imkt120 - northwestern technologies: keeping up with today’s digital world
TRANSCRIPT
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Northwestern
Technologies:
Keeping Up With Today’s Digital
WorldCassandra Burnett
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Agenda What is Social Media?
Social Media & IT
Professional Enrichment
Growing Your Business
Categories of Social Media
Conclusion & Discussion
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What Is Social Media?
Electronic Communities
Social Networking
Microblogging
Videos
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Six Categories of Social Media
Social Presence/Media Richness
Low Medium High
Self Presentation /Disclosure
High Blogs
Social Networking Sites (e.g.,
Facebook)
Virtual Social Worlds
(e.g., Second Life)
Low
Collaborative Projects(e.g.,
Wikipedia)
Content Communities
(e.g., YouTube)
Virtual Game Worlds (e.g.,
World of Warcraft)
Social Networking Media Classification(Barczyk & Duncan, 2012, p. 100).
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Social Media & IT
Private Networks
Better Blogging
“Airbnb” Networks
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Professional Enrichment
Skill Development
Virtual Team
Communication Concepts
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Growing Your Business Promoting Brand
Loyalty
Corporate Blogging
Job Growth Through Symbiosis
Social Media Advertising and Its Impact on Your Business (Webbusinessagenda.com, 2012)
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Conclusions & Discussion Social Media as an Electronic Resource
Six Categories of Social Media
Professional Enrichment
Getting the Word Out
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Bibliography
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Janssen, C. (2014). What is a Virtual World? - Definition from Techopedia. [online] Retrieved
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Linkedin.com. (2002). About Us | LinkedIn. [online] Retrieved from:
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Merriam-webster.com. (2012). Social media - Definition and More from the Free Merriam-
Webster Dictionary. [online] Retrieved from: http://www.merriam-webster.com/dictionary/social%20media [Accessed: 29 Mar 2014].
Twitter About. (2014). Twitter About. [online] Retrieved from: https://about.twitter.com/
[Accessed: 29 Mar 2014]. Webbusinessagenda.com. (2012). Social Media Advertising and Its Impact on Your Business |
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Youtube.com. (2005). About YouTube - YouTube. [online] Retrieved from:
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