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21 Creative Ways To IncreaseYour Facebook FanbaseBy Mari Smith

Published A pril 27, 2010

If you build a Facebook Page, will fans

come? This is the great hope for many

businesses. However, fans do not magically

appear from the Facebook mist.

People must be lured to your fan page.

And there are some good and bad ways to

go about doing this. In this article, Ill share a

big myth and 21 ways to drive more fans to

your Facebook fan page. (Though Facebook recently changed the Become A

Fan button to the new, omnipresent Like button and a fan page is called a

Business Page or Facebook Page we can still call them fan pages and people

who join are fans!)

The Big Myth

Theres a great myth that once you create a Facebook fan page for your

business, the first thing you should do to get fans is invite ALL your friends

from your personal profile using the Suggest to Friends feature.

Unfortunately, this strategy may not be that effective and can, in fact, often

backfire. I have seen many industry gurus complain that when they decline a fan

page request, its frustrating to continue to be asked again and again.

There are several reasons not to use the Suggest to Friends feature:

Facebook users can only like up to 500 pages and may wish to be selective.

(Though I have seen its possible to go over this limit).

Fan page suggestions may often build up, unnoticed. (At last count, I have

593 overlooked fan page suggestions and am already a fan of 500!)

To aggressively pursue all your friends to join your fan page for no apparent

incentive is counterintuitive to the nature of socialmedia.

So, the good news is there are many ways to promote your fan page and

proactively increase your fan base without bugging all your current Facebook

friends, and also by thinking wider than just Facebook.

Here are 21 ways to get more fans for your Facebook fan page:

#1: Embed Widgets on Your Website

Select from a number of the new Facebook Social Plugins and place them on your

website and blog. TheFan Box widget is now the Like Box and it works well to display

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a Facebook fan).

Whole Foods Market Facebook Like Box.

You might also consider the Live Stream widget for more advanced uses, particularly

on an FBML custom tab of your fan page itself. The Live Stream widget allows

Facebook users to add their comments to a live event, for example, and that

activity pushes out into their stream.

#2: Invite Your Email and Ezine Subscribers

Assuming you have an opt-in email list, definitely send out an invitation to your

subscribers via email (several times, over time) letting them know about your fan

page and encouraging them to join. Ideally, provide them with a description of the

page and an incentive to join.

Be sure to have the Facebook logo/badge appear in your HTML newsletters.

Instead of the usual Join our Fan Page, say something creative like Write on our

Facebook wall, or Join our Facebook community, or Come add your photo to our

Facebook group (where group is actually your fan page). Users have to be a fan in

order to interact with your fan page in this way.

#3: Add to Your Email Signature Block

Instead of promoting your Facebook personal profile (if you do), include a link to

your fan page in every email you send out. If you use web-based email, check out

the Wisestamp signature addon.

#4: Make a Compelling Welcome Video

Create an attractive landing tab (canvas page) with a video that explains exactly

a) what your fan page is about, b) who its for and c) why they should become

members. The result: youll increase your conversion rate from visitors to fans. One of

my favorite fan page welcome videos is by Steve Spangler, the Science Guy!

After watching his video, you cant help but want to join!

(By the way, with the new Facebook changes, if your custom welcome tab and video

talk about clicking the Become A Fan button, you may want to change the wording to

click the Like button now).

#5: Use Facebook Apps

I recently tested a new live video-streaming app called Vpype. The app adds a tab

to your fan page called Shows and when you broadcast as your fan page, everyone

can view by default. (You can also broadcast as your personal profile and selectively

invite friends/friend lists). I wrote up a review of this app here. By announcing viaTwitter, your personal Facebook profile, your blog and your email list, you can

broadcast regular live Internet TV shows from your fan page and create much

buzz.

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News Feeds of all your friends, thus providing Target with valuable exposure. (For

custom apps, see companies like Buddy Media, FanAppz, Wildfire Apps, Involver,

Virtue, Context Optional.) [UPDATE: Thank you to Context Optional, the creators of

Targets Bullseye Gives campaign!]

#6: Integrate the Facebook Comment Feature

My favorite example of this is the t-shirt company Threadless. On their landing tab

(canvas page), you can view and purchase t-shirts as well as Like and comment on

any item and choose to have that comment posted to your Facebook profile, as

shown in this screenshot:

(Screenshot of Threadless Facebook Fan Page landing tab)

Threadless actually has their landing tab set up so visitors dont have to become a fan

to purchase/comment/interact. Yet they have organically built well over 100,000 fans.

As users comment on items, that activity is pushed out into their stream (profile

wall and their friends News Feeds), which creates valuable viral visibility for your

fan page.

For further information on adding the comment box to your FBML page/app, see these

pages.

#7: Get Fans to Tag Photos

If you host live events, be sure to take plenty of photos (or even hire a

professional photographer), load the photos to your fan page and encourage

fans to tag themselves. This, again, pushes out into their wall and friends News

Feeds, providing valuable (free!) exposure. And, a picture says a thousand words

we notice the thumbnails in our feed more than text. (Props to Nick ONeilfor this tip.)

#8: Load Videos and Embed on Your Site

Facebooks Video feature is extremely powerful. You can load video content to

your Facebook fan page, then take the source code and embed on your

blog/website. There is a Become a Fan button right in the video itself. For an

excellent tutorial, see Nick ONeils post: How To Get Thousands of Facebook Fans

With a Single Video.

[UPDATE: Since Facebook changed the Become a Fan button to the Like button,

embedded Facebook videos now display a white watermark hotlink of the

Facebook name in the upper left corner of the video player - see first screenshot

below. This is a clickable link that goes to the original video page on your fan page. If

the visitor to your site clicks through to Facebook from your video, and they are

logged into Facebook at the time, they will see a Like button at the top left corner

of the video player - see second screenshot below.]




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(Screenshot shows example of an embedded Facebook video on an external site)

(Screenshot shows the same video on the original page of the fan page with the Like

button)

#9: Place Facebook Ads

Even with a nominal weekly/monthly budget, you should be able to boost your fan

count using Facebooks own social ad feature. Its the most targeted traffic your

money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click

the link at the very bottom that says Advertising. From there, you can walk through

the wizard and get an excellent sense of how many Facebook users are in your exact

target market.

Then, when you advertise your fan page, Facebook users can become a fan

(click the Like button) right from the ad as shown in the screenshot below.Additionally, Facebook displays several of your friends who have already liked

you, thus creating social proof.

My book with Chris Treadaway, Facebook Marketing: An Hour a Day(Sybex) contains

comprehensive instructions on maximizing your marketing through Facebook social

ads.

#10: Run a Contest

This is somewhat of a gray area because Facebook changed their Promotional

Guidelines last year. Essentially, you need prior written permission from Facebook

and need to be spending a significant amount on ads per month. However, you CAN

require Facebook users tobecome a fan of your fan page in order to enter a




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#11: Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post

your Facebook content to Twitter. You can edit what gets posted, choosing from

Status Updates, Photos, Links, Notes and Events.

You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet

that goes out, Facebook truncates your post past a certain character count

and inserts a bit.ly link back to your fan page. To track click-through stats on that

link, just paste the bit.ly link that Facebook created for you in your browsers address

bar and add a + sign to the end. This works for any bit.ly link!

I also recommend you promote your Facebook fan page on your Twitter

backgroundand possibly in your Twitter bio/URL field too.

#12: Get Fans to Join Via SMS

Your fans can join your fan page via text message! Youll need to get your first 25 fans

and secure yourusername. Then, to join your fan page, Facebook users just send a

text message to 32665 (FBOOK) with the words fan yourusername OR like

yourusername (without the quotes).

This feature is ideal when youre addressing a live audience, say. Have everyone

pull out their mobile phones and join your fan page on the spot! This would also work

well for radio or TV. (Note that this only works for Facebook users with a verified

mobile device in his or her account.)

