E-NEWSLETTER www.gematlas.com ISSUE: I APRIL 2014

Page 1• From the GA Team •  New Product Showcase

Page 2 • To Tackle Low Profitability

– Make Jewellery a

Preferred Category Among Luxury

Products in India Rather Than An Investment Option

 • Readers’ Voice

Page 3 • Know Your Icons • News Round-Up

Page 4• Upcoming Events •  Chai Time Homour

INDEXADVERTISE HERE TO PROMOTE YOUR BRANDS & SERVICES. CONTACT US TODAY!

From the GA Team• Welcome to GemAtlas – A global

portal built to help business professionals like you navigate through the world of diamonds, gems and jewellery. We offer an invaluable platform for all segments of the industry, as well as allied sectors, and even students, to connect, share knowledge, establish partnerships and build business.

 • GemAtlas is a membership-

based portal that offers you the virtual space to advertise products and services effectively to an organized database of the industry. All categories of membership are free for the next 3 months!

• Besides creating a coveted virtual space where you can showcase products and services, we hope to grow to become a “think-tank” that will help create a sustainable future for the diamond, gem and jewellery industry in India and globally.

 • It is our endeavour to offer you

every competitive edge – keeping you abreast with the latest happenings, helping you keep track of new technologies and processes, educating you about best practices around the world with regard to HR management, administration, etc, and guiding you towards better business models and corporate governance.

From the GA TeamJoin GemAtlas, and:• Network & Procure Business

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• We invite you to explore and enhance the potential of your business with GemAtlas.

From the GA Team

The planet ‘55 Cancrie’, which was discovered in the Milky Way in 2004, is estimated to have at

least a third of its mass made up of pure diamond!

NEW PRODUCT SHOWCASEEvery month, the GemAtlas newsletter will makes jewellery business administrative showcase up to 3 new products from the gem processes easier, or even an outstanding and jewellery industry, which it feels deserves design or new innovative line of jewellery! special accolades for innovation in meeting Please submit your entries for a chance any industry need. This product can be a ma- for your product to feature in May 2014’s chine, design technology, some software that “New Product Showcase”.

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To Tackle Low Profitability – Make Jewellery a Preferred Category Among Luxury Products in India Rather Than An

Investment Option So many jewellery retailers in India

feel that profit margins as well as turnover of their business are very dismal. For all of us who share this sentiment, perhaps it’s time that we as jewellery retailers take a good, strong look at the very foundation on which our businesses rest – our business models.

It does not take scrutinizing

market activities with a magnifying glass to realise that a majority of jewellery retailers in India, to this date, position jewellery as “an investment”.

This sets the stage for the low profit margins that so many people in the business have come to accept with a shrug of the shoulders. True market dynamics suggest that jewellery is actually more of a luxury and aspirational product in the minds of consumers, and so there is a complete disconnect between marketing messages and consumer psyche.

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To Tackle Low Profitability – Make Jewellery a Preferred Category Among Luxury Products in India Rather Than

An Investment Option

While there are indeed several Indian jewellery companies who have their fingers on the consumers’ pulse, and have been seeing exceptional profitability in the jewellery sector, most, in their pursuit to sell as “an investment”, find it impossible to justify higher prices.

Being bound to sell at the lowest possible prices means having to cut corners and creates a business environment that strongly limits creativity and innovation with design and manufacturing techniques. Products therefore fail to captivate the fancy of customers, and all this ultimately affects sales. The resultant low turnover makes it difficult to invest in R&D and good creative talent, and thus continues the viscous cycle.

If the truth be told, all of us in the jewellery space already know that, even at the low profit margins at which we operate – jewellery, is not an investment worth writing home about.

To Tackle Low Profitability – Make Jewellery a Preferred Category Among Luxury Products in India Rather Than

An Investment Option

What some of us don’t realise, however, is that most of India’s smart buyers know this too – Consumers have quite simply done the math. So, what’s happening is that a majority of jewellery retailers only manage to psychologically connect with a small segment of the actual target audience – people who still believe that jewellery is an investment – which should actually only constitute the peripheral audience. The reason that retailers have not been able to psychologically connect properly with consumers is because the very value proposition is erroneous.

Rather than competing with investment options that almost always offer better returns in the long-term, more gem and jewellery brands need to Be Repositioned to compete With other luxury, Aspirational products. Because that is truly what jewellery is – a luxury, aspirational product.As companies operating in the jewellery space, we need to follow marketing activities of other luxury and aspirational products like designer bags, designer clothes, premium watches, high-end mobile phones, etc. And, of course, we

READ MORE>>>

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Write to Us & Feature in the GA Newsletter! This section in our monthly newsletter will be dedicated to what our readers have to say. So, do write to us with your feedback, suggestions, experiences with GA, your valuable comments on our articles, or anything else. We’d love to hear from you!Email us at: info@gematlas.com

