Increasing Website Traffic

BNSW – Exeter

By Chris Wood

• Digital Marketing &

Social Media Specialist

• Provides training to businesses on how to use social media & other digital marketing activities

• Showing how to engage & promote online to customer base

Intro to Chris Wood

@qChrisWood

Intro – Seminar Goals

To show how to Increase Website traffic to Raise Online Presence & Increase

Internet Leads for your business

To Answer Your Queries

Who’s already working on increasing traffic? How? / Thinking about it?

Intro – 8 key areas

Strategy SEO

Increases chances of success Not guaranteed

Provides Purpose & Direction

Brainstorm, Document & Share with those

involved

Produce Implementation Plan – build up over time – mid-long term game!

Strategy

1. Know your Keywords

– Google Keyword Planner helps

2. Apply Inbound Marketing Techniques

– Draw people into your business

– People tend to research first – so you need to be part of this process

3. Identify how going to drive traffic to your site

3 Key Considerations

Plus Know How Google Works

Focuses on

Quality of

Content & Links

Content Focused

Links Focused

Focused on understanding the meaning behind the search term - what, why, when, how, where

Track Your Website Traffic

Tracks Website Visitor Traffic

Gain Competitive Edge Econsultancy reported

only 20% of ecommerce business using it properly!!

Enhances Google Presence

Tracks presence within Google

Syncs with Analytics – many businesses haven’t configured this – missing vital info!

Google Analytics

• Direct & Indirect Impact of Social Media

• Social Referral visits often correlate to Overall Visits – trigger impact on Google & Direct visits

Social Media Impact

Google Webmaster

Pay Per Click Advertising for Page One Presence

Check for key search terms as to whether page one

Identify where not page one and run Google Ad campaigns (may choose to anyway even when pg 1)

Optimised campaigns can save over 50% in Ad spend!

Google Adwords

Don’t just go with defaults – customise • Location • Networks – Search Only • Devices – Computers / Mobiles / Tablets • Manual Bidding – set per click budget and daily

budget

• Scheduling – maximise when showing ads to when your customer base is most likely looking for your venue/service/products

• Phrase and or Exact Matching – not broad • Add Negative Keywords

Advertising Settings

Finding Keywords & Negative Keywords

• In this example shows 800 variations

• Several keywords wouldn’t want the Ad showing e.g. “diploma in digital marketing”

Use Google Keyword Planner

Ideal for venues or service location based businesses

Free Listing on Google Maps

Page One Presence (potentially)

Google often prioritises location based searches over all other results

Including over advertising

Example of Location Listing

1. Business Contact Details & Website

2. Business Description – Mention Keywords

3. List in up to 5 categories

4. Photos

Customise Listing

Making your website more visible in the eyes of Google

1. Content is King – website + blogs

2. Keywords – Title, Page Title, Headings, Content

3. Meta Data – Title, Keywords & Description • Often accessible in Content Management Systems

4. Pictures – add to properties description of photo • Google can’t always see pics, can read photo descriptions (use keywords)

5. Video Content – Google owns YouTube • 2nd largest search engine

6. Build Links – links from other sites

7. Submit site to Google Webmaster

SEO – Search Engine Optimisation

Social Media

- Social Signals - Highly values hits from social media

- Business 2 Consumer use Facebook and or Twitter - Business 2 Business use LinkedIn and or Twitter

• Over half population using social media

• Primarily - 34m

• Twitter /LinkedIn – 10m

• 91% of 16-24 age group are active users of social media, with 18% of over-65s socialising online

• For 16-24 age group - as they go in to the workplace the use of social media will only increase

UK Stats

Owned by

3rd Most Popular Website

2nd largest search engine – even though just videos only

YouTube accounts for 70% of all visits to online video sites UK users spend 240 million hrs every month

watching video across all online video sites – next are BBC, ITV etc

Key SEO Technique – embed YouTube videos on website

YouTube

How To Use Social Media

• Keep in touch with customers & prospects

• Drive hits to website, blogs, articles etc

• Sync with social media – share online

• + gain new followers

E-Mail Marketing – Monthly Newsletter

Recommendations

1. Strategy & Implementation Plan

2. Track Website Visitor Traffic – Google Analytics & Webmaster

3. Paid For Page One Presence – Google Adwords

4. Location Listings On Google Maps via Google Places

5. Optimise Website In Eyes of Google - SEO

6. Pro-actively Use Social Media

7. Blog – promote yourself as industry expert – draw people in

8. Run regular e-newsletter – complement it with social media

ROI

• New Opportunities • Opens Doors • Collaborations

• Research / Keeping Up To

Date

• Building Brand Promote As Expert –

Builds Trust

• Cost Savings Recruitment Traditional

Marketing reduction spend

• New Leads / Sales

• Upsell / Cross Sell

Time & Effort – at least 1 to 2hrs a week

Not likely to be a quick win – need to go for mid-long term benefit Requires perserverance / Several marketing

channels

Lack of how to knowledge Takes time to learn

All Sounds Great – What Are the Drawbacks?

Onsite Training & Implementation Plus Strategy / Audit options

Training Courses

Outsource – Have It Managed

Contact Details: • Chris@qsocialmedia.co.uk

• @qchriswood

• www.linkedin/in/qchriswood

Here’s Where We Come In

Q&A

Q&A

Follow Us On:

@qChrisWood

@qSocialMedia

www.facebook.com/qsocialmedia

www.linkedin.com/company/q-social-media

www.youtube.com/user/qsocialmedia