LET'S GET STRAIGHT TO THE POINT.

THE NEW BASIC GUIDELINES FOR SEARCH RANKING COMPUTATION HAS BOILED DOWN TO CONTENT AND LINKS

WITH VALUE. PRETTY SIMPLE AND CLEAR.

A VERY LARGE AMOUNT OF WEBSITES HAVE LOST THEIR STANDING AND DROPPED RANK SINCE THE NEW UPDATE

TO PAGE RANKING HAS BEEN IMPLEMENTED. AND NOW, THE RACE FOR RANKING HAS BEEN OPENED AGAIN. BUT

THIS TIME, YOU HAVE A REAL CHANCE!

SO LET'S DISCUSS RIGHT AWAY THE BEST STRATEGY TO GET SEEN BY YOUR TARGET AUDIENCE. FIRST, BY

KNOWING THE MAIN GENERAL FACTORS THAT AFFECT RANKING:

CONTENT VALUE -ARTICLES THAT REALLY SAY SOMETHING THAT AUDIENCE WILL FIND WORTH READING

LINK VALUE -BACKLINKS ARE STILL IMPORTANT AND SAME AS BEFORE, IT SHOULD COME FROM A HIGHER

RANKING SITE

SOCIAL MEDIA VALUE -CERTAIN SOCIAL NETWORKING SITES HAVE INCREASED VALUE AND TRUST RATING

DUE TO BEING CATEGORIZED AS NEWS SOURCE

YES, IT MAY SEEM THAT NOTHING HAS CHANGED BUT KEEP IN MIND, RANKING DID! SO WHOEVER WAS LINKING

TO YOUR SITE PREVIOUSLY MAY HAVE LOST THEIR RANKING, HENCE DROPPING THE VALUE OF THE LINK POINTING

TO YOUR SITE.

LET'S LOOK AT EBAY'S STATS PROVIDED BY GOOGLE:

SADLY, EBAY WAS ONE OF THE BIG NAMES AMONGST THE BIGGEST LOSERS DURING THE PANDA UPDATE. WHY?

AS PER GOOGLE, “IT ONLY TAKES A FEW PAGES OF POOR QUALITY OR DUPLICATED CONTENT TO HOLD DOWN

TRAFFIC ON AN OTHERWISE SOLID SITE, AND RECOMMENDS SUCH PAGES BE REMOVED OR BLOCKED FROM BEING

INDEXED BY THE SEARCH ENGINE”. BUT IF YOU ARE TO FOCUS ON CONTENT AND ATTEMPT MAXIMUM EXPOSURE

LIKE HOW IT WAS DONE BEFORE BY “GUEST BLOGGING”, GOOGLE ALSO STATED THAT “REWRITES MUST BE OF

SUFFICIENTLY HIGH QUALITY, AS SUCH CONTENT BRINGS ADDITIONAL VALUE TO THE WEB. CONTENT THAT IS

GENERAL, NON-SPECIFIC, AND NOT SUBSTANTIALLY DIFFERENT FROM WHAT IS ALREADY OUT THERE SHOULD

NOT BE EXPECTED TO RANK WELL”.

SO HOW DO YOU GO ABOUT THIS KNOWING THAT THERE ARE THOUSANDS OF COMPETITORS PROVIDING A

SIMILAR PRODUCT OR SERVICE, OR CATEGORIZED THE SAME, AS YOURS? WELL, LOOK AGAIN IN THE GENERAL

GUIDELINES THAT WERE STATED EARLIER AND LET’S DEMONSTRATE THE EFFECTIVENESS OF THE STRATEGY THAT

IS BEING REFERRED TO.

CONTENT VALUE IS THE PRIMARY REQUIREMENT. HENCE, MAKE SURE THAT WHEN YOU DO ARTICLES,

PROMOTIONAL OR EXPLANATORY, IT IS NOT JUST A RIP OFF OF SOMEONE ELSE’S BLOG. YOU CAN STILL COPYWRITE

BUT MAKE SURE THAT YOU SPIN IT PROPERLY BY ADDING PERSONAL OPINION, AS ONE EXAMPLE, INTERJECTED TO

THE ARTICLE.

LINK VALUE SIMPLY MEANS HAVING ONE HIGHER RANKING AND TRUSTED WEBSITE POINT TO YOURS. YOU CAN

DO THIS BY POSTING ON THAT WEBSITE VIA COMMENT, REVIEW, GUEST BLOGGING OR BEING A CONTRIBUTOR.

