Inbound Marketing for beginners

Driving customers to your site by using the tools of Marketing and

Social Media

Giving you Marketing Options that will be cheaper than traditional

advertising

Driving greater ROI

To achieve your goal:

Win a network fight ✔

Simply improve ROI ✔

Lower Costs ✔

Return on Investment ✔

Tekst

What is Outbound Marketing?

Newspapers

Television, Radio

Billboards

Direct Mail, Cold Calling

Email Spamming

For Dynasty fans

A little outdated

Boring

Generates higher costs

Simple steps in Inbound Marketing?

Persona, Social Media

Website, Blogging

SEO (Organic)

Tracking , Sales Leads (Long Tail)

Persona

Engineer, age: 45 - 50

Housewife, age: 35 - 45

Doctor, age: 35 - 50

Parents, age: 25 - 50

Office workers, age: 25 - 50

Social Media

Social Media Examiner

HubSpot

Website

Conversion Rate Experts

Dollar Shave Club

Blogging

BlueGlass

distilled

SEO

SeoMoz

unbounce

Introduction to Content Marketing

How do you come up with great

content 7 days a week?

Tweeting, posting on your blog and adding Facebook wall posts force you to produce a lot of great copy, send plenty of messages and keep your audience engaged.

Your content should be engaging, informative, relevant, accurate, timely - even amusing!

Providing your audience with the same content every day will most likely make you lose the community engagement you wanted in the first place.

What to do when you have just

started a social presence?

Multimedia and Visuals

How to:

Use Existing Content

Use Other Platforms

Skills and recomendations Keep reading