BM050-3-3IMNPD Individual AssignmentPage 4 of 6_____________________________________________________________________________________Learning OutcomeThe student should be able to demonstrate knowledge and understanding of the widely recognised attributes necessary in developing and successfully commercialising a new product. Students are also expected to be able to apply and evaluate innovation management and new product development techniques for launch planning, implementation and management. This in-course individual assignment constitutes 60% of the total course grade.

Part AFor the assignment, you will choose a high-potential, new-to-the-world concept in your particular field of study (TE/ME/EEIT/EEE/IT/SE/IT[MBT]/IT[NC]).

The New Product Business Case presents the argument for why your new product idea will ultimately be successful. For your concept, you can chose either to sell the idea to a specific company or create a new one under a new brand either choice is fine, but the rationale must be fully explained. The new product/service case should include the following:

Product/Service Rationale and Financial Goals New Product Vision, Roles and Screening Criteria Relevancy and Need-Intensity of Customer Problem(s) Addressed Product Name (optional), Description, Features, Benefits Points of differentiation Target Audience(s), Profile and Size Financials (3-year range of revenue, gross profit and operating profit (annual and cumulative)

Exhibits can be added to provide new information that is important to the case. Additional relevant data can be included in an appendix. In particular, your paper should focus on chronicling the process from which your concept was born. All assumptions and strategic choices should be included.

Evaluation will be based on thoroughness of analysis, logic of conclusions and recommendations, level of uniqueness and creativity, impact of concept and application of frameworks (ie. models) presented in the documentation.

The financials should be based on realistic market information. Assumptions should be grounded in some facts, trends, and primary data collected through your research.

Part A of this assignment carries 80 marks.

Part B

In todays highly competitive environment, illustrate how your company/organisation can manage innovation better within the organization so as to stay ahead of its competitors in the industry?Part B of this assignment carries 20 marks.

Total 100 Marks

The RequirementsThe assignment must adhere to standard academic documentation standards: Please use appropriate citation and reference according to the Harvard Name Referencing System in order to avoid plagiarism. Font type should be Times New Roman. Font size should be 12 pts. Vertical/line spacing should be 1.5 line spacing. You must use enough of your own words to convince that you understand what you are writing and are not just cutting and pasting. Normally your own words should be no less than 80% of the total word count. You should on no account make reference to www.wikipedia.com, www.about.com, www.alibaba.com or the likes as sources for your work. These websites can be useful to provide you with the definitions and the general ideas about the concepts within module but it is not acceptable to be inserted into your academic writing. You may include diagrams, figures, tables etc. without word penalty. You are required to use at least 5 references where all of them are from relevant textbooks, magazines and academic journals. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. Your word count must be indicated on your cover page. For limit excess (excluding executive summary and references):11 20%10% reduction in the mark21 30%25% reduction in the mark31% +the work will be capped at a passing grade ONLYPoint to note: maximum penalty for exceeding the word limit will be a reduction to a pass grade.Part B

1Explain the dilemma of managing innovation; 15%

3Recognize the difficulties of managing uncertainty and the difficulties that go with it.5%

Total20%

Marking Scheme

ASSIGNMENT STRUCTURE FOR INDIVIDUAL ASSIGNMENTWhen completing the assignment it should have the following general structure: Title page Executive summary, abstract or synopsis Contents page(s) Part A Part B Reference Appendix

Marking CriteriaMarks are awarded based on the following guidelines:GradeAssessment Guidelines

General CriteriaPass answers are expected to be legible, tidy, well organized and written in clear, understandable English. Students who grossly exceed the word limit will be penalized.

0-39%Superficial analysis, concepts and language of the subject is absent or scant. Irrelevant regurgitation of text book. Ideas are poorly expressed. Many key issues are ignored. Concepts and language of the subject are used but are often confused in application and or explanation.

40-49%Some understanding of the relevant models and concepts. Some elements of an appropriate structure are present. Restricted analysis of some issues.

50-59%Evidence of reading and research. Understanding of the application of appropriate models and concepts is demonstrated. Key issues are identified and analysed, although this may be restricted at times. Some source s are acknowledged.

60-69%Evidence of wider reading. The assignment effectively interprets the information and exhibits the integration of ideas across the subject area. The assignment has credible recommendations. A systematic approach to development and evaluation is used. Most sources are acknowledged and referenced using Harvard system.

70% and aboveArguments are clear and convincing. Confident integration of theory and practices is demonstrated. Consistent referencing to sources using the Harvard system.

Submission and Administrative Information

Individual should include the Coursework Submission and Feedback Form with their submission. CSF Form must be filled out accurately. Plagiarism is NOT acceptable. Representation of any previous work, and/or another person's work as your own, without acknowledgement of the source, for the purpose of satisfying formal assessment requirements is considered plagiarism. The possible consequences of plagiarism include: Reduced grade for this module Referral for this module Failure of this module Expulsion from the University You can avoid plagiarism by using correct referencing, attribution. You may not copy another individuals work in any way._____________________________________________________________________________________Level 3&4 Asia Pacific University of Technology and Innovation201503