increase brand awareness medical marketing
DESCRIPTION
Hollywood Presbyterian Medical Center case study of brand awareness, medical marketing, medical advertising by Banahan.Communications, http://www.Banahan.comTRANSCRIPT
Hollywood Presbyterian
Medical CenterVision Campaign
Hollywood Presbyterian Medical Center
Current Brand
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Rationale/Foundation
Hollywood Presbyterian Medical Center
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Research Facts:
Unaided recognition of name
and location low within 5 miles.
Hollywood Presbyterian Medical Center
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Branding requires increasing
awareness of name and location.
Hollywood Presbyterian Medical Center
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Simple messages:
Name
Address/location
Trust
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Hollywood Presbyterian Medical Center
Our Audacious Goal:We will be the most trusted
medical center in Los Angelesby 2012 through quality care,
compassion, and respect.
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Trust
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Hollywood Presbyterian Medical Center
Trusted since 1923
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Hollywood Presbyterian Medical Center
New Brand
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Hollywood Presbyterian Medical Center
Our new brand will honor our past and present
and yet launch us into the future.
CIRCLERepresents common interest and goals.
SQUARECommitment to honest and direct agreement.
TRIANGLEUpward motion and a vision that points
the way to our future.
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Hollywood Presbyterian Medical Center
REDSeen as dynamic, stimulating and exciting.
MUSTARDSeen as cheerful, energetic, and yet also
warm and comforting.
BLUESeen as a constant in our lives, reliable, trustworthy
and it inspires confidence.
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Most trusted by 2012.
Building trust from the inside out.
Hollywood Presbyterian Medical Center
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Icon:Information Call-to-Action
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Corporate ID
Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Corporate Collateral
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Signage
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Product Line:Obstetrics
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Merchandise
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Product Line:Cardiovascular
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Internal Communication
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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External Communication
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
186,270,916 impressions
CPM: $1.66
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
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Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
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External Video Message
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Hollywood Presbyterian Medical Center
OB video launch
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Hollywood Presbyterian Medical Center
Cardio video launch
Hollywood Presbyterian Medical Center
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New Web Launch
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Hollywood Presbyterian Medical Center