important tips - agrishow.com.br€¦ · • schedule meetings with clients and prospects during...
TRANSCRIPT
Promotion & OrganizationRealization
27th international agricultural technology fair in action
IMPORTANT TIPS
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WELCOME TO AGRISHOWExhibitor,
This booklet is designed to give you quick access to the most important operations and marketing information that will make it easier for you to attend the fair. Read the main rules and benefi ts of the exhibition carefully:
This document doesn’t substitute the reading of the complete manual of the exhibitor to consult all the information CLICK HERE.
Sincerely,Agrishow Team
Exhibitor Portal
Dates: CAEX, assembly, realization and disassembly
Marketing, dissemination and actions
Operating Information
Services and Facilities
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Access to the Exhibitor Portal is manually submitted by Exhibitor Support.
Access with the CNPJ number, the password must be created on the fi rst login (if necessary, the exhibitor can recover the password through the “Forgot your password?” page).
Through the Portal it is possible to: • Download the fair documents
• Request for additional services (as needed)
• Consultation of the obligatory services (included in the contract)
• Credential withdrawal schedule
• Completing of exhibitor credentials
• Consultation of co-exhibitors (if any)
• Registration of automaker and service providers
portalEXHIBITOR
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scheduleDATES - FAIR DAYS AND TIMES
CAEX Attendance: 7h00 to 18h00
MARÇO ABRIL MAIO
30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12
ASSEMBLY30/03 to 26/04
DECORATION25 e 26/04
REALIZATION27/04 to 01/05
DISASSEMBLY02 to 12/05
IMPORTANT:The Assembly of the Agro Solutions
Arena begins on 13/04
TIME:assembly, decoration and
disassembly is from 7h to 18h.
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BUILD ASTRATEGY
before the fair
Pontos importantes para providenciar:
• Defi ne which products will be featured
• Spread the news and releases
• Set sales goals
• Schedule meetings with clients and prospects during the event.
• Invite your customers and prospects in advance
Plan with your team the strategy for attending the fair, considering the main objective and ways to evaluate and qualify the customer profi le you expect to reach.
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HAVE AN ATTRACTIVE STAND
The exhibition booth has a strategic function in marketing a business. This is because it represents an
unparalleled opportunity for those who want to strengthen contact with the public looking for products
or services in that segment. Therefore, this space should be thought of as an extension of the brand itselfand needs to be designed with the public in mind.
Managing number of visits:Take a close look at visitor engagement with your brand, whether by a business card or barcode reader. Doing this, future participation in fairs as well as new business generation will be more e� ective.
Set up your booth carefully:Scenography is the main strategy to di� erentiate your booth, you must set up your space carefully and plan every move. Invest in your company’s institutional colors and make your logo stand out so your brand can be easily recognized.
Bring into your booth something the customer can experience more attractively than a fl yer or a small gift. The booth will be improved through colors, textures and lighting. Create a warm environment where the audience feels amazed.
before the fair
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HAVE DIFFERENTIATED CARE
Agrishow attracts customers, suppliers and prospects from across the agribusiness chainand provides a unique opportunity to attract and interact with everyone and do good business, so get ready to do good business!
Prepare to answer questions and even customer complaints. Do your best to try to fi nd solutions to all of them.
Train your team to be prepared to serve everyone with care, and in accordance with the strategies and goals set by your company.
Deliver your message clearly: When talking to your prospect, it’s essential that you know the advantages and the di� erentiators of your company, because they are what will lead them to choose you and not your competitor.
before the fair
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DISCLOSE YOUR PARTICIPATION
Communicating in advance your company’s participation in the fair is one of the most important items for visitors and prospects to increase interest in your booth and your business. Take advantage of the promotional material and content that Agrishow makes available and use in its communication channels (website, email and social networks).
• Event Logo• Digital Banners• Social media posts• E-mail signature
before the fair
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You can and should advertise your products that will be featured during the event. This will ensure even more visibility for your brand in the market.
We also suggest that the information be sent not only in Portuguese, but also in English and/or Spanish, as the fair will receive international visitors and journalists from abroad. This material will be sent to the press and will also be used to promote the exhibition.
The e-mail to send the material and photos (in high resolution) illustrating this information is [email protected].
More information can be obtained by calling (11) 3259-6688 / 3259-1719.
MARKETING
Networking is great for business and closer relationships are even better. With this in mind, the Agrishow exhibitor has the benefi t of inviting its customers by purchasing invitations with a signifi cantly lower value: • R$ 25,00 (twenty-fi ve reais) for purchases made up to
29/02/2020 • R$ 27,50 (twenty-seven reais and fi fty cents) for
purchases made from 01/03 to 04/20/2020
Starting at 301 invitations, you only pay for those actually used according to the rules in the system and the exhibitor’s manual. Invitations are only digital, there will be no printed invitations.
