imc and pr
DESCRIPTION
A brief presentation about the increasing need for PR as a part of the integrated communications mix with 3 examples of how it's been done successfully.TRANSCRIPT
IMC & PR
IMC & PR
Presented to the PRSSA on March 10, 2010
IMC & PR
Mike Heronime
• Graduated from North Texas in 1986• BFA in Advertising Design• Double Minor: RTVF & Journalism• Began career as an Art Director• Creative Director• Director of Strategic Services• UNT Adjunct Professor: Principles in
Advertising
IMC & PR
Mike Heronime
IMC & PR
Numantra
IMC & PR
Numantra Clients
IMC & PR
MediaExplosion
IMC & PR
IMC & PR
IMC & PR
IMC & PR
IMC & PR
IMC & PR
IMC & PR
Consumers Take Over
IMC & PR
Signs that the Consumer is in Control
• Media fragmentation• Explosion of cable TV• Birth of the Internet• FedEx• TiVo/DVRs• Viral Marketing• Rise of the Blog• Social Networking• Consumer Generated
Media
IMC & PR
BUZZWORTHY
IMC & PR
IMC & PR
• http://www.youtube.com/watch?v=7iti8Ivy--s
IMC & PR
IMC & PR
• http://www.youtube.com/watch?v=aTJuibSn-KQ
IMC & PR
IMC & PR
• http://www.youtube.com/watch?v=SI-rsong4xs
IMC & PR
Discussion
Mike Heronime
This presentation is available at http://www.slideshare.net/mheronime