools Golden gate

ODI UC4

Star

Schema DW

60 analyses

360° dashboard

Conversion

Population

Data Mapping

Conversion programs

7 Cycles

Data validation

Corrections

Integration

Oracle ERP (HR, Finance,

Logistic, Infrastructure)

DRM

Strategic Items

Licenses system

Email

Document

Oracle UPK

Training supplier

Document processes

“See It” “Try It” “Test It”

Training materials

Train the trainers

End User Training

~700 Trainees

11 Trainers

5 Parallel weeks

27 Locations

Reports

Select tools •SSRS

•Cognos Report Studio

•WorkSpace

Authentication and security

Standards &

generic functions

Reports

population

Design & Programming

‘Self Service’

Design Review – 4 weeks of processes validation, gap analysis and decision taking

2 CRPs (Conference Room Pilot) – 2 weeks of System functional validation and testing

Development

UAT – Final User Acceptance testing (2 weeks * 5 location) - ~90 users

Corrections

End User Training

Deployment – Production env., Conversion, Setup, release customizations, Go Live Approval

Fine Tuning

July 22nd 2013 – Focus Go Live Major locations 3-5 weeks On Site support by IT Team

23 | Corporate IT

Main Benefits

Main Benefits

24 | Corporate IT

Improved Contract Management 1. Ability to support various Terms & Conditions

a. Entitlements (# of PMs, Parts, Visits, Coverage hours, Amounts)

b. Part exclusions

c. Special discounts and price lists

2. Grace Period management

3. Contract maintenance tools

a. Copy – contract and / or line

b. Mass update of contract details (pricing and terms)

4. Automated approval process & hierarchy (by discount, amount, minimum, price, payment terms)

Improved Quoting Process

1. Quote Request Contract – comprehensive connectivity

2. Full quoting mechanism for billable activities.

3. Initial quoting based on RC expert recommendations

4. Quote versions management

5. Approval process & hierarchy

6. List price and last price comparison

Minimize revenue loss

1. Request Quote Contract – comprehensive connectivity

2. Alert mechanism based contract coverage & entitlements

3. Automated recommendation to quote the customer

4. Structured recommendations capabilities (parts and labor)

5. Commitments fulfillment – call back, arrival & Machine up

Improved Operations Effectiveness

1. Comprehensive ECO management

2. ‘Step by Step’ PM and Installation by product

3. Customer training process

4. Further Actions management

5. Product history & Configuration

Better Control

1. Automated approval processes Contract, Requests, Invoices, Quotation, Part Requests

Approval by mail

2. Alert mechanism

3. Mail notifications upon events Assignments, Commitments

25 | Corporate IT

Key Success Factors

Key Success Factors

26 | Corporate IT

• Good system

• Good plan – detailed, milestones

• ‘It’s all about People’

• QA, QA, QA – 100% readiness

• Partnership with the Vendor

Q&A

27 | Corporate IT

28 | Corporate IT

THANK YOU