Importance of Mobile Marketing

Facts About Mobile Marketing

74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.

Here Are Benefits

General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.

81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone

72% use their smartphones while consuming other media, with a third while watching TV

93% of smartphone owners use their smartphones while at home

Here Are Benefits

Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites

Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)

24% recommended a brand or product to others as a result of a smartphone search

Here Are Benefits

Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.

95% of smartphone users have looked for local information

88% of these users take action within a day, indicating these are immediate information needs

77% have contacted a business, with 61% calling and 59% visiting the local business

Here Are Benefits

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer

74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones

70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Here Are Benefits

Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.

71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)

82% notice mobile ads, especially mobile display ads and a third notice mobile search ads

Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase

Here Are Benefits Implications for your business

The findings of the study have strong implications for businesses and mobile advertisers. Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users.

Contact US

FF-107, Abhishree Adroit,Nr. Swaminarayan Mandir,

Mansi Circle, Vastrapur,Ahmedabad - 380015

Gujarat, India.

Phone: +91 79 40307527

sales@technoinfonet.com http://www.technoinfonet.com