Ilaria MarcucciAnno 2006/2007

BRAND

Giorgio Grati and his wife founded the brand in Ancona, as Giorgio Grati Tricot Sas, in 1970. They wanted to transform their natural sense of style and elegance into business and the first collection, only knitwear for women, was the confirmation of the right direction.

Since birth, the firm organizes and manages everything: from models creation, to production, up to selling. The manufacture is connected with innovation, care for details,and Italian tailoring tradition. Throughout the years, a careful policy of definition of the product, contributes to address the brand from an “average” to an “average-high” market range.

The greatest success develops during 1980s. The Company changed into Giorgio Grati S.p.a., starts producing shirt and jackets and reaches wonderful export peaks.

PRODUCTSGiorgio Grati S.p.a. produces by its own trade-marks, three product lines:

• addressed to a high target for a classical and modern woman

• a young line with good quality at low prices

• a collection of elegant and sports clothes for ladies, with comfortable sizes.

Moreover, the Company has recently acquired the license for the producing and the selling of

Ready-to-Wear

Giorgio GratiGG

Precious Lancetti

ORGANIZATION

The Company has its headquarters in Camerano (AN), in a 10.000 sm. structure. The products distribution is made:

IN ITALY through

• a network of agents

• the showrooms in Camerano and in Milan, where there is a Company’s office

ABROAD (South-Eastern Asia and Europe) through

• the structure in Milan

• agents

• importers

ADVERTISINGGiorgio Grati decides to advertise his products using two methods:

1. endorsement. It consists in using well-known persons to advertise products. Infact in the campaigns and in the catalogues the Company engages famous international top-models, show-girls and actresses.

Afef

Carol Alt

Carla Bruni

Eva Herzigova

2. placement. It means using products in films or TV programmes.

Reality show “Il ristorante”

Fiction TV: “Un papà quasi perfetto

Fiction TV: “Il bello delle donne 2”

LEADERSHIPGiorgio Grati has a thirty years history of a strong business character achieved through:

a complete structure that follows all the phases (stylistic creation, production, distribution and selling);

a complete and coordinated offer (knitwear, fabric clothes, shirts);

high quality and product’s image, addressed to an average-high and a high market range;

costant attention to markets evolution;

punctuality in delivery.

QUALITY

As in a perfect network, all the competences in the Company match and contribute to realize very high level products.

To garantee a high quality standard, Giorgio Grati S.p.a:

has specialized laboratories in Marche region, and other workshops, always in Italy, where the clothes control phases are made.

doesn’t use only electronic programmable machines and looms, but also hand-run straight knitting machines.