How to Build the Best IP Messaging Network, and what are the Choices Available for the Mobile Operator

Cathal Fitzpatrick, VP Product Management

Topics• Cover the “what, why and how”

of enabling messaging services on

an IMS network.

• Business Case

• Architectural Choices

• Recommended Approach

Introducing Openmind

• Market Leaders in Messaging for Mobile and Interconnect Carriers

• Founded in 2003• Innovative leader in IP

Communications and RCS Solutions• Unique range of expertise

Openmind’s Customers

Let’s Start with the “Why”• Attract Subscribers• Compete against OTT• Unify service offerings

The Rise of OTT Messaging

Most Downloaded Apps…

SMS Usage is Declining

• Customer Retention• Positive ARPU impact• Increased & more

immersivecommunications activity

• IP does not equal free

Moving on to the “What”

• What equipment is needed in your network to support messaging over IMS?

The IP SM GW

The RCS MAS

Integration Impacts

• Customer Care, Billing, Fraud, Revenue Assurance

• Network Management & Trouble Shooting• Legal Interception

The “How” – 2 Potential Paths

• You are focussed on building an extensive IMS core network, and you will then build out your services (IMS Centric)

• You are focussed on your service platforms, particularly messaging (Messaging Centric)

Option 1 – IMS Centric

Option 2 – Messaging Centric

How to Evolve Legacy Platforms

• Upgrade what you have to realize a fully consolidated messaging infrastructure– Single messaging platform & inbox for all types of

services and access networks• “Ring Fence” legacy servers with dedicated

platform for all enhanced legacy and IP/IMS messaging services

Why a Consolidated Messaging Platform?

• Easier and cheaper to operate and manage• Consistent services • Guaranteed Interworking

Typical “Silo” Messaging Architecture

• Multiple Integration Points

• Different Platforms• Training Overhead• Difficulty in

synchronizing business logic

Increasing Complexity

Consolidated Messaging Infrastructure

Recommended Approach

• Messaging is a critical service and it is important to get it right first time

• Messaging vendors have the expertise to guide you through the process

• Keep messaging responsibility unified in your network

Suggested Priorities1. Look to evolve your current infrastructure to a fully

consolidated messaging platform for IP and Legacy services2. If that is not possible, consider your options for an

alternative consolidate solution3. Alternatively, ring fence legacy

servers with enhanced platformprovided by messagingexpert vendor

Solution from Openmind

Flexible Deployment Models• System deployed at Operator Network• Full security and control• Fits in with traditional processes

• Multi-Tenant Deployment hosted by 1 operator

on behalf of multiple operators• Security and control within Operator environment• Configurable to needs of each client operator

• Infrastructure as a Service provided by Openmind• Grow-as-you-need• Eliminates up front CAPEX costs

Full Messaging & RCS Solution

Cathal Fitzpatrick

VP Product ManagementMessaging Business UnitOpenmindnetworks.com