#13: Use Print Media

Look at every piece of print media you use in your business. Your Facebook fan page

(as well as Twitter and any other social sites youre active on), should be clearly

displayed. Putyour Facebook fan page link (and the logo) on your business

cards, letterhead, brochure, print newsletter, magazine ads , products, etc.

#14: Display at Your Store/Business

If your business is run from physical premises, put a placard on the front desk

letting your customers know youre on Facebook. Ideally, you have a simple,

memorable username. Incentivize customers to join right away via their mobile

device and show you/your staff the confirmation for some kind of instant

reward!

You might give out physical coupons promoting your fan page. For restaurants,

put the Facebook logo, your username and a call to action on yourmenus.

I was at a hotel in San Francisco last fall and they had a placard in the elevators

promoting their presence on Facebook and Twitter. The sign was very noticeable

because of those ubiquitous Facebook and Twitter logos/colors!

#15. Add a Link on Your Personal Profile

If youd like to promote your fan page to your Facebook friends, just under your

photo on your personal profile there is a section to write something about yourself. I

call this the mini bio field and strongly suggest adding a link to your fan page like so:

Be sure to format the URL with http:// otherwise it will not be clickable with just

the wwws. You have a limited amount of characters, so keep it succinct and leave out

the wwws. You can put in hard line breaks though to make the content easier to read.

#16: Add a Badge/Button to Your ProfileUsing an app like Profile HTML orExtended Info, you can create your own custom

HTML, including a Facebookbadge and/or graphic embedded, as shown in the




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#17: Use the Share Button

The Sharebutton is all over Facebook and is a very handy feature. It only works for

sharing on your personal profile. So periodically go to your fan page, scroll toward the

bottom left column and click the Share+ button. Add a compelling comment along

the lines of exciting news, recent changes, special incentives, etc., happening on your

fan page and invite your friends to join if they havent already. I find the Share button

far more effective than the Suggest to Friends approach. (And, if youd like to Share

content from the web on to yourfan page vs. profile, I highly recommend using the

Hootlet bookmarklet tool at HootSuite.com).

#18: Use the @ Tag

As long as youre a fan of your own fan page, you can @ tag it on your own

personal profile wall. From time to time, you can let your friends know about

something happening on your fan page bywriting a personal status update

that includes tagging your fan page with an @ tag. Simply start typing the @

symbol and the first few letters of your fan page name (this works whether you have

your username registered or not), and it will appear from a drop-down menu to select.

This then makes it a nice, subtle hyperlink that your friends can choose to click on.

#19: Autograph Posts on Other Walls

A subtle way to gain more visibility for your fan page is to add an @ tag for

your fan page when writing on your friends walls as a way to sign off.

I would use this one sparingly and, again, monitor the response from your friends. I

have never been a fan of adding a signature block on Facebook wall posts because

our name and profile picture thumbnail are always hyperlinked right back to our profile

anyway. But the simple @ tag could be effective.

#20: Autograph Other Fan Pages

As with adding your fan page @ tag to posts you make on your friends walls, you

could equally use the same technique when posting on o ther fan pages. This

needs to be used with discretion and I would advise against doing this on any

potentially competing fan page!

#21: Maybe Use Suggest To FriendsI wont rule this one out completely as it does depend on how many friends you

have, your relationship with your friends, how often you suggest fan pages/friends to

your friends, etc (see The Big Myth above). But I do recommend monitoring the




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So, these are just 21 ways to create strategic visibility and promote your Facebook fan

page.

Lets hear from you. Which ones have you implemented with success? Plus, do

feel free to add any of your own creative promotional ideas in the comments

box below!

Like 2,512 people like this. Be the first of your friend

Tags: buddy media, bullseye gives, canvas page, email signature, facebook, facebook advertising, facebook autograph,

facebook badge, facebook comment feature, facebook contest, facebook extended info, facebook f an page, facebook fanbase,

facebook friends, facebook invitation, facebook landing tap, facebook logo, facebook marketing, facebook m arketing an hour a

day , facebook personal profile, facebook profile, facebook promotional guidelines, facebook tag, facebook text message,

facebook users, facebook video, facebook votes, facebook wall post, facebook welcome video, facebook widget, facebookk

share button, fan count, fan page, fan page broadcast, fanappz, fbml, hootsuite, involver,join our f an page, live stream, nick

oneil, page badge, profile html, social media, social plugins, social proof, stev e spangler, suggest to friends, tag photos, target,

the fan box, threadless , twitter, video, video st reaming app, virtue, vpype, welcome page, wildfire apps

ABOUT THE AUTHOR , Mari Smith

Mari Smith is a widely- reco gnized social media speaker and trainer

and is coauthor of Facebook Marketing: An Hour A Day. Fast

Company calls Mari the Pied Piper of the Online World. Follow

Mari on Twitter : @marismith. Other posts by Mari Smith

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Great article that my clients and busines s as sociates will definitely find useful!

6 people liked this.

cherylvargas 7 months ago




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1 person liked this.

Awesom e tips , Mari. I'm in the pro cess of getting a Facebook "Like" page for my latest web site venture Theme Thesis

and this article's really going to help.

Woohoo - stoked to hear that!! I checked out your website, very nice!!


Thanks Mari,

There are definitely some tools men tioned in this article that I am going to resea rch further. At first, I was not happy

about Facebook removing the "fan" moniker but after se eing the new "Like" system in context (especially with the ads ) I

have to say that I am coming around :-)

Thanks again!

Cindy King and 1 more liked this

You know what, I feel the same way. Suddenly having the ability to Like anything around the entire web and s hare

that with my Facebook friends is really, really cool!! :) I'm enjoying the creative imp lementation too, such a s on

levis.com ! :)


Mari, thanks for be ing here to explain all of this sooo o clearly - just wa are all getting used to the "Like" button. Love all

of these ideas!!! Thanks for sharing them .

I immed iately put up a Com ment widget after reading this pos t and want to try Vpype soo n too. It's great to come away

with be able to put things into action imm ediately after reading an article.


COOL!! Thanks, Cindy. I do love action takers. You rock. :)


Wow, great information in one concise article! I'm sharing this one. Very helpful and practical information. Will be

sharing this with my clients for sure! thanks!


Good to know - thanks for your kind words, Michele!!


Excellent list, I like the embed ding the com ments form tip, excellent idea.

matthewlyle 7 months ago

Mari Smith 6 months ago

CityCliq 7 months ago


Cindy King 7 months ago


Michele 7 months ago


Pliggs 7 months ago




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I've used som e of those in the pas t, but that's a comprehen sive list, thanks!

Just want to share a helpful res ource for anyone whose company or workplace is blocking, or talking about blocking

employee access to Facebook and other social media apps. It's a whitepaper called To Block or Not. Is that the

question?

http://bit.ly/9f8WOT

It has lots of insightful and us eful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter,

Skype, SharePoint, etc.)

Share it with the IT dept.


Ooo, this is excellent - man y thanks, Lisa!! I checked it out... kinda strange to m e, though, that they are combin ing

the white paper download with a s weepstakes. I just want the paper, no swee pstakes. LOL! (Definitely a funny

video!!)

Thanks for these tips, Mari. As us ual your stuff is timely and help ful. Looking forward to reading your new book!

Thanks, Bill!!!

Great insight! Appreciate the valuable information shared in this article.

My pleasure, Karen - you rock!!

These are great sugges tions. If you don't have a pers onal profile linked to your Facebook fan page, it's hard to figure

out how to find new fans. It's great that there are som e tips here that can be us ed san s having a profile. Since I do have

a profile, I really like the tip about signing with an @ tag when p osting on other walls - what a subtle way to get your

page out there!

One other interesting tip I found was adding content that is exclusive to fans to encourage more to "like" your page.

(http://www.kimwoodbridge.com/how-to-encourage-people-to-fan-your-facebook-page/) The code is findable if you

view page source, so it's not exactly top secret info that you can hide from non-fans, but I'm sure m any would just like

the page to see the content.

