il social network come opportunità di sviluppo professionale e d’impresa_stefano barbaria_...
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tutte le opportunità di Linkedin per le AziendeTRANSCRIPT
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29 Ottobre 2014
Quadrifor - Manager 2.0
Il social network come opportunità di sviluppo professionale e d’impresa
Stefano BarbariaSales Manager
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THE WORLD IS
CHANGING FAST…
Candidates & Companies
MoreConnectivity
MoreChoice
MoreChannels
1980’s 1990’s 2000’s 2010’s
FilingCabinet
Recruiters
OfflineDatabase
JobChannels
SocialMedia
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LinkedIn is the world’s largest professional
network
The biggest global community of professionals!
313MMembers worldwide
+2 newNew members per second
Source: Comscore 2014
39MStudents & Recent Graduates
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SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY
57%
of the decision to ‘buy’is now made before any
commercial contact with your business
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PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGEThe definitive professional
publishing platform
NETWORKWe connect the world’s
professionals
IDENTITYThe professional profile
of record
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are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
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THE BEST EMPLOYERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
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WE RECOMMEND
3 SIMPLE ACTIONS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
HIRE THE RIGHT
TALENTS
BUILD ENGAGE RECRUIT
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RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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ACCELERATEFOLLOWER GROWTH
Reach out to potential candidates and convert them into followers
BUILD
TARGETEDCAMPAIGNS
300% Follower base increase- Symphony Teleca
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LEVERAGEYOUR EMPLOYEESBUILD
EMPLOYEEPROFILE
ADS
of page views are members looking at members76%
Reach out to your employees network and convert them into followers
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CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if you
have no friends?
Followers are morelikely to recommendyour business2.5x
78% Followers are 78% more likely to respond to an InMail
of members are interestedin job opportunities from companies they are following79%
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors seethe content that isrelevant to them
≤ 400%
increases in candidate conversions achievablewith targeted content
CAREERPAGES
IMAGES
JOBS
VIDEO’S
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KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
300 M
Ensure you arealways top of mind
Relevant contentEncourages likes& shares
ENGAGE
CONTENTUPDATES
Your contentupdates thismonth
13
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ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click throughrates for updates25%
the usualcontent traffic3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSOREDUPDATES
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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PROMOTE YOUR JOBS TO THE BEST
CANDIDATESRECRUIT
RELEVANTJOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
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PROACTIVELY SOURCECANDIDATES
RECRUIT
RECRUITER
Get full visibility of profiles
Reach outusing InMail
Workflow andCollaboration tools 78%
Followers are 78% more likely
to respond toan InMail
Increased access to the network
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Fo
llow
ers
Ideal flow
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANTJOBS
CAREERPAGES
TARGETEDMEDIA
EMPLOYEEADS
RECRUITERCONTENTUPDATES
BUILD ENGAGE RECRUIT
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Grazie!