increase sales through social media promotion
DESCRIPTION
Increase sales through social media promotion, Online Business Forum, Iasi, 15th of June, 2010TRANSCRIPT
Adrian Niculescu Social Media Strategist @ Clubv3
Increase sales through social media promotion
Online Business Forum, Iasi, 15th of June, 2010
www.adrianniculescu.com www.clubv3.com
www.adrianniculescu.com www.clubv3.com
Back to basics: the community = the essence of Web2.0
Every new social media account is ... a blank page!
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The benefits of social media marketing
The number-one benefit of social media marketing is gaining the all-important eyeball.
The commitment for social media marketing (hours/ week)
56% of marketers are using social media for 6 hours or more each weekand 30% for 11 or more hours weekly
The experience factor
Beginners - 1 hour/ week, Advanced - 10 hours/week
How business types vary the time commitment
16.7% of all businesses invest 10 hours per week in social media efforts
The age factor
The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.
Social media helped me to close business
73.8% of marketers who have been using social media for years
report it has helped them close business
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Generated exposure for my business
Even with a minimal time investment, the
vast majority of marketers (78% or higher)indicated their
social media effortsincreased exposure for their business.
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Resulted in new business partnerships
53.1% of peoplewho've only invested a
few months withsocial media marketing
report newpartnerships were gained
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Commonly used social media tools
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Social media outsourcing
The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of
mid-sized businesses are currentlyoutsourcing, compared to only 10.6% of sole proprietors.
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Case study
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Case study
Channels
FacebookTwitterYoutubeMySpaceBlogsTumblrPosterousLinkedin+Press releasesBanners
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Thank you!
Q & A
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