A Descriptive Study on Impact of communication on employee engagement

with the Special Reference to BSNL

INDUSTRY PROFILE

• Considered as the backbone of industrial and economic

development.

• aiding delivery of voice and data services at rapidly

increasing speeds.

• divided into two major segments

fixed cellular services

wireless cellular services

• India’s teledensity is 36.98%

• urban teledensity is over 80%• Indian telecom sector is more than 165 years

old• Telecommunications was first introduced in

India in 1851.• In 1883, telephone services were merged

with the postal system.• telecom industry can be classified into three

distinct phases.Phase I- Pre-Libralisation Era (1980-89)Phase II- Post Libralisation Era (1990-99)Phase III- Post 2000

COMPANY PROFILE

• BSNL was incorporated in the year 2000. • BSNL is a 100 per cent Government of India

owned corporation.• Chairman and Managing Director- Mr. A. K.

Sinha .• B.S.N.L is the largest public sector

undertaking of India in telecom.• It’s 99.9% exchanges are digital.• It’s yearly turnover is about rs. 22,000 crore.

SERVICES OFFERED BY B.S.N.L

• Basic telephone service.• Internet• ISDN• Intelligent network• I-net• GSM cellular mobile• WIRLESS in local loop.

NETWORKING• BSNL Providing a number of different

Telecom Network.• Wireless Network - Transfer of Information

without use of wireless• Two Main Access Scheme - CDMA AND

TDMA(GSM)• WireLine Networks – A Number of Services

like Basic Telephone, Internet Services(BROADBAND, DIAL-UP) etc.

REVIEW OF LITERATURE• A Study on Employee Engagement of two Indian Business Organizations,

Malavika Desai, Bishakha Majumdar, Ganapathy. P Prabhu, Asian Journal

of Management Research , ISSN 2229 – 3795

• Antecedents and Consequences of Employee Engagement, Alan M. Sakes,

Journal of Managerial Psychology

• The Four Intrinsic Rewards that Drive Employee Engagement, Kenneth

Thomas, Ivey Business Journal ( Improving the Practice of Management)

• Employee Engagement : conceptual issues, Beverly Little, Philip Little,

Journal of Organizational Culture, Communications and Conflict

• The Evolution of the Employee Engagement Concept : communication

implications, Mary Welch, Corporate

Communications : An International Journal ISSN: 1356 – 3289