Welcome To Our Presentation on IMC plan by

“The Marketeers” We do the best

Group Members : 1.Fahim Khan –1322043 2.Sumaiya Islam-1210393 3.Pritam Das Gupta –1227111 4.Kamrul Islam-1320013 5.Anik Halder-1010092

OUR BRAND AND LOGO

OUR PRODUCT AND TAGLINE

Fruity blast

Target Audience Mainly our target audience is from city people including Dhaka ,Chittagong and Sylhet .The customer age will be from 10 – 45. Most

of them are basically youth.

What is IMC ?Means Integrated Marketing Communication, to

show the one single view to the consumers of the

total image. It ensures all forms of communications &

messages are linked together. Integrating all

promotional tools so that they can work with

harmony.

Stages of IMC

1.Research stage

2. Strategic stage

3. Tactical stage

4. Implementation stage

Research stageEnvironmental assessment:1. Competitive analysis: Kwality, Igloo2. Economic analysis

Consumer assessment:1. Age: 5-45 years2. Sex: Male, female both3. Attitude: Playful

Strategic stage

Setting the objectives: (Image oriented, creating image)1. Introduction of the brand 2. Creating awareness

Tactical stage (4 P’s)Product:Packaging: Attractive, ColorfulLabeling: All details informationPerformance: Good performancePrice:1.Market penetration2. Reasonable

Place:1. Broad coverage2. Available in every corner of the market 3. Intensive distribution channels(Many areas, FMCG, many resellers)Promotion:Different promotional tools:3. Packaging4. TV ads3. Billboards(Outdoor)4. Sales promotion5.Point of sale(POS)

Implementation stageTiming/size:1. 6 months2. Same size of allCreative decision:1. Making sudden decision using creative concept.2. Make it happen it in real(Creative execution)Media decision:3. Using such media that have stopping power.4. We have to use those media which have a

perfect image so that customers will believe.

ANY QUESTIONS