inclusive tourism unlocking the potential · (55% of travel agents surveyed reported an increase in...
TRANSCRIPT
INCLUSIVE TOURISM
Unlocking the potential
Marina Di Duca – Inclusive Tourism Manager, VisitScotland
DISABLED VISITORS, FRIENDS & FAMILY
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VALUE OF THE PURPLE POUND
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Average consumer spends £2,486 on leisure and hospitality, over 65
consumer spends £3,372
Over-65s boost
the UK
economy by an
estimated £37
billion through
their hotel and
travel spending
Source: Barclay’s – Ageing Population Report
VALUE OF THE GREY POUND
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FEEDBACK FROM OUR TRAVEL TRADE CONTACTS
Increase demand
(55% of travel agents surveyed reported an increase in requests for accessible travel products)
Popular
(45% are regularly providing
programmes to families, seniors
and disabled people)
Request for more information
(40% want more information on
accessible accommodation, 26%
things to see and do, 22%
restaurants and retailers )
ACCESSIBILITY GUIDES – THE BUSINESS VIEW
EUANSGUIDE.COM
Spread the word about your venue ..
WHAT’S NEXT - TOP TIPS
GET IN TOUCH IF YOU WANT TO DEVELOP YOUR INCLUSIVE TOURISM OFFERING
MAIN CONTACT: [email protected]
MORE INFORMATION ATvisitscotland.org/accessible-tourism