increase sales for company's service & improve social media site

MAKE YOUR SERVICE EASIER TO SELL

Hoang Minh - Hieroglifs International

• Not like companies who are selling products to customers, service companies normally face difficulty in persuading customers


• Service is intangible so customers can not actually see, feel, and touch until they spend money on it

Tips to facilitate your service sales:• Turn your service into a product• Package your different service level• Combine your service and create a new offering• Package your process


1: TURN YOUR SERVICE INTO PRODUCT


Document your service by creating a section in your website with the service name. The section should include all information of the service, testimonials, usage guidance, etc.

2 - PACKAGE DIFFERENT SERVICE LEVEL


If your company have different prices fordifferent types of services, customers might feelconfused in making their buying decisions=> It is better if the company create differentservice packages according to relevantcustomer needs and budgets.

2 - PACKAGE DIFFERENT SERVICE LEVEL (example)


3 – COMBINE SERVICE TO CREATE NEW OFFERING

• This step helps the company differentiate their servicesfrom other competitors’.

• For example, a marketing agency might combine marketingconsultant service with website design service andcopywriting service to deliver a more competitive servicepackage to customers.

4 – PACKAGE A PROCESS

• For example, a language teaching school can offer a wholelanguage package to enable students learn a new languagefrom basic to advanced level

this makes customers feel like the company has

a logical service process.


SOME TIPS TO IMPROVE CUSTOMER SERVICE WITH SOCIAL MEDIA


1- Using Google Alerts or other social media tools


- Google Alerts helps companies track and

follow what customers are talking

about their companies without spending hours on

searching

2 – Using Social Mention – free and convenient


- This application assists the companies follow whatpeople are talking about their companies on socialmedia sites

3 – Some tips improve company’s social media page


• Negative feedback => Reply as quickly as you can,response friendly, be patient, do not get into a temper, sayapology but do not forgot to give proper solutions

• Run a marketing campaign

• Inform new member or staff

• Make people laugh by sharing funny jokes

• Share feedbacks/reviews from previous customers

• Ask for feedbacks

• Give people something to think about

• Answer their questions quickly

• Negative feedback => Reply quickly and friendly,be patient, give solutions

• Run a marketing campaign

• Inform new member or staff

• Make people laugh

• Share feedbacks/reviews from previous customers

• Ask for feedbacks

• Give people something to think about

• Answer their questions quickly


increase sales for company's service & improve social media site

Business

service companies

customer service

copywriting service

service easier

service sales

different service packages

different service levelcombine

competitive service