income access - benefits of affiliate marketing 2018 - ifx …€¦ · founded in 2002 to meet the...
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.2018 Sarafina Wolde Gabriel | iFX Cyprus
AFFILIATEMARKETING
What You need to Know
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Founded in 2002 to meet the forex, iGaming
and lottery industry’s need for bespoke affiliate
tracking and reporting technology,
and today part of Paysafe Group
Award-winning digital tracking
technology & full-service marketing
agency (your end-to-end hub
of online marketing insight & delivery)
The industry’s longest-serving independent
Affiliate Marketing Network − comprising 25,000+
media publishers and affiliates
across all multiple verticals
We are partnered with 250+ leading
brands in 50+ markets, across
Europe, North America, South
America, Australia, Africa and Asia.
WHOWE ARE
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Income Access specializes in marketing technology and services for the
iGaming, lottery, and trading industries, including:
lottery, scratch card, sportsbook, fantasy, casino, poker, bingo,
games, payment processors, forex and binary, and social casinos.
Income Access supports tracking, reporting, and
commissions calculations for offline to online campaigns at
retailer and brick-and-mortar locations.
WHATDO WE DO?
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Affiliate Management
Media Buying
Digital Marketing Audits
Search Engine Optimization (SEO)
Pay Per Click (PPC)
App Store Optimization (ASO)
Social Media Management
Content Marketing
Web & Creative Design
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OUR AWARD-WINNING TECHNOLOGY
Mobile TrackingAd Serving Affiliate Software
DIGITAL ACQUISITION PROGRAM OF THE YEAR, 2014
ACQUISITION AND RETENTION PARTNER, 2015
ACQUISITION AND RETENTION PARTNER, 2016
DIGITAL ACQUISITION PROGRAM OF THE YEAR, 2015
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
A performance-based partnership where brokers
and affiliates share in profits
A relationship that leverages the experience of a digital
marketing professional
Access to various sources of traffic (prospective customers) that aligns
with a broker’s target market
WHAT ISAFFILIATE MARKETING?
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
What are the benefits of affiliate marketing?
Long-term strategy
Low Risk Marketing
Sales force paid on results
Enforce loyalty between your brand and your customers
Balanced acquisition mix
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Customer acquisition and retention
Advertise your brand USP and promotions/incentives
Brand Ambassadors
Endorse your brand
Product improvements
Highly effective at giving feedback on product & customer service
Intelligence on trends & technology
Ahead of the game on new tools/features
WHY ARE AFFILIATESValuable to Brokers?
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
What rewards do affiliates get?
Increased loyalty
Increased opportunity
Long-term business partnership
Constant income streams
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
SEM: SEO / PPC
Using content to improve site ranking, buy traffic via PPC
Media Buys
Advertising on relevant sites, display networks, programmatic
Email Marketing
Gathering a list of subscribers/captured audience
HOW DO AFFILIATES SELL?Direct Methods
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Content & SEO
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Trust Economies
Affiliates build trust with users
Community Building
Affiliates build communities
HOW DO AFFILIATES SELL?Indirect Methods
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Community & Promotions
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Dedicated support
Personalised, honest, open & consistent
Commissions & Payments
Competitive, flexible, timely
Clear boundaries
Rules, T&Cs, performance enhancements
Top Tips for a Successful Affiliate Programme
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
Robust software
Reliable tracking and reporting, In-depth analytics,
easy to use
Marketing Tools
Variety of creative, landing pages & promotions
Top Tips for a Successful Affiliate Programme… cont’d
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
FACTS ABOUT AN AFFILIATE PROGRAMME
• Can contribute as much as a 200% increase in new account acquisitions, deposits & trade volumes
• Can account for upwards of 30% of new player acquisitions
• Can generate conversion rates of 15% to 20%
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
AFFILIATE MARKETING IS BEST SUMMED UP AS:
“Success is the sum of small efforts, repeated day in and day out”
-Robert Collier, author of “The Secret of Ages
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MEET SOME OF OUR CLIENTS
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.