Hustle + Grow #3Improving Your Hustle With Content

Why Start Looking At Content?

Been working on my Hustle.

October/November were spent in:

Face-to-face meetings.

Working on introductions.

A pattern emerged.

Repeated questions.

Lacked quality responses.

Time To Make A Change

Everything I Know About Content Marketing

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Making A Plan

Start with 30 days of content.

Publish once a week to the blog and LinkedIn.

Focus on repeated questions.

Write about stuff I’m actually passionate about.

And hopefully other people actually care about.*

Don’t talk about “me” or “us” unless necessary.

Include a call to action at the end.

* - No matter how small the audience.

Activity So Far“The ROI of Helping Customers”

https://supportify.io/the-roi-of-helping-customers

Published 12/7/2015

97 views - 0 conversions

“The Top 3 Help Center Design Patterns And When You Need Them”

https://supportify.io/the-top-3-help-center-design-patterns-and-when-you-need-them/

Published 12/15/2015

15 views - 0 conversions

“Why Care About Agile”*

https://arcweb.co/why-care-about-agile/

Published 12/11/2015

49 views - N/A

What I’ve Learned So Far...

This is a long game.

Keep writing!

Promote your content!

Passion in writing works.

Putting this down has helped.

What I’m Planning

More articles.

A HackerNews post on Christmas (please vote!)

More promotion of articles.

Join more groups.

Ask more people for likes and shares.

Get back to one-on-ones and cold calls.

Helpful Resources

“The Open Startup” by Loic Le Meurhttps://www.linkedin.com/pulse/open-startup-loic-le-meur

“The Content Marketing Handbook” by Pricenomicshttp://priceonomics.com/the-content-marketing-handbook/