Browser vs MobileIlya Salamatov, Director of Business Development

Is there life on PC browser after everyone gone Mobile?

Spoiler: yes there is

2011 2012 2013 20140

100

200

300

400

500

600

236

353

432492

5599

144

228

Russian games market share, $mln

Web

Mobile

Hardcore RPG

Hardcore RPG

Hardcore RPG Hardcore RPG

Midcore adventure

Casual dance MMO

101XP: hardcore, midcore and casual players

Audience of the 101XP platform

33%

67%

Over 40% of active audience spends more than 5 hours in games daily

Average age: 20-35 y.o.

Preferred genres:• Hardcore RPG• Strategy

Female

Male

Games go hardcore

May 2014 May 201550

75

100

125

150

175

200

Core Casual

Time spent per Active User, Top 100 games by MAU, Android, South Korea

From May 2014 to May 2015, time spent per active user in core mobile games increased by 50%

Same goes for web core games. At 101XP games platform average time spend in game has reached 3 hours daily.

Asian trends

China

South Korea

Japan

0 1 2 3 4 5 6 7 8 9

In 2015, half of top 10 highest-grossing games in South Korea were action RPGs, while half of the top 10 highest-grossing, games in China were MMORPG

Core Games in the Top (10 games),Combined Appstore and Google Play revenue, 2015

Challenges

High user acquisition cost.

Flash technology is aging. Who will pick up the torch?

Thank you!