EXHIBITOR GUESTPRESS OFFICE
before the fair
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DIGITALDISPLAY
Agrishow’s Digital Showcase is a great promotional tool for exhibitors as it prepares visitors for the fair and consults important planning information, such as the locations of companies of interest and launches. The fi lling is done by the exhibitor itself and all updates occurs automatically. You can enter company logo, location, description and contacts, as well as product images that will be featured at the booth. The Login and password to access the system will be sent by the Exhibitor Attendance by email. Link: https://centraldoexpositor.com.br/login
If you don’t receive your login and password, contact:[email protected]
You can also unlock other functions in Digital Display by consulting the sales team to learn more about the options available:[email protected]
before the fair
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INCREASE YOUR COMPANY’S VISIBILITY AT THE FAIR
You can and should highlight your company’s participation in the fair, so you can count on some promotional tools:
• Digital banners on the Agrishow website.• Digital banners on Agrishow Digital channel• Digital banner in the event newsletter• Content production (ebooks, white papers, infographics, advertising)• Special Projects (exclusive content channels, live broadcast projects)
In addition to these actions, you can also enhance your visibility during the fair, using communication pieces at strategic points:• Sampling actions • Blimps • Street sign • Fair map announcement, etc.
Check out these and other possibilities by consulting our sales team: [email protected]
before the fair
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ALSO FOLLOW THE CONTENT CHANNEL
Agrishow Digital is the o� cial content channel for Agrishow, a knowledge and relationship platform that generates content 365 days a year for
Follow Agrishow’s social networks, share and promote event information and news.
AGRISHOWDIGITALbefore the fair
digital.agrishow.com.br
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Parking is managed exclusively by VVR. Each exhibitor will have a free stamp quota with the size of their booth. This stamp can be used during the periods of assembly, performing and disassembly, regardless of the type of car.If extra stamps are required, you can purchase them to VVR.
Phone: 16 3610-9281E-mail: [email protected]
operatinginformation
It is extremely important, but not mandatory. We remind the exhibitor of the importance of insurance against fi res, theft, electrical damage and personal injury.
The exhibitor is solely responsible for providing their own insurance (civil liability, various risks and personal accidents) during the assembly, performing and disassembly. The promoter won’t assume any responsibility for damages or costs generated by occurrences in the booths with products, materials, contractors, assemblers, transporters, people or any other nature. It’s important to check the policy coverage of the insurance and the period of validity, which should count from the 1st day of assembly until the last day of disassembly.
IMPORTANT: Informa Markets is not responsible for any theft that may occur in the pavilion.
PARKING INSURANCEOFFICIAL SUPPLIERS
Exhibitors can access the list of o� cial suppliers indicating companies that provide services during the whole assembly and execution period, such as: assembler, security, cleaning, internet, transportation, among others.
To request this service, send an email to: [email protected]
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ELECTRIC POWER
The available current is AC, with a frequency of 60 HZ, with 110V for a single Phase and 220V for a Dual Phase.
Electricity will be supplied in KVA units. Only the o� cial company hired by the Organizer will have access to the AGRISHOW electricity distribution network. It will be up to the exhibitor/assembler to provide suitable protection switches/breakers and to install the distribution in its booth in accordance with ABNT and CPFL standards, from the point provided by the Organizer.
Only the connection of the power supply point installed by the Organizer and the entrance to the exhibitor’s distribution network will be made by the Organizer, which, at that time, checks the installed electrical load and the phase balance.
IMPORTANT:
The closing/connection between the booth power board and the Exhibition Park pole will be the sole responsibility of the O� cial electrical infrastructure team hired by the Organizer. In cases where the power systen doesn’t support the amount of KVAs required for the booth, the O� cial company won’t make the connection.
Due to the voltage variation observed in the power supply by CPFL, the use of NO BREAK stabilizer is mandatory. Stand energy won’t be released while phase unbalances persist when demand electricity is greater than the amount requested by the exhibitor or due to non-payment of the contracted additional electricity consumption.
After the daily closure of activities, all booth circuit breakers must be switched o� , except for equipment that needs to be turned on outside the permitted hours, with the prior authorization of the Organizer.
This equipment should be installed with independent circuits and have their own identifi cation.
operatinginformation
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PAVILION FLOOR
Agro Solutions Arena: The pavilion fl oor cannot be marked, punctured or painted by the exhibitor / assembler. It is necessary to cover the fl oor of the pavilion with its own material and suitable for its protection.
Booth fl oor elevation is optional. When the fl oor is raised, it is mandatory to build an access ramp for the physically challenged, regardless of their size.
Discovery, plot and test drive area: The grass cannot be marked, dug or painted by the exhibitor/third party. If the action is essential, the direction of the event must be consulted beforehand for analysis. The area of each booth will be demarcated and identifi ed on the fl oor. It’s the exhibitor/assembler’s responsibility to request assistance from the operating team to resolve any questions regarding the leased area.
