in mall escalators,travelators & arches media presentation 2013
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Saudi Arabia In Mall Escalators, Travelators & Arches Media Presentation 2013TRANSCRIPT
In-Mall Escalators, Travelators & Arches
Media Kit 2013 KSA
Escalators, Travelators and Arches Media
• Media Overview. • Malls Target Audience • Distribution and Coverage. • Shopping Malls Listing • Photo Gallery • Rate Card 2011 • Production Specifications
Contents
Escalators ,Travelators and Arches are impactful and cost
efficient media opportunities that enable messages to be displayed
on extremely high visible area within the mall.
They offer the best chance to communicate with consumers when
they're in a buying mindset.
Benefits of Escalators, Travelators & Arches Media:
• Ensure high OTS considering shopping malls importance in KSA as a major entertainment.
• Provide intensity and repetitive exposure considering the average time span spent in Mall per visit.
• Reach of quality demographic in key neighborhoods within a leisure environment.
• Reinforce the memorability of advertising campaign’s media mix. • Reach mall shoppers when they are poised to purchase and provide the last impression before a purchase is made. • Optimize synergy with other mall media thus creating a real “buzz” and high impact with shoppers
Escalator Media Overview
Today’s Malls offer more than an advertising opportunity, they represent a destination where marketers can enhance the brand experience and influence consumer perceptions.
Some Facts about Shopping Malls
Based on research on consumer behavior and purchase pattern of In Mall visitors: • 70% of all consumer purchases take place in malls.
• 80% of all mall visitors make a purchase
• The average spending/capita is 266 SAR.
Escalator Media Overview
Shopping Malls Target Audience
Distribution and Coverage
City
Mall
Markets
Daily Traffic
Jeddah
Al Andalus Mall Hyperpanda 25,000 – 35,000
Red Sea Mall Danube 35,000 – 55,000
Flamingo Carrefour Opening on 1/3/2013
Central Park Mall Danube 15,000 – 20,000
Roshan Mall Hyperpanda 15,000 – 20,000
Al Jamea Plaza Hyperpanda 15,000 – 20,000
Riyadh
Riyadh Gallery Hyperpanda 30,000 – 45,000
Al Hayat Mall Danube 30,000 – 40,000
Aziziah Mall Hyperpanda 15,000 – 30,000
Othaim Rabwa Othaim 15,000 – 30,000
Othaim Khurais Othaim 17,000 – 32,000
Panorama Mall Danube 35,000 – 50,000
Kingdom Mall N/A 30,000 – 45,000
Al Remal Mall Hyperpanda 15,000 – 30,000
Khobar/Dammam Dareen Mall Hyperpanda 10,000 – 20,000
Othaim Othaim 18,000 – 30,000
Madina Al Manar Mall Panda 20,000 – 35,000
Alia Mall Hyperpanda 20,000 – 35,000
Abha Aseer Mall Panda 8,000 – 15,000
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Mega Escalator
Standard Escalator
Arch
Standard Escalator (Glass Sides) Rate Card 2013
Premium Shopping Malls ___________________________
Gross Cost/Unit: 60,000 SR/Month
City Standard Shopping Malls
___________________________
Gross Cost: 50,000 SR/Month
Red Sea Mall Jeddah
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Kingdom Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Jeddah Al Jamea Plaza
Madinah Al Manar Mall
Abha Aseer Mall
Madinah Al Alia Mall
Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013
Premium Shopping Malls ___________________________
Gross Cost: 75,000 SR/Month
City Standard Shopping Malls
___________________________
Gross Cost: 60,000 SR/Month
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Madinah Al Manar Mall
Abha Aseer Mall
Madinah Al Alia Mall
Arches Rate Card 2013
Shopping Malls City
Red Sea Mall Jeddah
Roshan Mall Jeddah
Al Andalus Mall Jeddah
Al Jamea Plaza Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Remal Mall Riyadh
Aziziah Mall Riyadh
Dareen Mall Khobar
Othaim Mall Khobar
Al Manar Mall Al Madinah
Al Alia Mall Al Madinah
Al Aseer Mall Abha
Gross Cost/Unit: 30,000 SAR/Month
Escalators Standards Specifications
Escalators with S. Steel Specifications
15 Meter Escalator Specs:
Escalators with S. Steel Specifications
12 Meter Escalator Specs:
Arches Technical Specifications
Exclusive Media Representatives
Capricorn Tower 9th Floor, Office No. 904 Sheikh Zayed Road Dubai, U.A.E. Tel. No. + 971 4 331 6114 Fax No. + 971 4 331 6124
Dubai Jeddah
Beirut
13th Floor, Office No. 1314 Saudi Business Center Madinah Road, Jeddah Saudi Arabia Tel. No. + 966 2 652 6400 Fax No. + 966 2 652 6440
4th Floor, Lazarieh Center Bloc A2-2, Central District Beirut, Lebanon Tel. No. + 961 1 970 612/ 613 Fax NO. + 961 1 970 611
Al Nemr Center (2) Olaya Main Road Riyadh Saudi Arabia Tel. No. + 966 1 217 4340 Fax No. + 966 1 217 4340 Ext. 30
Salmiya Salem Al Mubarak Street Zahra Complex Kuwait Tel. No. + 965 2 571 2455 Fax No. + 965 2 571 2445
120 Avenue Charles De Gaulle 92200 Neuilly-sur-Seine Paris Tel. No. + 331 7 292 0612 Fax No. + 331 7 292 0610
Kuwait
Riyadh
Paris