Aha - excellent tip to add to the mi x, Kristi!! "Fan only content" is s ome thing that is n't talked abou t much. I love

what Carrot Creative did on their team tabhttp://facebook.com/carrotcreative - what you see as a n on-fan is

different as a fan. Very clever, and not that challenging to do ... if you have a coder on your team, right?!

Scott Prock and 1 more liked this

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For example, the comm ents widget for your own website:

"As us ers com ment on items , that activity is pushed out into their stream (profile wall and their friends News Feeds),

which creates valuable viral visibility for your fan page."

Ok, so I comment on a we bsite through this widget, and m aybe other people add to it to create a conversation. The

conversation stays in context on that website. But for each pers on's comm ent to be pos ted on their FB wall? That

doesn't make an y sense to me. The com ment is totally out of context standing alone on a fan's wall.

That's why I haven't implemented that feature on m y website yet. I prefer it when people add comm ents to a link or pos t

on my fan page wall, then the comm ents all come one right after another and there's no weird out of context post on

each of those fans' walls. (Does all that make sens e?)

Or, perhaps I'm misunderstanding how these comments from this widget show up on a fan's wall.

JohnBergdoll liked this

Yes, you're absolutely right. In fact, the entire "socialmedias phere" is riddle d with "fragmented conversations."

Look at anyone's tweetstream and you see a s lew of one-sid ed conversations. So, yes, context can certainly be

important.

Let's also loo k at this very plugin I'm typing on right now - Disqus. As I logged in via Facebook connect and make

my comments here on SocialMediaExaminer.com(orMashable.com, LouisGray.com, Scobleizer.com... basically

any site that also us es Disqu s), I can *choose* commen t by commen t whether to share that onto Facebook as

well.

However, with the new Facebook Like (and optional comm ent), it's not poss ible to *choose* whether to pos t on

Facebook or not.

So, bottom line, it's up to the user to de cide how/where they wish to push content. Certainly, this ub iquitous Like

feature is m aking me even more cognizant of what I'm endorsing. And, so far, I like it!! :)

P.S. this is one comm ent I'm sharing on Facebook... will be interesting to see res ponses ! :) [I rarely, however,

share m y Disqus comme nts on Twitter as it just puts out a half-sentence and often doesn't add value as a

fragment!]


Great tips, Mari. Looking forward to your sess ions at SMSS10 as we ll.

@randy_duermyer

Sahweet - thanks a mil. I'm s uper excited for SMSS10 too!! ;)

I always learn so mething new. Thanks, Mari!

Aw thanks, I'm hono red!

Mari you are awes ome.. Will all these new changes be reflected in your upcoming book.. It was next month yeah? or do

I recall wrong? Can't wait to get your book.

Cheers... Are

Hey Are -- you're very kind. Facebook Marketing: An Hour A Day comes out May 3rd!!! Happy Dance!! Super


rduermyer 6 months ago


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lisagarciaruiz liked this

Ah good, good tips. I like the idea of @ tagging yours elf on other pages - unfort this w on't work as we ll if you've gone

and gotten yourself a fanpage n ame that's longer than your arm. Off to share! @TiaSparkles

Heheee Tia - you're "longer than your arm" comm ent made m e LOL!

Ah yes, I speak from experience of cours e ... just praying for the day FB decides to allow fanpage name

changes. I keep the faith ;)


Great info, Mari ! I will have to try out number 8 for sure!!!


Excellent - keep us posted!! :)

If many of your Facebook friends are interested in the kind o f content or product you are promoting, the Sugges t to

Friends tool can be very efficient.

Yes, very true!! There are always exceptions a nd it's im portant to experiment and find what works for our

respective markets.

as usual - an excellent post Mari! I really like thinking out of the box with FB. Yes, and the book...?

Wheee - you're very kind, Phyllis!! :)

And my book with Chris Treadawa y, Facebook Marketing : An Hour A Day comes out May 3! http://bit.ly/facebook-

mktg to order on Amazon! PLUS, do join us at the fab fun virtual launch party all day May 3 - http://bit.ly/ceEYlX

Thank you! These sugges tions are practical and seem easy to implemen t - even for a novice.

Mari Smith and 1 more liked this

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You rock, Mari! How do you find out about a ll those app s(extended info, Vpype)? Is there a blog you read regularly that

tells you? (I'm sure you get pitched a lot as well and that tells you)

Ah, thanks hon ! Peeps I follow clo sel y via Facebook friend lis ts, Twitter and their bl ogs i nclude Pe te Cash mor e

(Mashable), Robert Scoble, Nick O'Neil (allfacebook), Justin Smith (ins idefacebook), Louis Gray, TechCrunch,

ReadWriteWeb and many more.

And I do indeed get pitched a lo t for all manner of new beta apps , etc. etc. which I rather love! :) In fact, that is the

coolest story of how I first got into Facebook marketing - I was on the alpha team of a Facebook app!

Awesom e step b y step. I still don't quite unders tand how the "@" thing works , so I gues s I'll jus t have to give it a try and

find out! Thanks!!

Great post, thanks Marie. One thing I have to add a bout #21 "Sugges t to Friends" - you cannot sugges t to your friends

more than once. Those friends that you have already sent a "suggest" request to - are faded and are in gray The only

friends that it will se nd to are NEW friends. So all your friends only get ONE request to become a fan -- or "like". Correct

me if I am wrong? thanks @yasminbendror

Only for a lim ited period of time.

Definitely a few there I'll be trying. I've been considering us ing the Facebook ads but, have so far decided aga inst it.

Might give it a trial though and se e how it goes :).

Awesom e advice! WOW...

Hi Mari - As you know the Facebook promotional guideline s can be a bit confusing . Is it okay for the average pers on to

run a contest u sing the Wildfire App "without written perm ission " from Facebook? If so, is this your interpretation of the

guidelines or info from an inside source? Thanks much!! - Kimberly

Hi Kimberly - yes for sure. Wildfire App is an approved app - I've double checked with both them and som e power

uses like my buddy, Dave Kerpen of theKbuzz!

annienoll 6 months ago


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for my personal friends (although many of them become fans without me as king) but only for friends in m y business

world. It's funny but I really don't want my childhood and/or high school friends to become fans of m y page because

they aren't my target market UNLESS they are a real es tate or mortgage profes sional. :)

Great tips Mari...you are always a fantastic resource :-)

One of the things I do on m y Fan Page (http://facebook.com/strongsinglemomnetwork) is include @ tagging when I

post on our Fan Page wall. The benefits are two-fold...we increase our Fans, and the people and /or business es that

support our network gain exposure/traffic/recognition/kudos/etc publicly. Win-Win way to increase your own # of Fans ,but give exposure to others as well!

Thanks for all your awesom e ins ights...I appreciate you!

Great article Mari.

I already implement the "add a link to your personal profile" and it works well.

If I receive a friend request on my personal page from s omeone I have met through networking I send them a

mes sage and s uggest they join me on my fan page as that is predominantly my business p age - that works well too.

Rather than link Twitter to LinkedIn and Facebook I utilise Ping.fm which distributes to all m y other sites via one pos t. If

I am p utting a post out that I only want to share individually on a s ite then I use the site direct.

Thanks again for a great article.


Mari,

Thanks for the list of ideas. Lots of good ones even one or two I didn't know.

Here's another one:

Mention your fan pag e whenever you are bein g interviewed.

...or get t-shirts with your fan page na me on them and hand them out.

Doug

Ooooo, I LOVE these two excellent tips!! I'm o ff to see about ge tting turquoise & bling t-shirts with my fan page on

the front and Twitter ID on the back. hehee!!

That's awesome, n ot my choice of t-shirt colors, but it will work for you

:-)

Lol. ;) "Turquoise and blin g, that's m y thing."

This is such a grea t article! I'm going go down list and see wh at I am miss ing!

Hi Mari,

Jacki Semerau 6 months ago

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dougmcisaac 6 months ago


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have any idea where to find the s etting for this? Or what we've done wrong?

