inbound marketing 2015
TRANSCRIPT
The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
InboundMarketing
in 2015
Innovation in Marketing Effectiveness
The vision of Brian Halligan, HubSpot co-founder
Jean-MarieBonthous (“JM”), PhDFounder
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected]: @seamlessocial
www.seamlesssocial.com
1Facebook
optimization
Shiftingfunnel• Buyer keeps gaining control
• Asymmetric information, but now with advantage to buyer
© Seamless Social
1Facebook
optimization
Inbound 1.0
• Inbound marketing 1.0 delivers 10x increase in traffic and leads
• Makes list-building and cold calling obsolete
• Matches the way you market to how people shop and learn
• 10 times more visitors than outbound, at 62% lesser cost
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1Facebook
optimization
Inbound 2.0
• Improve conversion from top to middle and bottom of funnel
• Means rethinking role of marketing toward converting visitors into customers
• Shift control over funnel from sales to marketing
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1Facebook
optimization
Inbound 2.0
Challenges
• Marketing & sales processes match old, not new, buyer behaviors
• Now, first conversations much later in funnel
• Prospect is in control, drives all buying decisions
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1Facebook
optimization
Inbound 2.0• Inbound marketing will remain key
for top of funnel (TOFU)
• People will publish their way to success.
• Create great content, optimize for Google, social
• Inbound is scalable and repeatable
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1Facebook
optimization
Convert• 10x improvement in conversion coming via Inbound 2.0
• Transform middle of funnel
• Learn from conversion experts: Amazon, LinkedIn, Netflix, Groupon
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1Facebook
optimization
PersonalizeHoly grail of inbound marketing
• Everyone gets personalized experience
• The more people use the site, the more valuable it becomes
• Segments of one
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1Facebook
optimization
Followleaders
Holy grail of inbound marketing
• Small/midsize companies will market like Amazon:- Web presence as personalization engine - Right content, person, format, stage in cycle
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1Facebook
optimization
PromiseWith inbound marketing 2.0…
• Conversion rates in middle of funnel going up x10, scalable
But……
• Need to redesign engagement processes• Rethink role of marketing and sales• Hire digital natives, with analytics, reach, content
© Seamless Social
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected]: @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness