imc term project presentation
TRANSCRIPT
OSHAWA RIVERKINGS
Braeden Hanoski, Matt Halket, Howard Dong, Gloria Flores, Maria Shabbir, Danielle Styles
SWOT Analysis
Strengths
- Lots of local talent
-Located in a Strong Hockey Community
- Built a winning team
Weaknesses
-Unknown to the community
-New team to the area
-Building team from the bottom
Opportunities
-Location has been proven to love this type of product
-Community tends to support local Sports
-Established market for this product
Threats
-Plenty of other hockey teams in the area
-Oshawa Generals have loyal fans
-Competing for time with other local sports teams
Infographic
Infographic
Advertisement (Flyer and Poster)
Theme color
Placement of logo
Social networking logos
Contact information
Main picture
Advertisement for Young Families
Radio Advertisement Script
Script 1 (Teens): Are you looking for a fun night out with friends? Come out this weekend on (date and time) to watch the
Oshawa Riverkings play at the Legends Centre located at 1661 Harmony Road North. Tickets are sold at the door for only
$10 for adults and $5 for children under 13, don’t miss out! Make sure to follow us on Instagram and Facebook at Oshawa
Riverkings for updates!
Script 2 (Young Families): Looking for a fun and exciting night out with your family? Come out and support your local
hockey team, the Oshawa Riverkings on (date and time) at the Legends Centre located at 1661 Harmony Road North.
Tickets are sold at the doors for only $10 for adults and $5 for children under 13, don’t miss out!
Creative Theme
Fun night with the family or with friends
Advertising through the likes of social media will attract people to support their local sports team
Having a laid back and enjoyable experience
The mood and tone of the advertisement will be persuasive, exciting and straight-forward and joyful
Specified TA and ProfilesSpecified TA and Profiles: Teens
Young Families
Demographic: Age: 13-19
Gender: both
Income: $20,000+
Age: 18-30
Gender: both
Income: $40,000+
Geographic: Oshawa, Whitby, Ajax Oshawa, Whitby, Ajax
Psychographic: Teens that are outgoing
Hockey lovers
Young families with children that want to bring their kids to a local hockey game
Support their community
Behavioural: Teens that like to watch live hockey games
Want to support their community
Having lunch/snacks outside
Young families with children that like to watch live hockey games
Families who want a fun night out
Want to support their community
Having lunch/snacks outside
Budget
References
Fernandez, G. (2012, January 4). Importance of Family Time on Kids Mental Health and Adjustment to Life. Retrieved from Children Development Institute: http://childdevelopmentinfo.com/psychology/importance-of-family-time-on-kids-mental-health-and-adjustment-to-life/
Knorr, C. (2013 , March 27). 5 Tips for Families Who Love Watching Sports. Retrieved from The Blog: http://www.huffingtonpost.com/common-sense-media/watching-sports-with-kids_b_2545412.html
Sinha, M. (2014, December 23). Canadians’ connections with family and friends. Retrieved from Statistics Canada: http://www.statcan.gc.ca/pub/89-652-x/89-652-x2014006-eng.htm
Target market: Children as consumers. (n.d.). Retrieved November 26, 2015, from http://www.aboutkidshealth.ca/en/news/newsandfeatures/pages/target-market-children-as-consumers.aspx
The Environics. (n.d.). The Environics Institute . Retrieved from Hockey in Canada – 2012 Public Opinion Survey : http://www.environicsinstitute.org/uploads/institute-projects/environics-institute-hockey-canada-2012-survey.pdf