AND IT MAY NOT BE THAT EASY, OF COURSE.

SOCIAL MEDIA VALUE, WHICH HAS GONE UP BY BEING CATEGORIZED DIFFERENTLY, SPECIFICALLY FOR SOME, IS

THE KEY. AND NOW LET’S DEMONSTRATE THE LINK CYCLE THAT IS PROPOSED HERE. ADEQUATE RESEARCH HAS

BEEN DONE PRIOR TO PROPOSING ALL OF THIS.

FIRST, I MAKE CONTENT. AND I CHOSE BLOGGER TO PUT IT IN, AS IT IS INDEPENDENT OR NOT DIRECTLY TIED WITH

ANY OF THE WEBSITES THAT I MANAGE. NOTE THAT I STARTED THIS BLOG ON JULY 4TH, 2015.

AND HERE SOME OF THE STATS:

FROM JULY 4TH TIL THE LAST ARTICLE I POSTED, WHICH WAS JULY 18TH, THAT BLOG GARNERED 433 VIEWS,

EXCLUDING MINE, OF COURSE, WHICH SHOULD BE GOOD FOR A NEW BLOG SITE, WOULDN’T YOU SAY? NOW

EVERYTIME I POST AN ARTICLE HERE, I SHARE IT AUTOMATICALLY WITH MY GOOGLE+ AND THEN PIN IT.

AND SEE THAT WHEN I PIN IT ON PINTEREST, I HAVE CREATED LINKS TO SOME WEBSITES AND A PROFILE URL. I

JUST SIMPLY INCLUDED THEM ON MY COMMENT.

PINTEREST, IS ONE OF THE GAINERS FROM THE PANDA UPDATE AS IT IS CONSIDERED AS NEWS SOURCE SITE WHEN

IT COMES TO CONTENT. AND SO DOES THE REST THAT WILL FOLLOW.

TO CONTINUE, NOW I HAVE A LINK TO THOSE WEBSITES COMING FORM ONE TRUSTED WEBSITE. BUT I WON’T

JUST STOP THERE, I MOVE ON TO THE NEXT ONE, WHICH IS REDDIT.

IF YOU WOULD NOTICE, THIS SUBSECTION OF THIS SITE ALONE HAS 500+ READERS AND THIS WAS ONLY CREATED

ABOUT THE SAME TIME I OPENED THE BLOG. AND THIS SUBSECTION, ALONG WITH THE MAIN SECTION IS ACTUALLY

CURATED BY MYSELF. IT WILL ALSO PROVIDE YOU THE OPTION TO SHARE YOUR LINK TO FACEBOOK, TWITTER AND

THROUGH EMAIL.

AND MAKE SURE THAT YOU CLICK “SAVE” TOO, AFTER POSTING SO IT WILL BE A PERMANENT BOOKMARK. NOW, I

MOVE ON TO THE NEXT SITE, WHICH IS TUMBLR.

AND AS YOU CAN SEE, I ALSO PUT IN LINKS TO THE SAME WEBSITES WHILE POSTING THE LINK TO THE CONTENT,

WHICH IS WHAT WAS ONLY BEING ASKED FOR. AND OBVIOUSLY, TUMBLR PROVIDES THE OPTION TO SHARE YOUR

POST TO OTHER SHARING SITES AS WELL. THEN, I MOVE ON TO THE NEXT SITE, WHICH IS SOCL.

SOCL IS A PRODUCT OF MICROSOFT, WHO HAS ITS’ OWN SEARCH ENGINE IN BING. SO IT’S SAFE TO ASSUME HOW

THEY TREAT AND CATEGORIZE THIS SOCIAL SITE. AND SAME AS THE PROCESS I’VE BEEN DOING, I PUT IN THE LINKS

AND RESHARE IT TO WHATEVER IS APPLICABLE.

AND NOW, I MOVE ON TO SCOOP.IT, AN EXACT, INFORMATION CURATING SITE. AND WE BRING THE LINKS THERE

WHILE POSTING THE INFORMATION THAT THE BLOG IS GIVING.

FOR A FREE ACCOUNT IN SCOOP.IT, WHICH IS ALL THAT I USE FOR ALL OTHER SOCIAL NETWORKING SITES, YOU

ARE ONLY ALLOWED TO SHARE IT TO TWO FROM WHAT IS PROVIDED. UNLESS YOU CREATE YOUR OWN APP,

WHICH I ALREADY DID, OR CREATE AN EMBEDDING ON YOUR WEBSITE OF CHOICE. AND IF WOULD NOTICE, THAT

IN MOST CASES WHERE IT IS POSSIBLE, I CHOSE LINKEDIN AS IT ONLY HAS A SELECT ASSOCIATION WITH SOCIAL

SITES. REASON BEING, THEY WANT TO MAINTAIN STATUS OF BEING A B2C AND B2B NETWORKING SITE.

