increase your sales and profits online

Josh Whiten Digital Marketing Director

@SagittariusMktg @joshwhiten

the agency.› based in London & Ashford,

Kent› team of 22› turnover £1.2+m› creative, technical and strategy


growth acceleration programs.

digital marketing that drives traffic and creates raving fans.

ecommerce websites and apps that convert more sales.



seo paid search social strategy content strategy email marketing

website design & build mobile u/x and optimisation global ecommerce digital transformation

growth acceleration programs.

clients.


endorsement.

Best Website User Experience

Best Tour Operator Website Best Sports Travel & Tourism Website

12th Elite Agency

Southern Marketing Business of the

Year

Best Travel & Holidays Ecommerce


Healthcare & Pharmaceutical

Category

how to get huge improvements in website revenue and profits?


the model.


200,000

visits

2,000

orders

1%

conversion rate


£100

aov


aim high.

how do we double £200k to £400k?


400,000

visits

4,000

orders

1%

conversion rate


£100

aov

200,000

visits

4,000

orders

2%

conversion rate


£100

aov

200,000

visits

2,000

orders

1%

conversion rate


£200

aov

in reality, it’s a combination.


250,000

visits

3,125

orders

1.25%

conversion rate


£128

aov

3 strategies.



EngageCapture and identifyRetain and return

Feed the FunnelAcquisition and awareness

ConvertReduce the friction

the funnel.

1. feed the funnel?› Organic / SEO

› PPC

› Social PPC

› Social Media

› Email

› Referral

› Offline

› Direct


it’s a journey.


.

first and last click attribution model.


@SagittariusMktg @JoshWhiten

.

demo.



EngageCapture and identifyRetain and return

Feed the FunnelAcquisition and awareness

ConvertReduce the friction

the funnel.

2. reduce the friction?› CRO

› User Experience (UX)

› Personalisation

› A/B Testing

› Mobile

› Remarketing

› Reviews

› Reassurance


22%less bounce

rate

7%more holiday

searches

32%more hotel page

views

107%

increase in facebook likes

120%

increase in customer feedback

55%more conversions

to booking process

personalisation.


3. increase value?› Highest Value Segments

› Cross Sell and Up Sell

› Repeat Purchase

› Lifetime Value


data is the key.


google analytics.


what we use

what’s available

what to look for.› Conversions > Multi Channel Funnels > Assisted

Conversions

› Conversions > Goals > Funnel Visualisation

› Behaviour > Experiments


.

recap.


• CR, AOV and Sessions

• Feed the Funnel• Reduce the Friction• Maximise Value

questions.


Improving your Conversions with Remarketing

@JoshWhiten@SagittariusMktg @JoshWhiten

what is remarketing?

a revolutionary new low cost marketing technique.

remarketing provides a second chance to gain conversions.



John Wanamaker, 1838-1922

a challenge for over 100 years...

“half my advertising is wasted, I just don’t know which half.”

with digital it’s even worse.



typical website conversion rates of 0.5%-10%.

up to 99.5% of visits are wasted.



70% of people abandon their shopping cart.


but remarketing can help!

1. add a tag from an ad platform throughout your site.



2. ad platform identifies visitors via cookies and builds an audience.


3. ad platform lets you advertise to audience members elsewhere and afterwards.

this means you can:

› Continue the conversation› Bring users back into your conversion

funnel› Increase your online conversions


you can do remarketing on:

›Google AdWords Search›Google Display Network› Facebook Ads› Twitter Ads



BUT there’s good and bad remarketing.


‘Buy This Handbag’


‘BUY THIS HANDBAG!!’


instead, offer some value.


PromotionsContentEvidenceTrial

more clever uses:› Target visitors who viewed certain pages.› Target visitors who did not complete an

action.› Target visitors who have completed an

action.


even more clever uses:› Remarket to your own email list online.› Build a remarketing list from YouTube

viewers.› Buy in cheap traffic, then retarget visitors.


a bonus use:› Analyse your website audience› Collect data using Facebook remarketing

tag› Analyse data using Facebook tool


in summary, use remarketing:› If you want more of any type of

conversion.› If you’re paying for traffic.› If your users compare or research

online.


questions.


thank you.Josh [email protected]
