implementazioni mediateca
TRANSCRIPT
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Eni.comMediateca Implementazioni
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Differenziare Social da Site?
Distribuzione Media
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Inizio upload strategy
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Home > Press > Media Library
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Media Service
Mini Sito Media
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As many visitors may not immediately associate images with the term 'multimedia'.
But the underlying logic for where images are filed in the library is not entirely clear. For
example, we found images of Eni facilities in three categories: Country, Activity and Energy.
The two filtering menus on the left-hand side of the future work in tandem to isolate relevant
assets, and this is not entirely intuitive or clear, perhaps because there is no option to de-
select an option after it has been selected - instead, it is only possible to select one option in
each of the two menus. The images selection is not large. Activity features just four images,
which is tiny compared to the number of Eni projects and operations around the world. The
likelihood of a journalist covering, for example, an incident or investment at a particular Eni
facility finding a useful image here are very slim. In some categories, e.g. Investor Relations
and Sustainability, there are no images. There are 26 images in Countries, but almost all are
cultural shots or landscapes that journalists could get from their own general image libraries.
The quality of images is generally high, but the limited size of the library does not allow for
much variation in style. Eni's retail operations are completely excluded from the library, which
means depriving journalists of one of the favourite ways to visually represent an oil and gas
company: the service station image. Outside the Multimedia section, some downloadable
management photos are also provided in Media > People, which means some journalists may
not need to enter the Multimedia library to find images. It is not clear why CEO Paolo Scaroni's
biography and photo appear on this page twice.
From: 2013 Bowen Craggs Index
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Archivio off-line Youtube Eni.com
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Media ------------------Press
Press > Media Gallery
Press è dove il giornalista si affaccia per reperire materiale
media.
Press>Media Gallery deve essere la sua fonte di: Foto,
Video e Audio.
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Interfaccia User Experience
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Attuale Versione
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Pulsantiera
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Media Gallery Page
● Image
● Video
● Audio
Vengono mostrati i media di tutte le categorie e le sezioni.
Dopo la selezione di una categoria il design della griglia rimane invariato ma vengono esposti solo i materiali di quella singola categoria.
Qui:
Small thumbnails version
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Big thumbnails version
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Dopo una riunione interna con lo staff si è verificata un’esigenza di un design:
● Responsive Design
● Possibilità di inserire testo esteso
● Visibilità d’impatto emotivo migliore
● In linea con i trend web più moderni
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Selezione maschera quadrangolare adatta sia al formato orizzontale che verticale dei media
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Attuale e Nuova versione
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Vers. con Video /Photo in evidenza
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Selected Video
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Image selected
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Categorie
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Per Categorie Per Temi
Bp.com
Le due strade: Categorie o Temi
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Categorie duplica alcuni video dei Social, tende ad essere una repository generale dei media. Non propensa a guidare il giornalista a trovare quello che cerca ma è un modo per immettere materiali di vario tipo con una maggiore libertà
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<Azienda: management, conferenze stampa, interviste, sedi, storia, pubblicità, brand.
<Paesi: ambienti, territorio, comunità.
<Attività: esplorazioni
<Investor Relation: strategy, presentazioni, assemblea azionisti
<Energia: Efficenza energetica
<Innovazione: Ricerca, Tecnologie ambientali
<Sostenibilità: ambiente, energia sostenibile, persone
<Eventi Culturali: Arte, Musica, Iniziative speciali.
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<Azienda: Management, Conferenze stampa, Interviste, Sedi, Storia, pubblicità, Brand.
<Paesi: Ambienti, Territorio, Comunità (persone) > Sostenibilità?
<Attività Industriale < Exploration & Production > etc.
<Investor Relation: Strategy, Presentazioni, Assemblea azionisti
<Energia: Efficenza energetica > Sostenibilità?
<Innovazione: Ricerca, Tecnologie ambientali > Eventi tech
<Sostenibilità: ambiente, energia sost. , persone > Health, Safety
<Eventi Culturali: Arte, Musica, >Sponsorship, Iniziative speciali.
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Azienda
Attività Industriale
Investor Relation
Innovazione
Sostenibilità
Cultura
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Temi si dissocia dai concetti di catalogazione per diventare una directory specifica adatta al giornalista che vuole trovare un argomento definito senzanavigare nelle pagine a lungo.
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ExecutivesStaff
BrandsTechnology
OfficesService Stations
Alternative energyRefineries and terminals
Rings and platformsSponsorship
ShippingResults and strategy
Gas, fuels and lubricantsPresentations
Health, safety and environmentGulf of Mexico
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ExecutivesBrandsService StationsRings and PlatformsShippingResults and StrategyPresentations/EventsEnvironment
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Executives: BoardofDir executives (names)Brands : EniLogo Enibrand Brand Service Stations : Service StationsRings and platforms: Ringandplat location Shipping: shipping transportationResults and strategy: results strategyEvents: events presentationsEnvironment: green energy sustainability
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AziendaAttività ProduttivaEsplorazioneInvestor RelationInnovazioneSostenibilitàCultura
Executives Brands
Service Stations Rings and platforms
ShippingResults and strategy
EventsEnvironment
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fine