MARKETING STRATEGY

Developing result oriented marketing strategies and

providing hand-on implementation support .

Marketing Strategy Consulting

Specialized in developing and implementing result oriented

marketing strategies that meet customer needs better than

competitors and develop long-term profitable relationships

with those customers.

Marketing Strategy

We develop marketing strategy for our clients which includes,

1. Segmentation Strategy – “Know your customers better”

Segmenting the market based on geographical, demographic, psychographic and behavioural

variables of customers that helps clients understand customers in better way and identify growth

opportunities

2. Market Targeting Strategy - “Choose most profitable customers to target”

Selecting and defining most profitable segments by evaluating profile of each segments that help

clients in enhancing profitability

Recommending approach of market targeting

3. Positioning Strategy - “Build unique image in the mind of customers”

Recommending the value proposition and developing positioning statement of brand to create

unique positioning in consumer’s mind and differentiate from competitors

Marketing Strategy

4. Product Strategy - “Satisfy needs of customers”

Recommending product strategy by analyzing width, length, depth and consistency of product

portfolio

Recommending product attributes (quality, features, design), packaging, and labelling ensuring

those satisfy market needs

5. Pricing Strategy - “Set a profitable price that target customers can afford”

Recommending pricing strategies either skimming or penetration keeping in focus value per-

ceived by customers, market demand and profit objective of client.

Setting selling price for customers and pricing structure for distribution channel

6. Promotion Strategy (Integrated Marketing Communication Strategy) –“Communicate Customer

Value and create brand equity”

Developing creative strategy for advertising

Designing sales promotion strategies for consumer and trade

Recommending PR activities & media coverage

Designing personal selling and direct marketing strategies

Estimating budget keeping in mind affordability of client

Marketing Strategy

7. Distribution Strategy- “Reach target customers effectively to deliver value”

Recommending distribution channel and geographic market coverage plan to make availability of

product within target market reach.

Recommendation of distribution selection criteria and appointment strategy

Recommendation of territories for Sales team

8. Customer Service Strategy–“Serve your customer better”

Recommending customer service standards

Guiding implementation of customer service standards

9. Sales Strategy- “Convert prospects in to profitable customers”

Recommending sales process including prospect finding, lead generation, approach, communica-

tion and follow up strategy

Deciding Sales Target by product, brand, geographic market, sales personnel

Train the sales and marketing team to achieve sales target

Recommending innovative sales promotion ideas and tactics

Marketing Strategy

10. Product Launch Strategy- “Begin well planned”

Recommending Product launch idea and plan

Selecting retail store and/or chain

Recommending PR plan including media to be covered

11. Marketing Organization- “Select right people for right tasks”

Designing marketing organization structure along with roles and responsibilities of sales and

marketing team

Interview and Selection of candidates

Advice on salary package and incentive plan

12. Implementation Schedule- “What activities to be done by whom and when”

Scheduling the activities and setting the mile stones

Delegation of authorities and responsibilities

Implementation Support

We do not keep our clients in middle of the way but also help

them to reach at the destination by providing strategy

implementation support. Our experts work with client at each

stage of strategy implementation to produce expected results

and achieve objectives.

Marketing Strategy

Our Implementation support includes,

Supervising and monitoring implementation process

Advising Marketing Director/Head for implementing marketing strategy in effective way

Solving the problems arises during each stage of marketing strategy implementation process

Briefing creative strategy to advertising and creative agencies

Decision support in selecting concepts and designs of promotional and marketing collaterals

Analyzing sales and implementation process periodically

Midterm review of recommended marketing strategy

Participating in selection of key sales and marketing executives

Identify need of training program for senior and junior level sales and marketing executives

Marketing Strategy

Deliverables:

Marketing Strategy Report

Marketing strategy presentation

Implementation schedule

Creative Strategy Brief

Job Description of Marketing and Sales staff

Sales Analysis Report

Visit Plan at Client location:

2-3 visits during Marketing Strategy Development

3-4 visits during Strategy Implementation support and as per client’s requirement

Consultants may visit Client location or any other location as and when required or requested by

client

Industries we serve.……..…….

Our extensive In-depth multiple industry experience and state of the

art knowledge are the major back bones of IKON that provides superior

marketing consultancy services across wide variety of industries

Industries we serve

Automotive

Passenger car

2 & 3 Wheelers

Commercial Vehicle

Auto Parts and Accessories

Tractors

Construction & Real Estate

Residential & Commercial Buildings

Construction Materials & Equipment

Consumer Products

Household & Personal Care

Consumer Durables

Apparel & Footwear

Furniture & Furnishing

Gems & Jewellery

Food & Beverages

Packaged Food & Grocery

Soft Drinks & Juices

Packaged drinking water

Healthcare & Pharma

Hospitals

Pharmaceuticals

Nutraceuticals

Medical Device

Ayurvedic/Herbal Products

Industrial Goods

Industrial Components

Machine Tools & Equipment

Retail

Multi-brand retail stores

Hypermarkets

Supermarkets

E-tailers

Telecom

Cellular operators

Equipment manufacturers

VoIP

Textile

Fiber, Yarn and Fabric

Garment

Home Textile

Technical Textile

Our team

Azaz Motiwala | Founder & CMD

Azaz has founded IKON in 2001 and is widely recognised as marketing thought leader in India and other

countries. During his 15 years of marketing consulting practice; he has advised hundreds of national and

international companies across wide variety of industries. He is MBA in marketing has been admitted as

Certified Management Consultant (CMC)

Taruna Sondarva | Principal Consultant

Taruna is Principal consultant in IKON, having joined the firm in 2005. She leads marketing consulting

practice for the Automotive, Consumer Products, Food & Beverages and Textile sectors in India. She is MBA

with specialization in Marketing and Bachelor of Commerce from Saurashtra University

Other Team

IKON has team of junior and senior consultants, research analyst, trainers, digital marketing professionals

and Industry experts having wide experience and expertise in strategic marketing, market research &

analysis, branding, Training and other areas of marketing.

Our clients

Contact

IKON Marketing Consultants

Corporate Office:

A/419, Siddhi Vinayak towers, B/h. DCP Office, Off S G Highway, Makarba

Ahmedabad - 380 051, Gujarat - India

t: +91-79-29701319 m: +91-7874652203

Email: consulting@ikonmarket.com

www.ikonmarket.com

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