Thanks,

Erica

www.facebook.com/cilcp

www.twitter.com/cilcp

Hi Erica

If you go into your page, and click Edit Settings. Once on the Edit Page, under Applications, go to Photos. Whenyou're taken to your photos page, click Edit Settings, and you have the opp ortunity to choose whether fans can

upload photos of thems elves, or tag photos of themselves.

This is a great way we have found to generate activity and interaction on ourwww.facebook.com/XXXXAleHouse

page for our Brewery Tours.

Best of luck.

Kym

Great tips, but in clicking through to the "embed video" tutorial, well, it's not really a tutorial, as there is no "how to". Also,

this only works for "spons ored" video's. Other than that, thanks for all the great info

Aha - good to know. Thanks for poin ting this ou t, Jeff. I'll scope out with Nick more thoroug hly and see what I can

find.

Thank you Mary! I did enjoy the article...so I became fan #19011.... http://www.jeffgoldmusic.com :o)

Hi Mari

Thank you for such a clear article. As a newbie I find these very useful and helpful. Fab :-)

Mari Smith liked this

Great tips! I still know of people u sing Facebook for contests without permiss ion. I highly doubt they could ever monitor

every single one , but it's good to be aware of the restrictions and have a back-up plan in cas e a contest gets s hut

down. I wonder what the ram ifications for people caught running unauthorized contests...

Whew, I know exactly what you m ean. Basically you have 500 m illion users being "policed" by a mere 1500 s taff.

I'm not sure how Facebook could pos sibly monitor all the "illegal" contests. Mostly, I think people just aren 't

aware they are breaking any of FB's TOS.

Hi Mari

GREAT article...if someone im plements even 30-50% of the 21 cool ideas, they'll see their fans (likes ) soaring...thanks

for sharing

My busines s fanpage (http://www.facebook.com/pages/MarkeZing/160335329755?v=wall&ref=ts) can do more with

som e of the ideas too :o)

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Thanks for the tips Mari. I

I think your su ggestions are very concise an d realistic, unlike other resou rces I've come across. I like that you can us e

the @ shoutout on Facebook now, almost forgot about that!

Good list and to the point! Thanks.

A great article, lot of insig htful tips on prom oting any Facebook Page. Till date I onl y though t of "Suggest to Friend s" as

the best prom otion method b ut, came to know m any more today. Thanks for the in formative article.

Great article. I added the links to m y fanpage on my facebook page today. I added m y Fan page badge to m y blog

today. Now, I just need to figure out the signa ture block. I don't think I want Wisestam p because it is not u sed in IE. Any

other suggestions?

You GO girl!! I heart action takers. :) Hmmm , depends what email p rogram you us e. You don't really need a

plugin/addon -- just type the URL with a good call to action in your regular signature block. e.g. I have this on m y

iPhone and iPad em ail signature block cuz I don't use FireFox/Wisestamp o n my mobile/portable gadgets! :)

Mari, your tips and insights are always current and concise. Thanks as always! http://twitter.com/owords

I always forward articles like this to all my clients - Thanks for the gre at tips!! You always m ake me look FABULOUS To

all my clients!


hehee - I'm grinning like a Cheshire cat here. Delighted to hear, Jenny!! :)

Fabulous tips an d resources Mari. And thank you for showing the b adge from m y profile that links to my fan page. I find

that most peo ple don't have a link sh owing anywhere on their profile that directs peop le to their fan page.... oh by the

way, is it still called a fan page now that the "become a fan" is obsolete?

Here are several ways I suggest peo ple link their profile to their "fan" page:

1. Place a link to your fan page in the info/bio box right under your picture. Create a shortened link (us inghttp://bit.ly or

simila r) to your fan page if you don't have a custom usernam e and be s ure to include the http:// in the link so it

becomes an active hyperlink.

2. On your Info tab (on your profile), list your fan page URL (or shortened url) as o ne of your websites in the Contact

Information section.

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- Copy and pas te the fan page bad ge code you can get from the Edit Page area of your fan page. To find the code, go to

your fan page an d

i. Click Edit Page under your photo. Look for the heading Promote with Facebook Badge on right column, then click the

link that reads Get Your Badge

ii. Select Other under the Choose whe re to add the badge head ing

iii. Copy the code that appears

iv. Insert the code into your Extended Info or Profile HTML application tab on your profile


Anyone know how to add a facebook pl ugin s uch as the "like box" to a tab in your facebook fan page? I tried pasting i n

the code that the fan box gave me into the s tatic fbml a nd nothing ap pears... Any help would be great appreciated!

Thanks!

Thank you Mari! Once again you offer up so many concrete, easy to follow tips...so helpful a nd appreciated!


Mari,

Thanks for the wonderful tips, you are s uch a fountain of facebook knowledge :) Loo king forward to more of your tips

from the Summit!

Nice work as always Mari. I was jus t thinking about running a contest (#6), so your comme nt and link to

FB promotional guidelines is very helpful. Keep it rollin!

-Travis


Hey Travis - HUGE hugs an d thanks for pointing this out. Indeedy, the new Facebook changes have rendered the

embedda ble videos a wee bit different. I had to log out, clear cookies, log in as one o f my team m embers and

figure it all out. It's rather weird - but now the embedde d video only has a very faint, almos t unnoticeable

watermark of the Facebook logo!! See my updated comm ents and two screens hots on Tip #8 above.

Ohhh silly me, Travis -- I just realized you commented twice. I had a wee hiccup when I was p osting my

replies. So pasted m y reply re #8 to your comment about #6. Lol!!

Mari, as us ual, great tips! You are always generous with sharing your knowledge.

I am beginning to "like" the Like button on Facebook. Especially after watching Mark Zuckerberg's keynote on F8. It's all

beginning to make better sense to me about the strategy behind the change.

Can't wait to read your blog on all the Facebook changes hap pening. Exciting time!

The next item on my "To Do" list is to purchase your new book - Facebook Marketing: An Hour a Day. Oh my, do I ever

need that.

To all you of out there who would like to take a "preview peek" into a page of Mari's boo k that releases on May 3, you

can do so at Amazon at http://amzn.to/bk2J6J.

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etc. Non fans will click on the custom tab then be prom pted to become a fan before access ing fan only content.

Empower your visitors to invite their FB friends through a s pecial application or code em beded into a custom FB page

in FBML.

Just a few additional thoughts.....great post!


Great Tips will try it for sure, thanks for sharing

Fantastic, well researched article, Mari! Thank you! :D


This is a awes ome resource. Very nicely done and you didn't oversell it. I'll definitely be able to put so me o f these

creative ideas into action almos t imm ediately. Thank you.


Thanks for some of the tips.

I never knew about the tags you could us e in Facebook.

Very smart!

One of the m ore us eful articles I've s een on how to utilize Facebook. Very practical. Thanks Mari.


First time I have ever looked at FB's guidelines. The 3rd party stuff at the end s eems very odd, like it was written just to

get wildfire a piece of the action. Maybe there was a lawsuit or som ething, but it all just s eemed counter intuitive,

anyone else???


Has a nyone told you how totally and completely amazing you are? Hail Mari!! This is FABULOUS!


Thanks for all the tips. You have given me a lot of hom e work! Bad enough I am keeping up to all hours at the mome nt!

#21 is not a big myth, it's the m ost effective. Ask everybody (and I m ean everybody) you know to s uggest an d it's gonna

pay off, no doubt.

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Thanks Again

Carolyn

Just when I thought I knew it all. Thanks so m uch for sharing Mari! There are m any tips that I haven't heard and even

some that sparked more ideas.


Really really great list! As if I didn't have enough to do this week already...;)

Our web site provider is really on top of things, and had already started implem enting the Like buttons on our prod uct

pages alm ost as s oon as they were announced! You can see an example at http://www.twistedoak.com/pottymouth -

really great respons e so far!

One trick I recently stumbled in to helps m e keep track of comments on my pages. FB doesn't do page notifications, but

if you "Like" your own wall post, it turns out you are "liking" it as your personal profile. After that, you get notified of any

further comments to the pos t. At least a partial solution!

