important retailer information panini launch ......the uefa euro 2020 new! tournament edition...
TRANSCRIPT
THE UEFA EURO 2020™
BRAND NEW!
TOURNAMENT EDITION OFFICIAL STICKER COLLECTION
PANINI LAUNCH
www.panini.co.uk
IMPORTANT RETAILER INFORMATION
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Dear Independent Retailer, Welcome to Panini’s UEFA EURO 2020™ Tournament Edition official sticker collection Campaign!Panini are thrilled to announce the launch of the UEFA EURO 2020™ Tournament Edition official sticker collection. Bigger and better than ever before, this stunning new 678 sticker collection features all the statistics and fun facts fans could wish for. All 24 qualifying national teams are represented and for the very first time, 23 players are featured for each squad. There are special stickers covering every aspect of the competition, with information about the host cities and the history of the tournament. With games being played in Dublin, Glasgow and London, this year will be extra special to fans.Launching 25th March 2021, the collection will benefit from a multi-faceted marketing strategy including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives, print advertising as well as a dynamic social media campaign. Independent retailers are the heartbeat of this campaign, making up a significant share of sales as we see handling saw. We have free promotional albums to allocate out to key sellers to help kick start the campaign within your local community. If you don’t receive an automatic allocation, please contact [email protected] for supplies. In addition, please find enclosed a window poster and shelf talker to help promote the collection to your customers. We also have a limited number of floor display units, and shelf clip unit to hold a CDU of packets, available on request to [email protected] Please ensure you display the collection prominently and please feedback any concerns or successes to the above email address.Panini’s Panini’s UEFA EURO 2020™ Tournament Edition official sticker collection is set to be the biggest collectable revenue opportunity of the year! Sales peak through April and May in anticipation of the ball being first kicked, so don’t delay to stock!We wish you every success with the collection and thank you for your continued support.Best wishes,Rebecca Smith Head of Circulation Panini UK