Immersive content Bringing people to the heart of the action

Our content strategy:

“To create bold, audience-centred and

integrated content that will benefit peoples’

lives and inspire them to deliver a positive

outcome* for the RNLI”

*giving their time, skills, support and actions to help save lives

Luke Williams, RNLI

How do we take people here?

Luke Williams, RNLI

Content excellence principles:

• Personal

• Dynamic

• Valuable

• Inspiring

• Courageous

• Authentic

Luke Williams, RNLI

First person perspective

Luke Williams, RNLI

Enjoyable or educational

Luke Williams, RNLI

Create an emotional connection

Luke Williams, RNLI

Thought-provoking

Luke Williams, RNLI

360° video – in the action

Luke Williams, RNLI

Audience insight

• What’s the first thing you’d want to do

when you visit a lifeboat station?

Behind-the-scenes

Luke Williams, RNLI

Google Cardboard

Luke Williams, RNLI

Content excellence principles:

• Personal - First person perspective

• Dynamic - In the action

• Valuable - Enjoyable or educational

• Inspiring - Create an emotional connection

• Courageous - Thought-provoking

• Authentic - Behind the scenes

Luke Williams, RNLI

Testing at the Open Weekend

Luke Williams, RNLI

Open Weekend survey

Luke Williams, RNLI

Open Weekend survey

Luke Williams, RNLI

Open Weekend comments

• It would be a great addition to the RNLI site

• Ability to adjust focus for visual impairments

• Feels like I am in the boat!

• Coooool

• Usability. Kept missing blobs!

• Putting it in a helmet would be good

• Raise awareness of inner city kids

Luke Williams, RNLI

My favourite comment…

Luke Williams, RNLI

Things we’ve learned:

Battery life is an issue

Sit them down on an office chair

Keep navigation simple & quick

Forget audio (apart from at home)

It attracts more people to our stands

Luke Williams, RNLI

What next?

• Testing VR kit at events all summer

• Filming first person safety scenarios

• Exploring engineering and training uses

• Investigating feasibility for education

Luke Williams, RNLI

Links to videos etc:

Luke Williams, RNLI

Thanks!

• QR code …really? I’ll tweet the links out

• Any questions - I’ll be around all day or

tweet @alukeonlife

Luke Williams, RNLI

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do:

www.charitycomms.org.uk

Conference

28 April 2016

London

#CharityContent

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