Thanks again for the great pointers! - j


VERY nice imp lementation of the Facebook Like button on your winery website. LOVE it!! Liked a few wines and

surfed around your wildly humorous copy!!

Re the Like trick for notifications - excellent!! I do that on occasion and it's too funny to get my push notifications

on my iPhone "Mari Smith just comme nted on Mari Smith's post." heheee!

Great tip, I was asked that very question during training las t night and I didn't have a good answer :-)

I agree 100% with your "The Big Myth" statement. I get 3 to 5 request a da y from friends as king me to join their fan

pages. Som e will send m ultiple requests o ver a weeks time. If I didn't join on the first reques t, I'm m ost likely NOT

going to join on the 10th request.

Very nice post.

Thanks heaps , Joshua. Always gotta think outside the box, eh! :)

Thank you so mu ch for the great article.I really liked the idea o f using the Welcom e Video to enhance your page.We are

looking to use ou r Facebook as a platform to teach SEO and Social Media lessons as we have done with our Twitter

Account.

I believe the link to Nick ONeils post will help us a great deal. Do you suggest us ing FBML to enhance the look of your

Fan Page?Thanks and I look forward to your future pos ts.

Brian

www.twitter/seonow

FB Page:

http://bit.ly/chjTXy

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Thanks for this very useful and ins ightful post! I'm in the p rocess of launching a fan page for one of my clients, so very

timely too. One question - the "Like Box" social plugin see ms to work only if the user is actually logged in to Facebook.

Am I wrong? Is it poss ible to rem ove this requ irem ent when I us e the iFrame metho d of integrating the plug in into a

web site?

Really useful article.

I already knew most of them and was using them.

For a new one on the m arket this is a killing a rticle.

By only reading this ou can s tart FB marketing.

Thanks.

Unfortunately #8 does not work. I have a feeling there is a catch, or the functionality was changed in som e way. Ideas?


Alrighty - reposting m y comment from above where I put it in the wrong p lace. hehe!

Hey Travis - HUGE hugs an d thanks for pointing this out. Indeedy, the new Facebook changes have rendered the

embedda ble videos a wee bit different. I had to log out, clear cookies, log in as one o f my team m embers and

figure it all out. It's rather weird - but now the embedde d video only has a very faint, almos t unnoticeable

watermark of the Facebook logo!! See my updated comm ents and two screens hots on Tip #8 above.

You can sugges t to your friends more than once if they have not already become a fan. Those that are alread y fans are

grayed out. http://www.facebook.com/ColleenPhotoPro

Awesom e - good to know , Colleen . I think some peeps were g etting confus ed... yet I know for sure m any folks

have been expressing frus tration at repeated fan page sugges tions/invites on Facebook. So, this makes sens e

with the graying out of existing fans (likers?!) heh

Tremendous advices Marie, thanks for s haring! Your list exceed m y expectations and there a re lots of things there I will

start to do just right now with my page.

Hi Mari,

Thanks for the sh out-out for the Target Bullseye Gives program, which m y company built for Target. Would you mind

adding us to the list of custom application developers you mention at the end of that tip?

Thanks,

Brendan

VP of Strategic Accounts

Context Optional, Inc.

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Hi Brendan!! Awesome to s ee you here - thanks for stopping by. Absolutely - more than happy to give you props .

I've adde d a link to your company on Tip #5 with prop er credit for your talents on the Target Bullseye Gives

campaign. Really fabulous job!

Mari, thanks for sharing this! A wealth of Facebook knowledge, as always. I will be sharing this informa tion with my

upcoming UC San Diego s ocial media s tudents this sum mer (with credit to you).

You rock!

COOL!! Thank you kindly, Becky. I'm d elighted to continue contributing to your wonderful clas s. hehe e! Thanks for

all you do too. :)

Thanks a lot for great informazion. We will try it out!

great job on these tips. Thanks for sharing.....

I do have to s ay though, that I disagree with the Big Myth in that personal friends are very likely to s upport your efforts.

You shouldnt invite ALL friends perhaps, but send ing the invite to personal friends I think is a m ust.

If someone has found a way around this please let me know.

Indeedy - makes perfect sense. There are always exceptions! Many thousands of m y friends are als o fans

already, so clearly they have m igrated over. I found just b y using the Share button and @ tag and other creative

ways that over time my friends chos e of their own volition to become a fan. As oppos ed to me clogging up their

"suggestions box"!! Different strokes for different folks. :)

totally see where you're coming from. I think a lot if it also depends on the popularity of the brand and how

well that brand is represented am ongst your friends....for example, if you su ggest milk and you know that all

your friends like milk then inviting them should go fairly well. But if you are s uggesting wine and you know

mos t of your friends hate wine, then other avenues would obviously be better....of course, who does n't like

wine? ;)

Hi Mari! In regards to item # 10, there are m any providers o f Facebook contests and prom otions. My company,

Bulbstorm, builds promotional apps for Facebook that are in full compliance with platform terms of service and drive

much deepe r engageme nt than a single click of the "Like" button.

Your audience may be interested in alternatives to the p rovider highlighted. If so, we welcome them to check out our

Idea Challenges platform at http://www.facebook.com/bulbstorm. Thanks!


Wonderful!! Thanks a mil for letting us know. Will check out for sure!

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I checked out your site and didn 't see that it's a contes t app comparable to WildfireApp - am I mis sing

something?

My question is about the question is about how to add the comm ent feature up in tip #6. I went to the comm ent social

plug in created the code, copied it into FBML and it did not work. Is there a different FBML application I need to use.How do I get this work?

Mari, you continue to amaze me. I learn so m uch from you on a daily basis! When are you going to come to Lexington

Ky? Horse country..


I thought there might be a lot of repetition in this article so nearly didn't read it. I'm glad I did - the sections about videohave sparked a lot of ideas.


Wonderful, good to know!! I'm s o glad you read through, too! :)

Excellent post. Very useful and inform ative.I mostly prefer the App recomm endation. Create an app in line with your

busines s that provides us ers with useful info and see how it would be recom mended by others.

http://www.indyarocks.com/send/free-sms

Hello there thank you so m uch for these wo nderful article. Always learning so mething new from you. Thanks.. Very

much appreciated.. http://www.facebook.com/pages/Newgadscom-Malaysias-Deals-Sharing-

Community/290150952149

Great post but I don't understand the point #20: Autograph Other Fan Pages Tag to my fan page? How can you do

that?

Thanks in advance

Hi Juan -- the @ tag works when you are in the Publishe r - which is the place on any wall that you can write

content in. So, as soon as you type the @ symbol and the first few letters of a nam e, Facebook starts to fill in

sugges tions from people who are your friends, fan pages you've joined (liked), groups you've joined and events

you've RSVP'd for. You can @ tag up to six times in any post. Hope this helps!


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what our friends like on the web.

#7: Get Fans to Tag Photos

As far as i know , fans can no t tag thems elves on Pag e's photos, on ly on Persona l Profile's photos , am i wrong?

Extremely informative. This will aid me in my Facebook page. Thanks for writing this


Wonderful article Mari..hats off..

I am gonna revive the company's FB page right away..


Mari,

I love all twenty one tips for a company's Facebook page. Being a comm unity manager for a m arketing firm, I feel like

each blog or forum I read is the s ame - b een there, done that. However, your tips were not only helpful, I'm going to act

on them imm ediately. My personal favorites were your ideas to incorporate your Facebook page link into your signature

blog, the option of using SMS and using the @ s ign, to tag your company page (or s elf) in a comm ent. My company

page, www.facebook.com/gcgmarketinghas already added a Twitter and YouTube tab and we're working on a

customized landing page. Thanks for all the great tips.

Kalyn Baldwin

www.gcgmarketing.com


Hey Mari,

Thank you for the great article. I really like Treadless' canvas page and am really excited to impleme nt a sh opping cart

to my company's canvas page too. Do you know how can I add a shopping cart linked to m y company's ecomm erce

site?

