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Virtual Reality and Immersive
Technologies:A Roadmap for New Forms of
Audience Engagement
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CATALYSTS
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WE GOT A NEW CEO!
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Our Mission
Pacific Science Center ignites curiosity in every child and fuels a passion for discovery, experimentation, and critical thinking in all of us.
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A COMMUNITY OF INNOVATORS
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Making Space
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Epic Snowday Adventure
Stonehenge VR The Witching Tower
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HYPERSPACE XR v.1
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HYPERSPACE XR v.2
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SURVEY
VR at Science Centers& Museums •Highlights of Results
© 2019 Blaze Cineworks LLC
ASTC 2019 SessionVirtual Reality and Immersive Technologies: A Roadmap for New Forms of Audience Engagement
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84• Total Responses
Survey type: Self-administered online survey
Respondents: email invitations to participate were sent to 473 managers and
executives at science centers, museums, and other institutions, in 37
countries. Generally speaking, respondents were more likely to have a role
related to exhibits or visitor experience than other functions.
Field dates: surveys were completed June 4 – 22, 2019
Survey Design
© 2019 Blaze Cineworks LLC
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Q: Have you personally experienced VR?
Answered: 84 Skipped: 0
*Finding: Almost all respondents had some prior experience with VR.
© 2019 Blaze Cineworks LLC
94%
6%
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Q: Was it a positive experience?
Answered: 84 Skipped: 0
*Finding: Almost all respondents’ prior experience was positive.
88%
7%
have not experienced VR
© 2019 Blaze Cineworks LLC
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Q: Does your institution currently offer, or did it once have,
a VR experience?
Answered: 84 Skipped: 0
*Finding: Half of respondent institutions have offered, or are offering, a VR experience.
50%
50%
© 2019 Blaze Cineworks LLC
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Q: Have you considered adding a VR experience, but then rejected or
deferred a decision on adding it?
Answered: 40 Skipped: 44
*Finding: A majority of respondents’ institutions who had not added a VR experience had actually considered one, but then chose not to proceed.
73%
27%
© 2019 Blaze Cineworks LLC
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Q: What were the
reasons for rejecting
it or deferring a
decision? [check all
that apply]
Answered: 35 Skipped: 49
*Finding: Top 3 reasons for rejecting or deferring the addition of VR: 1st - not a shared viewing experience 2nd - staffing costs3rd - too expensive to acquire.
© 2019 Blaze Cineworks LLC
See next page for fully-worded choices>>
57%54%
46%
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Q: What were the
reasons for rejecting it
or deferring a
decision? [check all
that apply]
Answered: 35 Skipped: 49
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Q: If your institution has
never considered adding a VR
experience, why is that?
[check all that apply]
Answered: 34 Skipped: 50
*Finding: Top 3 reasons for never considering VR: 1st – staffing constraints2nd – equipment cost 3rd – haven’t seen a compelling VR experience
© 2019 Blaze Cineworks LLC
24%
15%21%
See next page for fully-worded choices>>
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Q: If your institution has never considered adding a VR experience, why
is that? [check all that apply]
Answered: 34 Skipped: 50
© 2019 Blaze Cineworks LLC
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Q: What were the
factors that led to
your purchase
decision? [check all
that apply]
Answered: 31 Skipped: 53
*Finding: Top 3 factors that led to adding a VR experience: 1st (by far) – wanted to try some kind of VR2nd – its content 3rd – its novelty, “new and cool”
© 2019 Blaze Cineworks LLC
61%
35% 35%
See next page for fully-worded choices>>
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Q: What were the factors that led to your purchase decision?
[check all that apply]
Answered: 31 Skipped: 53
© 2019 Blaze Cineworks LLC
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Q: Do you think VR has the potential to become a broadly adopted
experience at science centers and museums?
Answered: 75 Skipped: 9
*Finding: A clear majority - almost two-thirds - see a future for VR in institutions.
© 2019 Blaze Cineworks LLC
65%
35%
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Q: What is the likelihood that your institution will add a new VR experience within the next 1 to
3 years? Use the sliding scale below. 0% means there is no chance it will happen, and 100%
means it is certain to happen.
Answered: 72 Skipped: 12
*Finding: almost two-thirds of respondents reported a better-than-50% likelihood that their institution would add a VR experience in the near term.
© 2019 Blaze Cineworks LLC
Mean = 52%
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Q: What is your institution’s annual on-site attendance?
Answered: 71 Skipped: 13
*Respondent Profile
© 2019 Blaze Cineworks LLC
18%
24%
23%
20%
16%
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Q: How much interior exhibit space is there at your institution?
Answered: 72 Skipped: 12
© 2019 Blaze Cineworks LLC
*Respondent Profile
17%
7%
25%
51%
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About Blaze Cineworks
Blaze Cineworks is a consulting and project management
firm serving clients who have in interest in immersive theater
and other out-of-home experiences, such as VR.
Clients are venue operators, and content creators &
distributors.
Paul Fraser
President
Tel (203) 292-5745
Blaze Cineworks LLC
10460 Roosevelt Blvd N, #180
Saint Petersburg, Florida
USA 33716
www.blazecineworks.com
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