>>>

More ArticlesDIAMONDS: MINED AND LAB GROWN–TWO SIDES OF THE SAME COIN

- By the GA Team READ

MORE>>>GIVING MANUFACTURING PERSONNEL THEIR DUE

- By Hemant ShahREAD MORE>>>

KDM* – THE KILLER- By Nariman H. Wadia

READ MORE>>>DIAMOND JEWELLERY– A LUXURIOUS DREAM- By Hemant Shah

READ MORE>>>

READERS’ VOICEREADERS’ VOICE

READERS’ VOICE

To Tackle Low Profitability – Make Jewellery a Preferred Category Among Luxury Products in India Rather Than

An Investment Option

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GemAtlas offers many services & categories to help you connect and conduct your business faster. Post your requirements under the service which you seek and the service providers will respond. Compare the various responses and pick the one that best suits you. It’s the easiest way to find the right fit for your needs. The various business services categories under which you can register are as under,and if you don’t find one that meets

your needs, contact us at: info@gematlas.com To view services offered by

GemAtlas, click here.

KNOW YOURICONS Diamond Miners

Gold Miners (WGC)

Platinum Miners (PGI)

Colour Stone Miners

Accredited BullionManufacturer

Refiner

To Tackle Low Profitability – Make Jewellery a Preferred Category Among Luxury Products in India Rather Than

An Investment OptionPearls Farmers

Diamond GrowingLaboratories

Synthetic StonesManufacturers

Auction Houses / Auctioneers

Rough Diamond Traders

Diamond Manufacturers

Polished Diamond Traders

Polished Diamond Brokers

Rough Diamond Broker

Bullion Traders / Suppliers

Jewellery ManufacturersJewellery Retailers -Chain Stores

© 2013 -2014 Gem Atlas, All Rights Reserved

India Puts Up a Brilliant Show at BaselworldAt Baselworld 2014 (Basel, Switzerland) the India Pavilion comprised of the cream of the crop of Indian gem and jewellery manufacturers and export houses. Over 23 leading manufacturers participated in what is arguably the most coveted luxury show in the world. Read More>>> New Laser Melting Technique for Filigree WorkA new laser melting process being used for manufacturing jewellery makes it pos-sible to easily and quickly produce beau-tiful filigree work with many different metals like gold, silver and even platinum. The technique employs precious metal powders of required specifications to cre-ate the jewellery. The method is of special interest to designers and of course jewel-lery manufacturers. Read More>>>

Alternative Method for Accurately Analysing Gold by WeighingThe X-ray fluorescence method, because of its advantages of speed and precision, has been largely accepted as the norm for analysing precious metals like gold. An-other important strength of the method is that the piece of jewellery does not have to be melted in order to be valued. How-ever, there have been certain drawbacks with this method, because the technique only tests the surface of the metal. There are also metal testers available that use a different method for analysis. The devices analyse the purity of gold or platinum Read More>>>

A Call to Submit Entries for ‘Design For Asia Awards’The Design for Asia Awards (DFA Awards) is presented to companies and designers from around the world that have achieved business success through good design that reflects, or has an impact on, the Asian lifestyle. There are 18 different categories, which include the fields of products like jewellery, interiors, apparel and communi-cations. Read More>>>

NEWS ROUND-UP

EventMidEast Watch & Jewellery ShowGem and Lapidary Wholesalers Show,Orlando11th International Jewellery + Watch Vietnam7th Jakarta International Jewellery Fair 2014

Vicenza Oro Spring

International Jewellery Kobe

Jewelry Salon

GLDA Annual Las VegasGem & Jewelry Trade Show

Luxury

JCK Las Vegas Show 2014

When?

29th April to 3rd May, 2014

2nd to 4th May, 2014

8th to 11th May, 2014

8th to 11th May, 2014

10th to 13th May, 2014

14th to 16th May, 2014

15th to 18th May, 2014

26th May to 29th May, 2014

27th May to 2nd June, 2014

30th May to 2nd June, 2014

Where?  

Sharjah, UAE  

 

Osceola Heritage Park, Kissimmee, USA

Vietnam  

Jakarta, Indonesia  

Vicenza, Italy  

Kobe Convention Centre, Kobe, JapanKrasnodar Expo Center, Krasnodar, Russia

 

Las Vegas NV, USA 

Las Vegas NV, USA 

Las Vegas NV, USA 

EventsUpcoming

Chai Time!SPONSORED PUZZLE – ANSWER 1ST & WIN!

PONDER ON THIS:A turtle travels only when it sticks its neck out.

JOKING AROUND!

You’rea diamond in the rough!

In theROUGH?

Yes...you’re ALL MINE

Can you find the names of 9 fancy diamond shapes in the grid below, by looking at the letters in a straight line, in any direction?

E-mail us the names of the fancy shapes at: info@gematlas.com The first entry in will receive this beautiful pair of Cubic Zirconia, Silver and Brass Dokra Earrings by Alcraftist.Please write to us if you would like to sponsor a jewellery prize for our Sponsored Puzzle section in a future newsletter issue. We’ll be extremely grateful, and it’s a great way to advertise your brand!

© 2013 -2014 Gem Atlas, All Rights Reserved