Mari,

An excellen t article. I will be retwee ting it for sure . I have a question fo r you tho'. How do I ensure tha t my Fan Page is

the default instead of my Friends Page. Whenever som eone se nds m e an invitation or I click on a Like button it

automatically goes to my Friends Page. I then end up with people on m y Friends Page instead of the Fan Page. Would

welcome an explanation.

Thanks.

Daisy

The texting thing was n ew to me , everything else is s tandard. Thanks.

Thanks so m uch Mari, for sharing with us all this useful info.

I did not know about Promotion rules in FB. After reading it, I am s till not sure..so, here is m y question.

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Thanks so m uch for your help!

Mara

Hi Mari - Just as an FYI, I think FB mus t have changed the limit on the number of pages you can "like" because I

currently "like" 558 according to my Info tab.

Lol - it's s till 500 ma x. But, clearly, Facebook are not stringent about this rule. A Twitter buddy let me know the

other day he has managed to join a whopping 180 0 pages!! :)

Wow! What a wealth of information. I've taken quite a few notes that I am going to implem ent when I come back hom e

after the weekend.


Thanks for such great content Mari!

Very glad I found your blog and I'm m aking it a mus t read. As a no vice, you make me feel like I can actually implement

this stuff which helps with the "overwhelmed feelings" I'm experiencing as I wade into all this social m edia marketing.

Looking forward to your book too.

Cameron

http://www.carothersphoto.com

Thanks, Mari! Great ideas here. I'm going to s hare this article with participants in a nonprofit presentation I'm doing on

Monday.

Really nicely written post a nd great s ite. Thanks


I'm SO delighted and honored by all your positive feedback. I'll be returning here in the next few days to an swer any

questions I may have missed!

Thank you for all the great information, Mari! I have im plemented m uch of this already. I heard you speak o n a Webinar

and tried the text to "fan yourusername," but it did not work? I think that's one of the greates t tips you gave. The way of

Social Media, I believe, is going to be m obile. Each day I find myself on m y sites via my phone. So thank you! Always a

please reading what you'll have to say!

Ahh, bless you for saying!! :) Hmm, did you send the text to 32665? And is your mob ile phon e regis tered with

Facebook? Check under Account Settin s. Also, now that Facebook chan ed the fan button to like we can test

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Great post! I never thought to use the @ tag to tag your own page when you're commenting on other's walls and pages .

Awesom e idea .

Cool - glad you like!! :)

Thanks for this help ful article. Can you tell m e how to s horten my URL for m y fanpage? When I tried changing it, it

changed it for my personal page instead of m y fan page. I don't want to promote my personal pag e! But when I got to

Account>Account Settings>Us er nam e, it's linked to m y persona l page on ly. I can't find any clear ans wer on Facebook.

Any help is greatly appreciated!

Kelly

DrDeborahBarry liked this

Great tips and we'll be using many of these to enhance our campus's Facebook page.

The one I'd disag ree with, at least partially, is the idea of pus hing FB updates to Twitter. Personally I find it really

annoying to read a tweet with a link, click on the link, and be taken to the exact same sentence on Facebook.

It doesn't make me more inclined to becom e a fan (liker?) of that page--in fact it has jus t the opposite effect because it

looks so rt of clueless about the difference between the platforms, content length, and audience. You have just wasted

my time by enticing me with a click that didn't give me any extra information.

It's even worse if you DO have a link to more info o n the FB page b ecause I know you could h ave pos ted THAT link to

Twitter instead of the link to the FB page if you really mean for your Twitter feed to have direct value for your followers

there.

I get what you're after in letting people know you have a FB page, but I'd rather do that with a tweet, not a tease.

Another reas on not to is tha t we have different audi ences for our Facebook page (m ostly local, stud ents, al umn i,

faculty/staff) and Twitter (identity-building account focused on drawing followers in health professions /health sciences,

design dis ciplines, media, and local folks). The content that works well for one doesn't necess arily translate to theother.

People who d o want to do this also ne ed to be cognizant of the wording. If you're on Facebook s aying "You can follow

us on Twitter too! We're @Username" and that goes out to your followers on Twitter it looks silly, just like saying "Like

us on Facebook!" would look silly posted to people who already like you.

Great ideas overall though!

@BarbChamberlain

Director of Commun ications and Public Affairs

Washington State University Spokane

@WSUSpokane

www.spokane.wsu.edu

Well Mari, you've done it a gain. You've written an epic and invaluable post here while som ehow ma king it easy and fun

to read. Love the case studies and examples.

As hubby and I head into our wor k day armed with your ins ights , tips, and s trategies (turns o ut our version o f morn ing

romance is sitting side by side at the kitchen table, reading about how to bring good Likers to our Fan page an d the

Pages of our clients and partners!), we found ourselves asking one question:

"What's ONE THING we could do TODAY to take what we've learned from your post and put it to action toward our own

business's success, and/or toward the success of our clients?"

We'd be curious to know which tip you'd recommend above all others, if there is a favorite.

Thanks again and always for your solid and thoughtful guidance on how to thrive in the social realm.

Keep rockin' the free world, Mari!

Lani

P.S. Of course, if you'd like to share your thoughts on OUR FB Page's Wall, come on over!

http://Facebook.com/AhaYourself :-)

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heheeee -- I just adore rea ding your writing too, Lani!! You have a way with words and are playful and

entertaining! ;) (Def fulfilling your m ission!)

To answer your question, ideally, I'd like to know the #1 objective/purpose o f your fan page first. :) Meantime, I

took another look at your fan page and my intuitive hit for you two is #10 - run a contest!! Make it fun and juicy and

vibrant and just plain wacky like you two. ha!!

Check out http://wildfireapp.com and also http://bulbstorm.com- just scoping the la tter out myself, thanks to a

comme nt on this blog pos t!! (Do Ctrl + F and search for bulb, you'll find it here too!)

Keep me posted!!

Excellent source of information as always Mari! #8 is a g em!

Thank you dear Shelly!!! (and I know I owe you an em ail. lol!)

Thanks for sharing this - have just s hared it on Facebook, very helpful :-)

We've publishe d our own lis t of tips here - http://www.siliconbeachtraining.co.uk/blog/facebook-marketing-top-tips/

although in contrast we do recom mend in viting friends to begin with. I would say this is a good idea whe n you start off

as pe ople are m ore likely to follow the crowd and "like" a page that others like. But of course never invite people twice -

that can be very annoying!

You're mos t welcome - glad you enjoyed!

Can I put Like Box of a s pecific Fan Page on other Fan Page Tab?

Aha - great ques tion! I don't see w hy not - give it a try!!

i tried .. no success .. what I did is ins erting the Facebook Like Box code into a new FMBL tab ... nothing

happened. Maybe I need to change the code ... don't know how .. please help

Wowee - got this DM today from a social m edia author: "Mari your 21 Creative Ways to Increase Your Facebook Fan

Base pos t is likely THE most helpful po st on the topic I've ever read" -- what a delight and ho nor to receive such

feedback. :)


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Great article! It's always nice to have all these tips in one p lace. Have you found a way to use bookm arklets to share

contents to fan pages? My google toolbar and 3rd party ones always send it to my persona l profile. Thanks a b unch :)

I am rea lly struggling with social bookm arks. I am n ot that savvy but I write good articles. All I can do at this point and

adhere to this wonderful article and follow through with the next.


I have realized this with a recent Facebook page I created. Thanks for the tips.

Mari, that is the mos t awesome and helping article I've ever read on FaceBook page promotion! :) Thank you soo oo

much! Will tweet your post now and go work on my FaceBook promotion! :)

Impress ive Ground Work... Very few authors hv been able to hig hlight so m any ways to increas e the fan bas e.. I'll

surely try to apply all of them.. and i hope they work...

Hi Mari ... as I have been soaking up anything related to FB marketing I always find myself coming back to the tips you

share, love the article.

I took your advise (after you answered my question on your fan page) and you also m entioned it here in #17 rega rding

sharing s ites to your fan page.