HEIGHTS AND RETREATS FOR STAND MOUNTING
For all leased spaces, except those with basic assembly contracting (which already have standard height), it’s mandatory to respect the following rules for the construction of the booth:
Booths located at Agro Solutions Arena
Booths located in the Discovery Area
For lampposts and fl agpoles
LIMIT HEIGHTS RETURN(only required for neighbors)
From 2.20m to 4.00 No indent
LIMIT HEIGHTS RETURN(obrigatório para todo o perímetro)
Up to 7,00m No indent
LIMIT HEIGHTS RETURN(only required for neighbors)
Até 7,00m No indent
From 7.01 m to 12.00 m 3.0 m
For all booths higher than 4m, located close to the power grid, it is mandatory to respect the 1m indentation.
For all masts higher than 4m, located close to the mains, it is mandatory to respect the setback of 1m.
operatinginformation
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Attention to the standards and safety equipment required during the ASSEMBLY and DISASSEMBLY period.
All rules of NR12 - SAFETY AT WORKING MACHINES AND EQUIPMENT must be respected and can be consulted in detail in the Exhibitor Manual.
ATENTION: The use of sandals, fl ip fl ops, clogs or any type of open shoes inside the pavilion is not allowed, as well as the movement of people wearing shorts, skirts, short pants, tank top or shirtless during assembly and disassembly.
SAFETY TIPS
• Don’t neglect your belongings (bags, backpacks, cell phones, wallets, notebooks, etc.) at any time, even inside the booths and for no reason;
• Bags and backpacks should remain with their zippers and candles always closed;
• In the food court, always keep your belongings close to you. Never leave them on the table, especially if you need to be absent and have no company;
• Keep the used tank in the booth well locked and with restricted access. Clearly identify the person who has access to the space and keys;
• We suggest hiring exclusive security service for your booth day and night and we suggest hiring the o� cial security company of the event;
• Don’t hire people who o� er services without legal documentation during assembly. We have a list of o� cial suppliers to serve exhibitors.
operatinginformation
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Please note that Informa Markets doesn’t send invoices via email.
Please note that the secure way to print and pay BTS Informa Feiras, Eventos e Editora Ltda tickets can be done through our billing portal at: (https://cobranca.btsinforma.com.br), or directly with our accounts receivable team at: e-mail: [email protected] (our domain is: informa.com), or by phone: (11) 4632-0200
If you have any suspicions about any invoice, contact our accounts receivable department.
Assembly: Children under 18 years old aren’t allowed to enter the fi eld during the assembly and disassembly of the stands, even if accompanied by a legal guardian.
Performing: As this is a business event, with machine exposure, please be advised that, for safety reasons, children under 14 years of age must be accompanied by their parents and/or guardians.
FRAUD AND PROCEDURES
MINORACCESS
operatinginformation
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Consult the o� cial Agrishow travel agency and get exclusive discounts on tickets and accommodations for exhibitors, buyers and visitors from other cities and states.• Air tickets with di� erent values;• Accommodation with the lowest market rate in
registered hotels;• Travel insurance;• Reduced values for groups;• Sale of road tickets;• Service at airports;• Rental of vehicles;• Support from CorpTravel team during the fair,
providing all necessary support.
Telefone: (11) 5033-3137E-mail: [email protected]
FACILITIESserviCEs AND
Unit equipped with the necessary resources for prompt attendance of exhibitors and visitors. During the event, a team of doctors and nurses are available, o� ering safety and quality of service.
The eating area is available to exhibitors and visitors, containing many options for their eating. Exclusive values for exhibitors with advance purchase, consult our team for more information.
MEDICAL STATION
FOODSQUARE
TRAVEL AND HOSTING
Telefone: (11) 5033-3137
For visitors with limited mobility or disabilities, we ask that you disembark at the main entrances of the fair (North or South entrance) and ask one of our employees for the electric trolley (circular and not exclusive) at the ordinances. All Agrishow bathrooms are also ready to serve you.
SPECIALNEEDS
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EXHIBITOR SERVICEPriscila Alves “Branca”E-mail: [email protected]
OPERATIONALRicardo OzoresE-mail: [email protected]
Marcus CavalcantiE-mail: [email protected]
PROJECT APPROVALRodrigo RossinPhone: (11) 98906-3643E-mail: [email protected]
MARKETINGMayara LibuttiPhone: (11) 4632-0371E-mail: [email protected]
COMMERCIALMarilda Meleti – Show ManagerPhone: (11) 4632-0392E-mail: [email protected]
Crislei ZattaPhone: (11) 4632-0319E-mail: [email protected]
Cristina SantosPhone: (11) 4632-0331E-mail: [email protected]
Elizabeth De LucaPhone: (11) 4632-0407E-mail: [email protected]
Fabio SilvaPhone: (11) 4632-0477E-mail: [email protected]
FINANCE DEPARTMENTE-mail: [email protected]
TAX DEPARTMENTE-mail: fi [email protected]
FOR MORE INFORMATION, CONTACT OUR TEAM:
