impact of distribution on vacation rentals
TRANSCRIPT
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The Game is Changing for Property Managers!
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The Impact of Distribution on Vacation Rentals
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What Every Property Manager Wants Remains the Same:
90% Occupancy Year-RoundOwners that Them
Direct Bookings
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The 3 C’s of Change
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The 3 C’s of Change - Cost
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Traditional Advertising
“Traditional advertising doesn’t work anymore. People haven’t stopped buying things, but how and why they buy those things have changed.”
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v
Paid Ads are Gaining Ground
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… and the Cost of Adwords is Increasing
Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014.
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Opportunity Costs – What are you missing out on?
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The 3 C’s of Change - Competition
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Owners Selling Direct
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15 Uncles
March July
Owners Filling Their Calendar with their “Aunts and Uncles”
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Guests Avoiding the Property Manager
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Competing with Other PMC’s
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Competing with Other Properties
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The 3 C’s of Change - Complexity
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Vacation Rentals E-commerce – Evolving
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You Cannot Only Be On One Channel!
Consumer Survey: When you are ready to purchase travel, what sites do you usually go to?
Exped
ia
Hotels.c
om
Booking.c
om
Supplie
r Dire
ct
TripAdvis
or
Trivag
oOther
0%5%
10%15%20%25%30%35%
Source: Deutsche Bank Proprietary Survey: 100+ respondents
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Staying on Page 1 is HARD
Like AdWords or Pay-Per-Click… It’s not set and forget!
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Congratulations, you now have 1 unit loaded !
Managing Multiple Channels is Difficult
Content
Content
Content Content Content Content
• Sign Contracts• Load Content• Load Rates• Load Inventory• Manage pre-
booking inquiries• Manage pre-stay
changes• Monthly
reconciliation
Content
3 Bedroom Home in Orlando
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Speed is KeyKEEPCALMBECAUSE
THE ONLY CONSTANT
IN LIFE IS CHANGE
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The 3 C’s of Change – The Solution
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Distribution Channels
Online Travel Agencies and Tour Operators
Global Distribution Systems (GDS)
Vacation Rental Channels
1 Contract80 Million Online
Visitors Per Month
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• One contract• Pull content, rates,
and availability from PMS
• LeisureLink manage pre-booking inquiries
• LeisureLink manages pre-stay modifications
• LeisureLink manages monthly reconciliation and payments
More Network, Not More Work
3 Bedroom Mountain Chalet
Content/Rates/Inventory/Availability/Accounting
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Tools for Supply and Demand of Dynamic Pricing
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Tools for Revenue Management
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LeisureLink Is The Game Changer
26% annual growth in bookings from existing
properties on the platform (YoY)
6% ADR growth
20% occupancy growth
Results from base We grow bookings And reduce effort
297% increase in revenue
52% increase in gross bookings
33% lift during slow season
425% year-over-year revenue increase
“LeisureLink delivered the advantage we needed to maximize our online revenues without increasing the burden of additional overhead.”
– Jodi Boughton, Director of Inventory Management, Vacation Internationale
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The Proof
Over $1bn in bookings delivered to vacation property managers since 2007
Airbnb, Expedia, and Booking.com’s #1 global vacation rental partner
The first partner to be certified and deliver bookings on Airbnb and Villas.com (Booking.com)
100,000+ units in North America on the platform
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LeisureLink.comSchedule a Demo Today!