I guess there are different ways to create a fan page now, and the obvious choice for me since I'm prom oting a

business was to use the business account page, it appears the Hootsuite Hootlet does not work with business

accounts - at least that's what Hootsuite says on their help pag e for reasons the Hootlet isn't working on fan pages.

I don't understand why FB has to m ake things so difficult / confusing ... anyway, love all that you do, thanks for the tips ...

Scott

Scott - you rock!! Thanks heaps, m y friend. I'm gues sing you'll know by now - Facebook changed the way Admins

are treated. Any Admin can add/remove any Admin, including the originating Admin. Therefore, probably no ne ed

to touch Business Accounts. However, for sure you'll want to only allow access to uber trusted peeps !!!

Great tutorial, Mari! I'm looking forward to your imm ersion prog ram.

I would advise agains t #9Facebook ads, they have virtually very little conversion s uccess and are a huge was te of

money. I tried this in November for an e ntire month and s aw futile results. And thanks for mentioning Hootlet. I am a

HUGE HootSuite fan. I even have the ap p for m y iPhone. Thanks for the grea t list!

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The only thing I have not tried is som e sort of a bribe to get them to click the ad. :-)http://rossjoyner.com

Tracy & Ross too -- I hear you on FB ads. One really needs to hire a s pecialist/agency who knows the workings of

Facebook advertising ins ide out in order to get a d ecent ROI. Otherwise, you're just s hooting in the dark, really! My

coauthor of Facebook Marketing: An Hour A Day, Chris Treadaway, is my go-to guy for ads!

I have implemented so me of these ideas, and gues s what? they have really worked.

Sahweeet - thrilled to hear that!!

Advertisi ng on Face Book appears to be wo rthless . There are char ges for cli cks, but never any real res pons e.

Moreover, there is no way to know if your ad is really being displayed. In standard m edia, one can s ee their ad, but it

never shows up a nywhere on the ad buyers pages or anywhere that can be searched. If I can't see what I am paying for

and don't get any response, it's abso lutely foolish to go on pa ying for the alleged clicks.

Jerry - Facebook ads is a very complex beast for su re. One has to really know what they're doing -- and so m any

people s adly lose a lot of m oney ... lining Facebook's pockets! I've tried FB ads one time for a month las t year and

got a decent result... but that was enough! I do en ough organic prom oting. :)

This website sucks as well - this comment section operates wth little common sense...

Jerry, your comments all came through fine

Thank you Mari!

Great article! I myself have recently started s teps necess ary to growing my busines s' facebook page. I did have a

question of a slightly more facebook-technical nature, perhaps som eone here could addres s:

My busines s frequently attends s hows all o ver the country. One of these shows has a fanpage which encourages

companies that partake, to make a facebook page a nd promo te it on their page. Few have taken advantage of this but I

would like to.

My question is , how do I make a po st on their page in s uch a way as to have it be on behalf of my own fanpage, rather

than as m y individual identity. I'd rather not have myself as a n individual seem as though I'm trying to push som ething,

but rather simply have the business as an entity saying, "Hey, come check out our page and visit us a t the show" sortof

thing. Is there any practical way of accomplishing this?


Violet 5 months ago


Jerry Clifford, the Word Guru 5 months ago


Jerry Clifford, the Word Guru 5 months ago

Michael A. Stelzner 5 months ago

Linda Sherman 5 months ago

Cedric Der Calousdian 5 months ago




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Thanks in advance for any and all ad vice!

Hey Cedric - aha, what you're as king can be achieved with the us e of @ tags. So, on your own fan page, you

would publis h a post and include an @ tag for this other fan page. (Type the @ symbol then start typing the name

of the page). That way, both pages get exposure. Hope this m akes se nse and answers your question!! If not, just

let me know!

Regarding nu mber 1 2--is there any way to track the res ults/number of peo ple who s ign up via SMS texting?

Oooooooeee - now THAT would be a fabulous s tat to have. To my knowledge, Jillian, there isn't anywhere that

shows this numb er. Heck, it's ha rd enough the way Facebook have the current fans: we can't search for an yone

by name nor can we s ee more than about 50 at a time. Makes it hard if ever you need to go in and remo ve

someone!


I can't thank you enough for this pos t. It is just what I need. JacquelineMcGinnis.com

Well hey there Jacqueline!! Long time - we met in San Diego like a gazillion years ag o. heheee. Okay, not quite,

jus t feels that way. Glad you enjoyed my post he re!!

Hi Mari,

Yes, I do remember u s m eeting a few times way back when... I think it was both at a Shared Vision

networking meeting and then at the Church of Religious Science in Encinitas. I could be wrong.

I'm learning a lot about social media marketing from you and follow you on Facebook. Maybe you will join

me on my Facebook page Ask Jacqueline McGinnis.

Thanks for these great tips! Will use for su re on our SkillStorm Facebook Page at

http://www.facebook.com/SkillStormFB !

Happy Dance!!! You're very welcome. I LOVE your use of fan-only content, by the way!! Brilliant. I've bookmarked

your page as an example!


Very interesting strategy! Will check it out now!


Jillian 4 months ago


Jacqueline McGinnis 4 months ago


Jacqueline McGinnis 4 months ago

Melissa Garcia 4 months ago


Michael Dossett 2 months ago

Alexandra 4 months a o




29/37

I just have one question regarding the sms option - how much does it cost and how do you track the results? Our

company/ministry is based in South Africa and we engage live audiences on regular basis . This option would work

ideal for us. Thanks again!

Hi Mari, I'm finding your FB articles really useful thanks s o m uch!

One question and that's is it possible to DM all the people that like your page easily? I haven't figured out how to do

this.

Many thanks, Katie @tripbase

Just a query. What is meant by "DM"?

Hi Katie

Apparently it is not pos sibl e, the only way to send a mess age to all the page fans is with the Up date Follow ers

tool in the Edit Page s ection. Unfortunately whatever you write will not go to their wall but to a s eparate section

which will not even warn them that they have a mess age- and thus will never check. I really dislike this as well as

reaching all would be very useful.

Good luck!

serious ly one of the mos t effective social media articles I've read in a while. Definitely some us eful and very practical

tips. thanks Mari


Incredibly useful article. Thank you very much for it!

This is a really great resource! As I work closely with my horror and sci-fi clientele to broaden their outreach using

social m edia, I'm always looking for fresh tips and hints. I'll defnitely share this extremely useful info. Thank you!

Thank you for a helpful post. Just started to learn how to prom ote my new fan page http://en-

gb.facebook.com/pages/webstockpro_photos/139176786100902?ref=ts

Hi Mari, Great post. Some wonderful tips on getting more fans! Will be subs cribing to your feed for sure.

Thanks

Hi Mari - great info. An improvement on your discuss ion of #14 where you viewed printed material in a hotel elevator

Katie, Tripbase 4 months ago

Bill MacReynolds 4 months ago

Federico @ maitravelsite 3 months ago

CSP 4 months ago

Gabriel Hristea 4 months ago

Briana Malmstrom 3 months ago

Noam 3 months ago

Rob Griggs 3 months ago

Alex 3 months ago




30/37

You can learn more about QR and Tag codes at http://www.lifestreamz.com

Also - rega rding #5 Vype app i s no lo nger availab le - 404 e rror.

Hi Mari

My page is slowly growing and I ha ve over 500 fans now, quite a few of them obtained via FB advertising which I think

was s uccesfull. As of lately I am getting many requests of people who want to be FB friends and I would like to relate to

them via my Facebook page. As of now I am simply telling them that I would like to connect with them via my facebook

page, and a few go with it but not all. Do you have any ideas on ho w to make this hap pen?

Also, do you knwo of any applica tion that can tell m e who has been m y latest fans and when?

I am s ure you get plenty of emails with questions, but I just hope you can answer me.

Thanks!

Federico

Very nice articles, but I don't found Vpype on facebook...

Mari

This is excellent advice.

Thank you!!!

Lindsay

Could anybody tell me h ow to change container width without css? As far as I can s ee, css does n't work in Static

FBML.

