Prepared By: ABUSUFIAN RASHEED

Monitoring and Implementing Marketing

CONTENTS

What is marketing Management Process of effective Marketing Management What is Strategic marketing Plan Marketing Objectives Situation Analysis Marketing Strategies What is Marketing Tactics Marketing Implementation Marketing Mix Tactics The Target Market Implementation Market Implementation Process Implementation and Monitoring tools and

Techniques

WHAT IS MARKETING MANAGEMENT

Marketing management is the process of carrying out tactics and strategies in order to achieve desired results-which may be in the form of marketing exchange or sales.

Modern marketing management trends to be related to marketing concept

PROCESS OF EFFECTIVE MARKETING MANAGEMENT

Planning

Research

ImplementationControl

Evaluation

WHAT IS STRATEGIC MARKETING PLAN

How an organization will work within the marketplace to market and sell its product.

Strategic marketing plan focuses on Marketing Objectives Situation analysis Marketing Strategy Marketing Tactics Implementation Plan Marketing Control

Marketing Objectives

SITUATION ANALYSIS

 Analyzing an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.

SITUATION ANALYSIS

Government Actions

Demographic Changes

Technology

Culture SWOT Analysis

MARKETING STRATEGIES

Differentiation

Cost Leadership Focus

WHAT IS MARKETING TACTICS

Putting Marketing Strategy into practice

MARKETING IMPLEMENTATION

Involves how 5p’s will be utilized to actually allow the organization to reach its overall goals and objectives.

Identify the Marketing Mix Tactics Clearly identify what action to be taken People responsible for specific action What budget to be applied Timetable for implementation

PRODUCT STRATEGIES

PROMOTION STRATEGIES

PRICING STRATEGIES

Penetration pricing Premium pricing Skim pricing Economy pricing Psychological pricing Product line pricing Promotional pricing

PLACE STRATEGIES

Direct Distribution Indirect Distribution

TARGET MARKET IMPLEMENTATION

Description should include, Demographic characteristics Geographic Characteristics Psychographic characteristics Basic Needs and Benefits Sought

MARKET IMPLEMENTATION PROCESS

Marketing implementation is the process of turning your marketing strategies into actions.

Specially you need to address Who is responsible for each action Where will action take place When does it need to occur and how will the

action actually implemented.

STEPS IN THE PROCESS

IMPLEMENTATION AND MONITORING TOOLS AND TECHNIQUES

The McKinsey 7Ss modal