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0 CommentBy Reading Place | March 25,

2015

Incorporating Social Media As Part ofthe SEO Strategy

There are three main components of a strong SEO strategy – quality

content, link building, and social media. While most marketing managers

are aware of the importance of quality content and link building they have

yet to grasp the importance of social media.

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However, search engines have changed their algorithms – the way in which

they rank websites – to include social media as well. This makes it very vital

that marketing managers pay attention to social media when designing an

SEO strategy in 2014.

It More Than an Additional Platform

It was not available when SEO strategies were rst being implemented for

online marketing. However, in the past year, It use and availability among

target customers has grown exponentially, making it important that

marketing managers plan content for this platform as well. However, your

social media strategy should be integrated into the overall marketing

strategy as search engines determine the quality of online content by

evaluating the number of mentions and links that social media provides to a

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particular brand. This means that you can use it to drive visitors to your

website directly and also use it to improve search engine rankings,

increasing your website visibility indirectly. In 2014, companies that use

social media in a large way in their marketing campaigns are likely to see

better results than those that continue to ignore this platform.

Link Building

A more traditional way of increasing search engine rankings is by using link

building. This is simply the number of hyperlinks other websites have to

your site. Search engines rank websites with a greater number of inbound

links higher than others, though the quality of the sites that provide the

inbound links also matter. Link building is time consuming and requires

patience – however, the results are worth it. One e ective way of building

links is to agree to write guest posts for blogs where you can provide links

to your website or other blogs and content you have written.

Quality Content

The third component of an e ective SEO strategy is the creation of quality

content. You need to ensure that the content created meets the needs of

the target audience and engages their interest. For this you need to have a

clear picture of the target audience and put yourself in their shoes to

understand their needs. Before creating quality content, you also need to

research keywords and ensure that there is relevant content for all

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keywords. You can distribute your content among blogs, articles, white

papers, and ebooks as long as the content is useful for the audience you

have in mind. For instance, when you are creating content for a children’s

clothing website, you can include information that is relevant to parents –

safety of children as they play, pesticide free clothing, toys, and so on,

relevance of color in stimulating a child’s curiosity, and so on. By providing

content that is not just pushing the products but also informing the

audience about issues that interest them, you will be able to hold their

attention.

By Kevin Jones

 

Category: Social media marketing

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