Brilliant tips Mari! Thanks! I think this belo ngs in my book.

Ken

Great ideas and tips Mari. They will surely help for m y page. Keep up the goo d work.

Pablo

Great collection of ideas for anyone usin g facebook for busines or promotion


Alex 3 months ago

Federico @ maitravelsite 3 months ago

Amit2110 3 months ago

Lindsay Browning 3 months ago

Vitaly Petkevich 3 months ago

Ken Rochon 3 months ago

Pablo (DreamToReal) 2 months ago

Brian Austin 2 months ago




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One of the best posts I've read about using Facebook to promote a busines s/brand. Using many of these methods

myself! Always building, always learning, a lways growing!

Mari, these are excellent ideas! Thank you for sharing. I going to us e the WiseStamp sig nature and well as using the

FB social plug in on my blog.

I just reach the maximum facebook friends... 5000 !!! I now realise how imp ortant it is to have a fan page. This is my

next step into facebook world. Thanks a lot for all this usefull tips... I will definitely follow them.

Great suggestions ! Since the changeover from "Fan" to "Like", i've coined the term "Likebase" to des cribe the

commu nity of people who "Like" your Page!

http://www.tribalcore.com/2010/05/likebase-facebook-pages/

I agree with you but from m y personal experience, it bought 4000 Facebook fans from www.socialkik.com and they

added them to my page in a little over 1 month. All the fans appeared to be real and s ome o f them turned out to be

great customers.

You should use www.socialkik.com to buy Facebook fans... we purchased 10,000 Facebook fans and we're quite

satisfied with the res ults. It's com pletely legal because the fans are real and they don't join your page u ntil they check it

and find it interestings. Socialkik.com keeps sending suggestions to become a fan until the order is fulfilled.

Great article and u ha d great comme nts too...

I used em beded videos from m y Youtube channel on m y blog. You have opened the door to a great idea a bout

embeding FB videos on a blog. Ha ving link on your video that points out to your FB fan or like page is like GOLD.

Will execute this feature today.

Great Post, Thumbs up

This article is a s eminar in itself. Invaluable ! TYVM.

All of these tips are grea t! However, I do not know how to us e FBML and cannot find an y tutorials on it...any idea where I

can find something on how to us e it? Thanks!

-Laurent

Hello Laurent,

There is so much ou can do on Facebook with knowin FBML but if ou'd like to know more about it I've heard

Sherri Groo 2 months ago

Gagner Argent Site 2 months ago

evan austin 2 months ago

Ameenia 2 months ago

satish 2 months ago

drburt 2 months ago

Grace Wieber 2 months ago

Laurent 2 months ago

C. Lobo - Internet Exposure 2 months ago




32/37

Thanks for this! All the info that I needed!

-Alec

http://www.influenceddesign.com

I am new to the FB fan page and a m jus t now in the process of developing mine. Thank you Thank you for this

fantastically thorough content on exactly what to do to in crease m y exposures right from the start!

Ayanna


Your number 12 does n't seem to work all the time. It send a "LIKE" commen t to my profile and friend feed but what I'm

trying to do is actually like a certain page. Do you know why??

I seem to find that semi-frequently sending out links to other inspirational/influential people's pages can work well at

times, as long as you don't attach a com ment that differentiates any demographics. If you've thought about what you

want to say over the period of a few days or weeks an d sum it up in a nice se ntence, you will attract people.

The more people comment on or like that link, the higher it goes in the news feed, the mo re people se e it. But at the

sam e time you're also saying don't look at me, look at these peo ple. So that's why I include a link to one of my artworks

in there randomly as a surpris e ^^

Valuable info about Facebook fan pages .

Thanks!

I recomme nd tryingwww.increasefbfans.com to buy Facebook fans, they have been recomm ended by a lot of blogg ers

and they can both be trusted. They can actually add fans to your Facebook page without logging into your Facebook

profile, so I guess they send o ut thousands o f suggestions to people in their network until they get 1K, 2K, 5K, 10K or

100K of Facebook fans to join your page, which is totally fine with Facebook terms of us e.

Hm, I've seen services like this and s teer very clear and don 't recommend to m y clients. Somehow it jus t doesn't

seem like a good practice.

It's a sham e you can't do the Twitter trick of following a boatload of pe ople knowing s ome will follow you back

Hey, great tips, thank you.. but I need a spe cific piece of information I wasn't able to find a nywhere.

If I want to comment on som e page and have my page name dis played instead of my personal profile name (not with a

tag), how do I do that?

' ' '

Influenced Design 2 months ago

Ayanna Mitchell 2 months ago

Gonzalo Araya 1 month ago

Luke Cowie 1 month ago

Knowledge Center 1 month ago

roberto 1 month ago

Mari Smith 2 weeks ago

Townend Web Design Sheffield 1 month ago

Alexander Glavan 1 month ago




33/37

Hi Alexander - no, this is not poss ible to do (other than a tag). What you've likely seen is busines ses that have set

up a pers onal profile in the nam e of their busines s which is actually against Facebook's Terms o f Use. Maybe

this new feature will come do wn the road a bit at the rate Facebook keeps changing and a dding features!!

What I like better about this med ia is that the creativity is used in a different level. If the Facebook page achieve certainamount of fans, m any things can b e done with them, and thos e fan could help you to improve your site


cool info, thanks again. In each article that I read of yours you save me from at least one h uge mis take before I do it.

Lol - glad to hear that!!

I retweeted this. But a lot of the cooler things I can't do because I o nly have wordpress.com :(

Excellent Article Martin :)

Thanks a mil!!

Yes I really like the simple tip of adding a facebook follow button to my e-mail signature. We include it on our

newsletters but not on our e-m ail signatures. Do you think it might put off corporate clients??????

Hey Paul - I don't think corporate clients would be put off. But you migh t come up with some thing creative like

"Write on o ur Facebook wall." Something like that. Also, you can em bed a "Share on Facebook" link right inside

your email s o your readers can post a link (to your fan page or whatever link you wish) directly to their profiles give

you added exposure!

Here's the exact code:

http://www.facebook.com/share.php?u=URL

Just replace "URL" with the link you want your readers to s hare with their friends o n Facebook!

Great tips Mari!!

I have used some of them on our com an Facebook a e. I would like to add our link here to be taken as a ractice


Adriana web design 1 month ago

tzemer 1 month ago


Jonathan Manor 1 month ago

Swamykant 4 weeks ago


Paul Naybour 3 weeks ago


Sena Kahraman 2 weeks ago




34/37

Great! Awesome job. (Beautiful hotel!) By the way, definitely go get your vanity URL (username)

http://facebook.com/username- you just need 2 5 fans a nd at 4000+ you're waaaay over!! :) Having a short URL

will make it easier for marketing and promotions.

Excellent article! Do you know how I can pos t on other fan pages as my fan page (not my personal profile)?

wow amazing article. i opened up m y 2nd business about a year ago. and now i have a facebook fan page for both

stores facebook.com/zarazcollection and facebook.com/iguana. i am s till trying to get more p eople to like me. so far i

only got 250. this article gives a lot of different tips. i am going defin. try to apply a couple of them. although i a m no t

really good with computers, i am go ing to try my best. but i think i might need s ome on e to give me hand with som e of

the stuff. but def. a outstanding article.God bless you, (always)

heidy

I am m aking a fanpage for a travelling company in Denmark.

I could really use what Threadless m ade:

http://www.facebook.com/threadless#!/threadless?v=app_116832620224

Mine should instead have a video of each trip with a comm ent field next

to, and where people can "like" the trips.

But how can I make this???

It is my last exams project, so I really need your help!

this was s upper help full thank you so mu ch, i did a few of them and i think that if you tell your friends to join your fan

page you should do it once not ten times like you said.

Wow this is working! check my sma ll business FB page http://www.facebook.com/pages/Neo-Quiz-

Spot/129256110456340 its an ed ucation revamp company in India, where even today 2 in every ten kids do not get to

study.

increase your facebook

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