ikaika nakoa resume
TRANSCRIPT
J O B S
Oversee the implementation of digital marketing programs for hundreds of businesses in Hawaii & Alaska
SEM (pay per click campaigns), Websites, Onlinedisplay, Local Vox Content Marketing Program, SEO(Search Engine Optimization, Diretory Optimization programs, yp.com & reputation mgt.
Pacific Region - Alaska & Hawaii
Implementation Manager 2015 - Current
Senior Account Manager - 2013 - Dec 2015
Account Manager - 2012 - Dec 2013
Manage over 350 small and medium sized businesses’ migital marketing programs in Hawaii & Alaska. Managed around $300,000 in monthly online advertising revenue. Designated by branch manager as CPC campaign lead.
Nakoa Companies - Construction Estimator 2006 - 2010
Build strong relationships with clients leading to a high retention rate .Contact top-tier clients on a regular basis helping them optimize their marketing programs. Inform and update clients on the most recent updates and trends in the digital marketing landscape.Address problem accounts, working closely with the client until resolution is achieved. Analyze market size and patterns to recommend a comprehensive and effective marketing strategy
Use bid software to estimate job costs, do takeoffs in determening lowest possible contractural price, incorporating an eight to ten percent profit margin.
M A R K E T I N G S K I L L S
PPC Campaigns
Online Display (Including Retargetting)
Content Marketing
Website Design
Search Engine Optimization
Graphic Design
Copy Writing
Press Release Distibution
Email Marketing
Drone Photography.FAA Part 107 Lic
Print Distribution
Other Skill Sets
Internet
Englishmother tongue
Hawaiianread,
written & spoken
Portugueseread,& spoken
1 0 0 % 8 0 % 6 0 %
L A N G U A G E S
Every semester, the deans of every school and college select one or two student marshals to represent and lead their graduating class in the commencement ceremonies. In making their selections, the deans consider characteristics such as leadership, scholarship, and service. It is an honor to be selected to marshal your fellow graduates in the commencement ceremonies.
Eddie Flores Jr. (Owner of L&L Drive Inn.) Outstanding Senior in Marketing. The award was presented to me by the Marketing Department Chair at the Shilder College of Business, Business Night annual awards banquet. The awards ceermony is hosted by Dean V.Vance Roley. The accolade came with a generous scholarship through the benevolent philanthropist Eddie Flores Jr.
A W A R D S
2010 UH Manoa Shidler College of Business - Commencement Student Marshal
2010 Special Senior in Marketing
Manage and grow a book of about 350 small and medium sized businesses in the state of Hawaii and Alaska. Aggresively retain marketing revenue totaling around $300,000 in monthly online marketing revenue. Programs include, Local Vox Content Marketing program, 20/10/5/3 page Responsive websites, SEO, SEM, Online Display, Video distribution, and Yp.com.Utilize online marekting strategies to grow client ROI-i.e. A/B testing, banner ad retargeting campaigns, content writing for both ads and website copy for CPC campaigns, h1,h2, title, description tag optimizations for websites, landing page and ad copy optimization for CPC campaigns.
VT Marketing worked with hundreds of businesses throughout the state of Hawaii, in creating a Google street view virutal tour, that is placed on their Google Business Listing. I was contracted and certified by Google to provide this service to businesses. We were the first Google certified business to offer this service in Hawaii. Some businesses include Podium Raceway in Kapolei, Hawaii, Sig Zane Design flagship store in Hilo,Hawaii, Lahaina Pizza Company, Diamond Head Surf Shop, and many more.Created, implemented and executed a first-mover based marketing plan for VT Marketing. The plan included press releasses, CPC campaigns, social media networking, e-mail campaigns, and door-to-door sales. We also worked with businesses to manage their Internet marketing campaigns, Responsive website design, graphic design, email campaigns, diretory optimiza-tion services and online web reputation consulting.
Use bid software to estimate job costs, do takeoffs in calculating lowest possible contractual price- incorporating an eight to ten percent profit margin. Ensure construction projects are under budget, on-time and being completed within the scope of project proposals. Generate sales leads through client referrals, liaise with past clients, review and identify future business opportunties through construction bid-weekly bid magazines, cold call potential clients and attend trade shows.
Promoted from Senior Account Manager to Implementation manager in December of 2015. Implement, set up and optimize complex digital marketing programs for over 500 businesses, encompassing the state of Hawaii and Alaska. Ensure programs are fully optimized, to ensure optimal online results, according to clients short and long term strategic goals. Utilize online marketing strategies to ensure maximum ROI for every client- i.e. banner ad retargeting, content marketing keyword focus (Local Vox), A/B Testing, domain linking, online diretory optimization, CPC landing page and ad copy optimization, H1, H2, Title and Description tag optimiza-tion,etc.
- Owner/Founder
- Construction Estimator
- Implementation Manager (Pacific Region)
E X P E R I E N C E
Honolulu,HI
Honolulu, HI
Honolulu, HI
Honolulu, HI
Vivial Media October 2012 - December 2015.
VT Marketing LLCJan 2011 - October 2012.
Nakoa Companies Inc.
Vivial Media (formerly Berry company)
December 2015 - Present.
April 2006 - December 2010.
- Sr. Account Manager/Promoted from Account Manager (2014)
- Selected by Dean V. Vance Roley
Honolulu,HIGoogle Certified Photographer
Saint Louis High SchoolHigh School
Kowloon Tong, Hong KongCity University of Hong Kong
Shidler College of Business - Honolulu, HI
Bachelors Degree - Marketing and Management
Annual Certification administered by GoogleGoogle Ad Words Certified
with honors
with distinctionsStudent Marshal
Outstanding Senior in Marketing
passed stringent Google Exam
2000-2005 Jan - July 2010
2005 - 2010
2010 - 2012 2013 - 2016
E D U C A T I O N
University of Hawaii at Manoa
140 Kaulana Way, Honolulu, HI, 96821
808-388-4843
H O N O L U L U , H A W A I I
www.linkedin.com/in/passionate-marketingikaikanakoa
www.aerialphotographyoahu.com
I K A I KA N A K O A
RESUME