AFTER “SCOOPING THE LINK”, I MOVE ON TO A BOOMARKING SITE, WHICH IS POCKET.

SAME AS THE OTHERS, IT HAS AN OPTION TO SHARE YOUR BOOKMARK TO OTHER SITES. BUFFER, IN PARTICULAR

WOULD LET YOU POST TO LINKEDIN, AMONG OTHERS, AND ALSO WOULD PROVIDE YOU ANALYTICS ON YOUR

POSTS. IT ALSO HAS A LOT OF OTHER FEATURES. BUT LET’S FOCUS ON OUR STRATEGY FOR THE MEANTIME.

AND IF CHOOSE TO, I CAN HAVE THE LINK I CARRIED ALL THE WAY HERE TO BUFFER, BE REPOSTED TO MY BLOGGER

ACCOUNT AND MAKE IT A COMPLETE CYCLE. AND YES, YOU MAY BE ASKING WHAT’S THE POINT OF ALL OF THIS

AND WHAT’S NEW FROM THE PREVIOUS SOCIAL NETWORKING STRATEGY. WELL, LET’S BE PARTICULAR.

WHAT DOES THIS STRATEGY BRING AND WHY WOULD IT BE EFFECTIVE?

IN THIS STRATEGY, WE HAVE SELECTED SPECIFIC WEBSITES. ALL OF THEM CATEGORIZED AS NEWS SOURCE

AND BOOKMARKERS, HENCE THEY HAVE ASSURED HIGHER VALUE

WE HAVE AMPLIFIED THE VALUE OF THE LINKS AS WE CROSS POST THEM THROUGH EACH OF THE SITES. ALL

YOU HAVE TO DO IS CHANGE THE SETTINGS ON EACH OF THE SITES TO GIVE A DEFAULT IMAGE, ONE

DIFFERENT FROM THE OTHER, SO THAT YOUR CONNECTIONS WOULDN’T SEE IT AS SPAMMY OR ALL SIMILAR

MULTIPLE LINKS COMING FROM 1 WEBSITE POINTING TO YOUR SITE. THIS IS WHY YOU STILL OPT TO SHARE

THE LINK ON EACH OF THE SITES, EVEN THOUGH YOU ALREADY SHARED IT FROM THE OTHER ONE.

e.g. SHARING THE PIN FROM PINTEREST TO FACEBOOK AND THEN SHARING TO FACEBOOK AGAIN FROM TUMBLR.

A DEFINITE WIDER REACH AND EXTENSION OF NETWORK AS IT IS A KNOWN FACT THAT MAJORITY OF PEOPLE

IN THE INTERNET ARE ON THESE NETWORKING SITES.

FOR LINKEDIN PREFERENCE, IT IS THE SAME. YOU JUST MAKE LINKEDIN AS THE STARTING POINT OR YOUR

BASE OF POSTING AND DOING THE SAME CYCLE PROCESS, THEN GO BACK ALL THE WAY TO YOUR POST. THIS

WOULD GIVE YOUR POST A STRONG EXTERNAL INFLUENCE WHICH HELPS IN SEARCH RANKING INTRA

LINKEDIN.

A PRACTICAL APPROACH AND ALTERNATIVE TO GUEST BLOGGING

MORE EFFICIENT IN SHARING CONTENT

NOW, IF I HAVE MADE THAT MUCH NUMBER OF LINKS, WHICH HAVE VALUE,

JUST BY THIS SINGLE PROCESS ALONE, IMAGINE IF YOU HAVE 10 PEOPLE

DOING IT… OR 20… OR 30?

WELL, GO AHEAD AND TRY IT. SEE WHAT HAPPENS.

HERE ARE SOME MORE ARTICLES THAT YOU MAY FIND USEFUL REGARDING THE NEW LINKING STRATEGY AND

MORE INORMATION ABOUT THE NEW ALGORITHIMS OF SEARCH ENGINES:

ARTICLES ON PANDA

NEW BACKLINK METHODS

NEW SOCIAL MEDIA MARKETING

PRESENTED BY THE YUZMEISTER